Addicted to ADs

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[Dada Temitope @oluwadabest]

⚠️⚠️⚠️Don’t buy this mic 🥶🥶🥶

Your phone's inbuilt microphone sounds way better

[Tayo Aina @tayoainafilms]

She Pays $7,000 per month for Rent in NYC! 🇺🇸

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Here’s why you need clickable links in your media kit 👇🏿

https://t.co/1s27oSUk7s

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Using this thread to collate my recent TikTok videos on content creation/creator economy

[Moshe Isaacian @MosheIsaacian]

The devil works hard, but @Barbie’s marketing team is INSANE

Small visual thread of all their awesome work as of late:

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Pictures and videos from the event should be everywhere. Infact, a few days after the event, Fenty beauty stands, posters and designs should still be at the venue of the launch. The impact should be felt.

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Sending a goody bag along with an invite prior to the event is RESPECT. This gets them excited to create buzz PRIOR to the event. How they are treated at the event incentivizes them to create content with the goody bag when they get home. I doubt either one was done properly

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

In addition, at every successful brand event, there has to be gifts. Tbh I dare say that it is a MUST. I’m hearing that there were no goodie bags shared. If you won’t be paying the influencers, two things pose as an incentive; goody bags and respect…

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

3. Contact BOTH niche influencers and celebrities and include the social publishers as well. With this, they could have even surpassed their target. They went with a 4th strategy which was invite celebs with a sprinkle of niche influencers

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

2. Contact the big and small niche influencers only and hope that the target is met. Not the greatest strategy because this is based on sheer hope and luck however going by how excited people were for that launch, there’s a great chance it could have worked

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

1. Contact as many niche influencers they can get - both big and small, then complement the impressions with social publishers. Social publishers are the likes of BellaNaija, KraksTV, StyleVitae etc who are content curators not necessarily actual creators

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

For some campaigns, the client states that they want X number of impression. Let’s say for this campaign it was 10 million. In such a case, they have a myriad of options…

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Nevertheless, if the campaign is not set up for success by hitting the multiple touch points along the way, the only thing it will achieve is numbers without impact

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Again, I understand that if impressions was the target, maybe engaging the celebrities was the easiest way for them to go about it

[tosin | the influencer godmother 🪄 @TheTosinOlaniyi]

Been thinking over @siainstyle ‘s thread yesterday about what d KPI for the PR agency that launched Fenty in Nigeria might hv been.

If their sole KPI for d launch was impressions, I get why the launch went the way it did. However, it could have been better. Let me explain…

[Addicted to ADs @TheADsAddict]

Marketers when someone tries to unsubscribe from their emails

[The Boss Guy @ObiajuluAnayo]

One of the best ads I've seen so far!

[Addicted to ADs @TheADsAddict]

#InfluencerMarketing #ADTwitter #TheAdsAddict

[Addicted to ADs @TheADsAddict]

#InfluencerMarketing #ADTwitter #TheAdsAddict

[Addicted to ADs @TheADsAddict]

“Widen the Screen”

This Ad by @ProcterGamble

Tackles the negative stereotypes that come from the stories we see on our screens

Brilliant storytelling ❤️