Jake Allen

founder of JAHAUS. Busy developing category first products & brands.

[Jake Allen @ThatJakeAllen]

@davidfigeira Real

[Jake Allen @ThatJakeAllen]

@georgesttock Ugc

[Jake Allen @ThatJakeAllen]

Any Ecom guys seeing this based down in Sussex? Brighton, Eastbourne, Rye etc?

Keen to try get a new group together with mutual interests. Build together, push together 👌🏽

[Jake Allen @ThatJakeAllen]

So deep in the trenches RN. Forget how much I love this new brand start up shit 😅

[Jake Allen @ThatJakeAllen]

@DenneyDara Let me know if you head over to the UK! Good luck with settling and building 😊

[Jake Allen @ThatJakeAllen]

@IdrisEcom_email AG1

[Jake Allen @ThatJakeAllen]

@the_alex_d_ Honestly, a higher level of this is to just absolutely NAIL community as a whole. Get customers involved in new product dev etc and all this becomes basic. It doesn’t need to be OTT if community is dialled 👍🏽

[Jake Allen @ThatJakeAllen]

@conortrains Dropshippers are by far the best advertisers out there. They learn to be lean and focus on first order profitability which is a mega skill to have. Makes scale so much quicker. But 99% have no moat around their product. If they move into branded, it’s a dangerous combo 👌🏽👌🏽

[Jake Allen @ThatJakeAllen]

100% the biggest leverage AI is giving RN is in content production and web dev. The barrier to create a GREAT looking brand and site is so low, it’s almost ridiculous.

A kid in a bedroom can now achieve what a brand 3 years ago would of spent 50K+ on.

Unreal.

[Jake Allen @ThatJakeAllen]

@the_alex_d_ Dead 😂

[Alex 🌎 @the_alex_d_]

When you pay 20k for the mastermind and it’s just Luke Belmar talking about vibrational energy

[Jake Allen @ThatJakeAllen]

Definitely think that if you’re starting a brand, especially for the first time, going super niche is one of the strongest levers you can pull. 90+% of people try and sell to everyone.

Go niche, build a tribe & print 💸

[Jake Allen @ThatJakeAllen]

@matthucius This made me 😂

[Jake Allen @ThatJakeAllen]

It’s ok to not be massive. It’s cool to be highly profitable, it’s impressive to be highly profitable. It’s cool to wake up and do what the fuck you want.

Focus on YOUR LIFESTYLE. Don’t get consumed and look back in 10 years and think fuck what happened..

[Jake Allen @ThatJakeAllen]

You don’t need to build a multi million ££ turnover business to be happy. In fact you’ll likely be happier with a much smaller one.

Chances are, you’re not going to either and that’s ok. The happiest people I know are running smaller turnover HIGH PROFIT brands.

So….

[Jake Allen @ThatJakeAllen]

I’d rather take slow mornings with my kids, no investor pressure, no offices overheads, + calmness over high growth stress everyday of the week.

Unless you’re building a powerhouse, category leader that you’re going to invest 3-5 years of your life into and then sell.

Chill

[Jake Allen @ThatJakeAllen]

@matthucius Amen.

[Jake Allen @ThatJakeAllen]

@0xROAS Prompt

[Jake Allen @ThatJakeAllen]

Has anyone else seen a massive, unexplained dive in Meta conversion performance this month?

All our key metrics are consistent- CPM, frequency, CTR etc. but conversions & ad engagement massively down.

I thought it may be a targeting issue, but frequency says otherwise?!