SEO isn’t disappearing - but AI is changing how people find information.
Whether you call it AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation), the challenge is the same:
Can AI systems understand, trust, and recommend your business?
AI is changing search faster than most businesses realise. We’re moving from search engines to answer engines..
That shift is changing digital visibility for companies.
We're curious - what changes are you making to keep up?
More in our latest piece this week. ✍️
One of the more interesting shifts we’re seeing with AI in RFPs:
The value isn’t in generating new answers
It’s in applying what a company already knows - consistently and at speed
When that’s solved, quality and efficiency improve
Read more in our recent case study 🔗👇
Is the real RFP challenge actually retrieval, not writing?
Most teams already have the answers -
they’re just scattered across docs, systems, inboxes.
We’ve been digging in - more to come ✍️.
AI is improving fast, and capital is flooding in.
But 3 years on, we still don’t know what the market looks like.
Platform or commodity?
Efficiency or reinvention?
Benedict Evans cuts through the noise - watch here:
https://t.co/D02I2zXbKG
AI represents one of the most significant opportunities for Tenzing and our portfolio companies.
Early adopters will win - particularly incumbent, specialist market leaders who combine their domain expertise with rapid experimentation, insights and practical content.
Curious about the secrets behind a successful acquisition strategy? Learn firsthand from @MetaCompliance's Sherpa, Clare Goodrham, as she shares invaluable insights on navigating post-acquisition integration like a pro. https://t.co/N1akPzN8qM
Excited to announce the newest additions to @MandataLtd: Richard Stevenson, joining as Executive Chair, and Ali Young, stepping in as COO. Together, they form part of a dynamic new Leadership Team. Welcome aboard! 👋 https://t.co/P8dvd4j8Yu
What role does #privateequity play in the #accounting space? Our CEO Caroline Plumb, along with our investor @TenzingPE , spoke with Michael O'Dwyer at the @FinancialTimes to discuss the impact of private equity #investment on the UK’s accounting space.
https://t.co/IEjUjvMfGK
🚀 Breaking News! 🌟 We're beyond thrilled to unveil our latest partnership with @totaralearning, a leading global LMS (Learning Management System) software provider: https://t.co/iSLNVEkMbl
🏆 Super excited to announce that we won Small Buyout Exit of the Year (@CitNOWGROUP) at the British Private Equity Awards. 🏆
Here's Rowena Murray & Matt Nicholson, who both played leading roles in this investment, looking very happy with the new addition to our trophy cabinet!
Congratulations to Altum on expanding its Luxembourg presence with the acquisition of Link Fund Solutions (Luxembourg) S.A. 👏
Full details in the announcement below ⬇️
https://t.co/YaQrhbotbr