Alexandra Reid

Lead, Marketing and Partnerships at Napkyn Analytics. Talking about Google, data, technology, business, and entrepreneurship.

[Alexandra Reid @TechAlly]

These two 15-year-olds hopped on the bus this morning to downtown Ottawa and immediate drew our attention. Inspired and humbled to see our youth out there taking action for us all #schoolstrike4climate #fridaysforfuture #climatestrikecanada #ottcity

[Alexandra Reid @TechAlly]

@mireilledurand3 My hubby and I moved to Manotick a little over a year ago. Watched you guys run past our renovation house on Beaverwood (I think?) last year! Thinking of signing up - eek!

[Alexandra Reid @TechAlly]

@Morning_OwlMano I cannot wait for you to open! Been watching the building under construction. Looking forward to my first sip of your delicious delicious ☕️

[Alexandra Reid @TechAlly]

Ok you got me this morning. "When someone tells you they use multi-touch attribution." 😂 #GOLD

[Kris McGlone @krismcglone]

20 Ridiculously Relatable GIFS for Marketers https://t.co/6cc0ZFO6V1

[Alexandra Reid @TechAlly]

Must say @FitForCommerce, reading your Annual Report on how to think about Machine Learning and AI, this little call out box is the most refreshing thing I've seen in business copy in a long long while. 🌟

#practicewhatyoupreach

[Alexandra Reid @TechAlly]

Questions to ask during requirements gathering, dimensions and metrics to consider, and sage advice from a great analyst working on a cool project.

[Napkyn @napkyninc]

How to build a Data Studio dashboard for your executive. Great post by our Analyst Chris Wright who explains the behind-the-scenes making of the Lucky Brand dashboard featured by @GMktgPlatform #measure #digitalanalytics #dataanalysis #digitalreporting

https://t.co/3r3dpbV7jj

[Alexandra Reid @TechAlly]

Very excited to finally bring this case study with Google and Lucky Brand Jeans to the world. Read how our team @napkyninc uses Analytics 360 + Data Studio to help Lucky's executive team make crucial business decisions.

[Google Marketing Platform @GMktgPlatform]

Dashboards and denim. Lucky Brand partnered with @napkyninc to uncover e-commerce insights and respond quickly to market demand, using Data Studio with Analytics 360. See how your team can surface the answers they need from their data, quickly → https://t.co/Q1slRwjAdW

[Alexandra Reid @TechAlly]

@Lowes ^ .ca site

[Alexandra Reid @TechAlly]

@Lowes Cyber Monday pages are lagging by 10 seconds and crashing ... about to bounce on my session because I can't take it any longer. Wish I could get these amazing sales!

[Alexandra Reid @TechAlly]

Google Marketing Platform superfan certified. Best partners ever ♥️💙💛💚🙌@GMktgPlatform #measure

[Alexandra Reid @TechAlly]

When work lets you do more 🧡

[Parkdale Food Centre @ParkdaleFood]

Such a great gift today from our new friends at @napkyninc !! This great team hosted an event, sold tickets and raised $1,900 for our #NutritionFund. This is what community looks like :)

[Alexandra Reid @TechAlly]

How to do digital marketing better:

1. START with INSIGHTS
2. Create a DIGITAL BRIEF to align agencies on audience segments & goals
3. Develop creative
4. Implement measurement requirements
5. Run your campaign
6. MEASURE the results
7. Iterate & grow

#gmpsummit2018

[Alexandra Reid @TechAlly]

Watching a fantastic and important pres at #gmpsummit2018 on why creative deserves a seat at the table in digital marketing. Sounds crazy to emphasize that, right? But high quality creative is still an after thought of digital, getting only 10% of the ad budget.

[Alexandra Reid @TechAlly]

🧡🧡🧡

[Jim Sterne @jimsterne]

Ottawa, you are awesome! So many thanks to @napkyninc for bringing together such a great audience! Thanks also to @Pythian @Google @DAAorg and other sponsors.

[Alexandra Reid @TechAlly]

Thank you so much for coming Roey!

[Roey H @RoeyHaque]

Great job organizing the "data for #marketing"event today @TechAlly and @napkyninc ! It was a great turnout! It was a pleasure to hear @jimsterne speak. Thanks!

[Alexandra Reid @TechAlly]

@thejonlewis Sorry we didn't get to say bye! Though so glad you enjoyed the event. We were thrilled to have your team onboard. We'll definitely do it again :)

[Alexandra Reid @TechAlly]

Thank you so much for coming and your kind words Glenn 🧡

[Glenn Schmelzle🇨🇦 @heyglenns]

Thanks again @TechAlly for planning an amazing analytics event yesterday, benefiting not just @napkyninc but much of Ottawa's analytics & marketing community

[Alexandra Reid @TechAlly]

Wow thanks guys!

[Jim Sterne @jimsterne]

Thanks for joining us @Versature and huge kudos to @Meatings for the deliciousness and to Jonathan Bynoe making the selection. Not to mention @TechAlly for organizing all of the above! https://t.co/b9ju4jSqsz

[Alexandra Reid @TechAlly]

@heyglenns @napkyninc Thank you for coming and your support Glenn!

[Alexandra Reid @TechAlly]

Thank you for coming. So glad you enjoyed yourself!

[Roey H @RoeyHaque]

Great job organizing the "data for #marketing"event today @TechAlly and @napkyninc ! It was a great turnout! It was a pleasure to hear @jimsterne speak. Thanks!