Same question I asked myself when Bokku recently opened a Mart in my area, reducing the market power…I felt so good not because I don't have the purchasing power but because of how greedy Nigerian sellers can be and how it will make it easy for most people to afford things. Before, I used to buy Darbur toothpaste for 3,000 naira at a local store, but I later found out that a popular supermarket in town sells it for 1,500 naira. I was shocked when I went to get stuff. Then Bokku came and started selling the same toothpaste for 1,100. The major reason why these local stores hike their prices is because of yahoo boys in the area but Bokku is doing wonders right now…now a common man can afford some basic things without overthinking.
We've opened up more product design roles at Mistral AI. Come jam with me in Paris 🥐.
You can also be based in London or Marseille. Visa sponsorship is included.
Links to apply in the thread.
Look at every element on your page. Ask one question:
"Does this help a qualified visitor take the next step?"
No → cut it.
Maybe → cut it.
Yes → keep it.
Most AI SaaS pages would lose 40% of their content and convert 2x better.
If you’re building a startup, you’ve probably blamed your company’s growing pains on design at least once. We all do it: the landing page feels off, the logo looks dated, or the product just doesn’t pop. It’s easy to assume that a fresh coat of pixels will fix everything.
But design isn’t the real problem.
The truth is, what actually holds most founders back is a sneaky lack of clarity—dressed up as a design problem.
Your site looks slick, your product works, and on paper, everything checks out.
But somehow, growth feels sluggish and things never quite click into place.
One week, conversions spike. The next, they dip. There’s no predictable rhythm.
Your messaging feels just a little off. It’s not bad—it’s just not magnetic.
Shipping a new landing page or onboarding flow takes way longer than you budgeted—again.
So, you do what most founders do: plan another redesign.
New visuals, reworked copy, maybe even a total rebrand. It feels proactive, but it’s just spinning the wheels.
But after all that effort, the underlying issue refuses to budge.
The real blocker? You don’t have clear answers to questions like:
* What does our brand actually stand for? What’s the one thing we want customers to remember?
* What can we safely ignore or let go of?
* How should we sound when we’re selling versus supporting? Where do we draw the line between hype and honesty?
Without those answers, every new launch feels like reinventing the wheel. Someone on the team has to guess what headline works, what tone fits, what direction to take.
It’s a recipe for slow progress and misalignment. The team’s energy gets drained by endless micro-decisions.
Momentum stalls. Morale dips. The fun of building turns into a slog.
And over time, the tiny inconsistencies pile up—little cracks that eventually become real roadblocks.
It’s rarely dramatic. But it’s enough friction to make every sprint, launch, and customer conversation feel harder than it should.
The fastest-moving startups don’t fall into this trap. They refuse to reinvent the wheel every time.
Instead, they run on clarity. They build a simple system: a handful of non-negotiable principles, sharp messaging guardrails, and a playbook for how their brand sounds and looks—no matter who’s writing the copy or designing the page. This system spells out what the team repeats everywhere, what language to avoid, the visual rules to stick to, and a quick checklist for every launch. With that in place, decisions get made in minutes, not weeks.
Suddenly, decisions are faster.
Messaging gets sharper and more focused.
Execution stays tight, even when you onboard new hires or bring in freelancers.
That’s the edge that sets breakout startups apart from the pack.
It’s never just about better design.
It’s clearer thinking, not fancier design, that unlocks momentum. If you’re not sure where to start, try this: call a team huddle. Spend an hour talking about what your brand truly stands for, what matters most, and what you can ignore. Even this quick reset can surface the hidden friction points and spark real breakthroughs. Audit your messaging together, out loud. You’ll be surprised at what you find—and how quickly things start to click.
We’re finally live! 💃https://t.co/RJsMFewazq is here.
We built this for people who are building something and want to start earning from what they know.
Your knowledge.
Your expertise.
Your experience.
All of it can become something profitable.
Some of you Naija edtechs are really funny. In this era of free resources online and you want me to pay you over a million naira to learn AI skills for just 2 weeks. YouTube is free. X is free. Claude is free. Chaptgpt is free. Gemini is free.
If you’re a UX designer in Nigeria trying to land global brand gigs, here is a realistic project-based range for full product design.
Junior UX Designer: $800 – $2,000
Mid-level UX Designer: $2,000 – $4,000
Senior UX Designer: $5,000 – $8,000
Then use @clevabanking to set up your payment and receive your money in USDC. Don’t go asking client do you use this app for sending money? @clevabanking will generate a full banking details for you to receive your money in USD.
Don’t price yourself low cos of your location.
Don’t mention.
We made a tool that lets you absorb the vibe of anything you point it at and apply it to your designs
It's absurd and it just works
Style Dropper, now available in @variantui
Senior Product Designer
Design the difference between “ugh” and “oh wow, that was easy.”
- Have 5–10 years of experience in product design, UX or UI (with the work to show for it)
- Think in systems, but sweat the small stuff
- Ask smart questions and love solving real user problems
- Know your way around Figma (and probably have a few plugin favourites)
- Can take the lead, but also play well with others
- Have fintech or SaaS experience (bonus, not a must)
What you get:
Remote work setup (South Africa-based preferred)
Flexible hours, no clock-watching
Wellness days, paid parental leave, and medical support
A chance to work on something meaningful, with people who care
Sound good?
Send your portfolio to [email protected]
@adriankuleszo@elai_uiux@adriankuleszo his account has been restored. It’s no longer temporarily blocked. I went through his page, he literally steal your designs and post them…
Elon Musk on building his first startup, Zip2
In 1995, at just 23, Elon Musk dropped out of Stanford’s PhD program to start Zip2 with his brother, Kimbal.
That summer, Elon personally coded the first online maps, directions, yellow pages, and white pages in C (with some C++).
By February 1999, less than a year after this interview, Compaq acquired Zip2 for $307M in cash.
A reminder of what early conviction + execution can look like.