Tespez | Podcast Growth Strategist

Helping podcasts spread their message furthur

Worked With:
@thepatwalls • @AlexCosta • @Jose___Zuniga

Amassed over 100M+ views📈 Let's Work Together📩

[Tespez | Podcast Growth Strategist @Tespez007]

Hey @ShaanVP & @thesamparr👋

I noticed you’ve been testing new intros for the pod, but the response hasn’t been ideal

So, I re-edited the intro of an older episode to show what might work better

I’d love to share my ideas in more detail—until then, enjoy the re-edit

[Tespez | Podcast Growth Strategist @Tespez007]

@fromzerotomill prompt

[Tespez | Podcast Growth Strategist @Tespez007]

@Simon__Rob Standing out always wins

[Tespez | Podcast Growth Strategist @Tespez007]

@iamgrantowen @imakeBADads Arab's brother is truly an inspiration. Loved listening to the entire conversation on YouTube.

[Tespez | Podcast Growth Strategist @Tespez007]

A huge regret of mine is not posting content consistently sooner

I always kept telling myself I'll do it eventually until 4 years passed

Not again.

[Tespez | Podcast Growth Strategist @Tespez007]

Cold email has been my main channel for signing clients

A few replies in my inbox:
> @AlexCosta
> @richardzphotoz
> @lanaraee_
> @tseides

Top-tier creators and executives still answer when you lead with clear value and real proof of work.

[Tespez | Podcast Growth Strategist @Tespez007]

All good trailers have 2 thing in common:
Good storytelling and even better execution

Just stitching together the best moments isn't enough to hold retention, the editing needs to match the emotion

DM to level up your podcast game

[Tespez | Podcast Growth Strategist @Tespez007]

If your B2B podcast already gets traction on audio, staying audio-only leaves massive distribution on the table.

Consumption has shifted heavily to video. Both X and LinkedIn are aggressively pushing native long-form video in the feed right now alongside YouTube.

The distribution playbook:
> Record the full episode on camera
> Post the full-length video natively on YouTube
> Upload the identical video directly to X and LinkedIn

[Tespez | Podcast Growth Strategist @Tespez007]

Most podcasts record 2 hours, guess a title from their favorite topic, and wonder why the episode gets 15k views.

How we package episodes across 100M+ views:

> Post 20-30 clips from the episode before the full episode
> Let 48 hours of audience data stress-test the hooks
> Build the episode's title, thumbnail, and first 45-second hook around that winner

Every full release goes out with a verified viral premise instead of a guess.

[Tespez | Podcast Growth Strategist @Tespez007]

Paying clipping agencies $2 to $3 CPM is burning money.

Running clipping campaigns:
> You rent someone else's channels
> Views stop the second you stop paying
> Zero editorial judgment on brand retention
> Attribution is completely broken

A dedicated repurposing engine:
> You keep the accounts, channels, and subscribers
> Cost per view drops to zero as the channel grows
> Winning clips tell you exactly how to package future full episodes

[Tespez | Podcast Growth Strategist @Tespez007]

This applies to all of social media

POST MORE
POST MORE
POST MORE
POST MORE
POST MORE
POST MORE

[BOREK @borekbruhh]

you literally just have to post more

if you know WHAT can you post, how it adds to your brand, and if it BENEFITS sales, its all about volume

I can spend 15 minutes on a post and it gets 300 views

recently I wrote some random post within 5 minutes while replying to DMs, and it got 80k views, got me 40 inbounds, and so far closed me 3 clients

just post

[Tespez | Podcast Growth Strategist @Tespez007]

A dedicated repurposing team beats any clipping campaign

> You own the views
> Cost per view drops as channel grows
> More control over what gets put out
> Data on what's working and what's not

[Tespez | Podcast Growth Strategist @Tespez007]

If you're thinking of starting a second clips channel for your podcast and don't have the time for it

Just get an agency to run it for a % of adsense

They win only if you win!

[Tespez | Podcast Growth Strategist @Tespez007]

Only two things make a podcast go viral:

1. Volume
2. Omnipresence

Post 100+ clips a week across every platform and watch the numbers climb in real time

[Tespez | Podcast Growth Strategist @Tespez007]

Podcasts doing 300K+ views: it's a no-brainer to have a second channel for 15-20 min clips

> More reach from the same recording
> More inventory to sell sponsors
> Data on which angles to package episodes around
> Agency runs it for a % of AdSense

[Tespez | Podcast Growth Strategist @Tespez007]

Clipping campaigns are dead!

If you're a podcast thinking about running a clipping campaign, read this first... https://t.co/Js5X8jZlPY

[Tespez | Podcast Growth Strategist @Tespez007]

The only way to win on social media is VOLUME!

Post 30 clips a day instead of 3

The algorithm tells you what works and what doesn't

In a month you'll know what performs better than any strategist could guess

[Tespez | Podcast Growth Strategist @Tespez007]

If you run a Podcast this is how your repurposing should look like:

1. Record
2. Post 20-40 clips across platforms
3. Find the winners and why they won
4. Package the full episode around the winning clip
5. Post 15-min cuts of the winners on a second channel
6. Recreate those moments with future guests
7. Repeat.

[Tespez | Podcast Growth Strategist @Tespez007]

Option A:
Pay $2-3 cpm to a clipping agency
You don't own the accounts
Hard to track attribution
High chance for your campaign to be unfulfilled

Option B:
Get a dedicated repurposed team
You own the accounts and its reach
Attribution is easy to track
Cheaper than clipping campaign

[Tespez | Podcast Growth Strategist @Tespez007]

You don't need to run clipping campaigns!

What you need is a dedicated repurposing team

Instead of paying $2-3 cpm for a clipping campaign

Get 20 clips per episode, 3 different variations each and post them on fan-styled accounts cross-platform

That comes out to 60+ posts a day, running consistently unlike clipping campaigns that stop once the target views are met

Having a dedicated team will cost you less in the long run if your content is good

[Tespez | Podcast Growth Strategist @Tespez007]

Podcasts pulling 200-300K views who aren't posting 100+ clips a week are limiting their reach

Multiple profiles across all platforms posting 15+ clips a day

5 on twitter
5 on youtube
5 on instagram

Do this for 3 months and you'll see your views climb up in real time