For some clients, this will be a solid start and an easy intro to #CRO and #TESTING Just make sure that you know what the actual weak spots of your website are before you try to improve them by applying random tactics 👆
New: The Google Optimize Resource Hub: Educational material about Google Optimize, A/B testing, and personalization, with sections for videos, case studies, and an Ideas section highlighting actionable examples that you can put into practice right away. https://t.co/gLp1qSm0TU
DRAFT illustration of the democratization of technology and how it relates to "citizen developer/integrator/analyst" movements and the progression of tech management/operations from discipline experts (IT) to domain experts (marketing) #MarTech
#summitstories A true experience maker ist someone that is able to shape the ways a brand interacts with a consumer by creating moments/experiences that are worth sharing and talking about with friends and relatives.
The downside of traveling with friends is they're like, "OMG WE ARE EATING SO MUCH" and then you have to pretend that you don't normally eat 6 meals a day.
.@zenith's fourth edition of Global Intelligence, Zenith's quarterly magazine about the transformation of media & communications, is live. It includes essential info for marketers seeking to understand AI, blockchain, FMCG, and more. https://t.co/9mWb2IExTB