TechInformed

Your B2B demand gen partner with a publisher's advantage

#demandgen #techpublisher #leadgen

[TechInformed @TechInformed]

12 sales meetings a week. 👀

How does ABM turn buyer signals into sales conversations?

Join us Sept 24 at 1 PM ET with Kevin Driscoll of @datadoghq and Madelaine Oppert.

👉 https://t.co/F5Deyt4XVM

#ABM #DemandGeneration

[TechInformed @TechInformed]

#Firewalls were built to keep attackers out.

But what happens when #AIagents can already operate inside your systems?

We had coffee with @decodebytes , cofounder of https://t.co/537UTpXJfd, to explore the new security challenge.

Read more: https://t.co/NAUWBJgT3P

[TechInformed @TechInformed]

Clicks ≠ impact.

A campaign can drive clicks and leads without actually moving the buyer forward.

Josh Jacobs of @justglobalinc on what B2B marketers should really measure.

Read Josh’s perspective → https://t.co/0MRDlzecx5

[TechInformed @TechInformed]

What if AI becomes the interface to your CRM?

Salesforce + Anthropic are testing it with #Claudeforce.

37 prebuilt sales skills. #Salesforce data. Actions in #Claude.

Is this what the future of enterprise software looks like?

https://t.co/DPDjxqnFZK

[TechInformed @TechInformed]

Great marketing starts with better thinking.

Joshua Jacobs from @justglobalinc joins us on why rushed briefs turn good ideas into disconnected budget draining campaigns.

Protect the thinking, make the effort count

Now on demand: https://t.co/19LFlo169r

#campaignstrategy #b2b

[TechInformed @TechInformed]

AI found a SQL injection affecting 300K+ WordPress users.

Sam Pizzey of @intruder_io tested an LLM + Joern pipeline across 200 plugins with no human in the loop.

Can security teams patch faster than AI can find flaws? Read full story here: https://t.co/Zfqjm7GSku

#AI #CISO

[U.S. Chamber @USChamber]

A fragmented AI/privacy patchwork will raise costs. @TechInformed referenced our data showing small businesses are adopting gen AI, underscoring our call for Congress to enact a single national privacy standard and a risk-based federal AI framework. Read: https://t.co/F4qresLvel

[POWWR @PowwrSoftware]

In our latest feature with @TechInformed, our head of architecture, Youssef Shehab explores how AI is transforming the workplace, from boosting productivity and decision-making to creating new opportunities for innovation.

Read more: https://t.co/792YdFwUqU

#AI #FutureOfWork

[Northwest Towers @nwtowers]

Smart factories need secure, resilient connectivity. AI, robotics, cloud and monitoring grow, but modernization can't outpace security. NWT builds networks for reliability & trust.

Photo courtesy of @TechInformed.

https://t.co/0ScAZXZkq2

[TechInformed @TechInformed]

Successful careers rarely follow a straight line.

Antonia Ellis, CRO at @Origina_Global , shares how unexpected detours shaped her journey into tech leadership.

Read: https://t.co/GzZSua1uog

What's a career detour you're glad you took?

[TechInformed @TechInformed]

One of the most expensive B2B marketing mistakes?

Thinking digital marketing = lead generation.

Traffic, clicks, and content views create attention.

Pipeline comes from buyer intent.

What's the most overused metric in B2B today?

#B2BMarketing #DemandGen

[TechInformed @TechInformed]

Buyers don't start with demos.

They start with research, content, and peer validation.

By demo time, much of the decision is already made.

Watch on demand:
https://t.co/tGyX8aInmu

#B2BMarketing #DemandGen

[TechInformed @TechInformed]

Is AI replacing creativity?

@manondave of @BBCRD doesn't think so.

"A lot of people are treating AI as an instrument, just another creative tool."

Read more on AI, music, and the future of media:

👉 https://t.co/5OK96JNNYD

#AI #Music #Broadcasting

[TechInformed @TechInformed]

Global data center power consumption could double by 2030.

AI isn't just a software race anymore. It's an infrastructure and energy race.

The question: Will every business be able to afford it?

#AIInfrastructure #AIEconomy #DataCenters

[TechInformed @TechInformed]

"Imperfect something is better than perfect nothing."

Loved this insight from Sanjay Chaudhary, Head of Enterprise Marketing at @SAP .

A great reminder that in the age of AI and evolving GTM strategies, progress beats perfection every time.

#ABM #AI #B2BMarketing

[TechInformed @TechInformed]

Marketing: "We hit our MQL targets."
Sales: "Which leads are actually ready to buy?"
That's why many funnels fail to drive revenue.

"Intent without qualification creates noise, not pipeline."

More on MQLs, SQLs, BANT & sales readiness:
https://t.co/eZpkomHDKc

#DemandGen #B2B

[TechInformed @TechInformed]

We're all talking about AI, automation, and intent signals.

But are buyers actually noticing you?

Attention is earned through consistent visibility, not just more outreach.

What's the bigger challenge right now: generating demand or converting interest into pipeline?

[TechInformed @TechInformed]

This week's AI headlines tell a clear story:

Security controls are lagging.
AI agents introduce new risks.
Infrastructure is getting harder to build.

Enterprise AI's next challenge isn't adoption - it's readiness.

#AI #CIO #CISO

[TechInformed @TechInformed]

CIOs: What's the bigger risk?

A) Moving too slowly on AI
B) Moving too fast without the foundations to support it
Many organizations are chasing AI while still battling technical debt and complexity.

Is AI readiness being overestimated?

A or B?
https://t.co/Sgnmhnrdci

#AI

[NTT DATA, Inc. @nttdata_inc]

Enterprise AI is shifting from pilots to scale.🤔

@AWS is teaming with consultancies like NTT DATA to accelerate real-world AI delivery. From #Cloud to #AgenticAI, execution is now the differentiator.

Read more in @TechInformed: https://t.co/ldXnDLtpWb https://t.co/SKHCG1CPG2