Alex Ivanoff

@NYU ‘19 Finance & Sports Law | Former Sales Manager @ NWHL | Marketing Agency Owner | Agency Manager @GymLaunch | I will own the @NHLFlyers one day🏒🥅

[Alex Ivanoff @TheActualAI]

When I buy the @NHLFlyers from @ComcstSpectacor in 2053, stuff like this will never happen under my watch

[Johnny @FlyersJohnny]

This is the tribute for Mike Nykoluk that was played on the Flyers broadcast last night. For those wondering how bad things are with Flyers tradition, 2/3 of these pictures are NOT Mike Nykoluk. They are of Gerry Melnyk, former Flyers head scout.

- Scoop Cooper, Flyers Historian

[Alex Ivanoff @TheActualAI]

@realAkashAnand VIDEO SKILLS

[Alex Ivanoff @TheActualAI]

@davidfigeira AI

[David @davidfigeira]

We’ve officially hit the point where AI UGC is cheaper AND better than real UGC.

This video is 100% AI and cost under $1. (And no, it’s not Sora, Veo, or Kling).

My system is built for mass-scale organic across thousands of accounts. Here is why it wins:

- Hyper-realistic visuals: Natural physics and movement look flawless.

- Insane cost efficiency: Costs pennies compared to traditional UGC programs.

-Consistent audio: High-quality, rock-solid voiceover throughout.

- Infinite scaling: Videos can run to any length cost-effectively.

This changes everything.

Want the WORKFLOW? Check the comments!

[Alex Ivanoff @TheActualAI]

@shivsakhuja Goose

[Shai Wininger @shai_wininger]

Some background on our latest (and quite controversial) @Lemonade_Inc ad campaign.

It started with a hypothesis I've wanted to test for years: our brains have learned to tune out anything shaped like an ad. Researchers call this "banner blindness." Our subconscious identifies ads by their shape and style, and hides them from our conscious mind before they even register.

To bypass this blindness challenge, I wanted to try a different way to communicate with potential customers, one that doesn't look like advertising: "non-ads ads".

The graffiti campaign concept was inspired by the voice of our loyal customers, who sometimes sound more like members of a movement: people fed up with "old insurance" who can't go back once they've tried Lemonade.

Obviously, no one cares enough about insurance to go out and spray paint their thoughts. That's exactly the absurd part that makes this funny. We're not pretending it's real. The joke is that it obviously isn't.

But what often looks simple rarely is. Creating the ads required the team to get back to design basics. We wanted it to feel like real graffiti - so no screens, or apps, or AI. Sloppy on purpose, real spray paint driven by visceral, raw work. Tag placement on billboards had to be realistic, only where a graffiti artist could actually reach - so we had to adjust the art to each billboard specifically. Areas that are too high or too far for someone to reach would stay blank.

Also, for non-ads ads to work, the brand name can't be prominent. It needs to be implied, discovered slowly, never obvious at first sight.

Too early to say if it works. But people are posting pictures of insurance ads and arguing about them online. Voluntarily. >>

[Alex Ivanoff @TheActualAI]

@FlyersAnt Why not Dvorak?

[Alex Ivanoff @TheActualAI]

@DR3Wheels Trade Dvorak, not Cates.

[Alex Ivanoff @TheActualAI]

@avappleyard Agreed. And with his hand forced, he’s probably not getting a 1st for Risto. And if the D prospects don’t take a jump, your D lineup might get worse without him.

[Alex Ivanoff @TheActualAI]

@avappleyard If they don’t match, what do you suggest Danny does to make room to sign both Drysdale and Zegras?

[Alex Ivanoff @TheActualAI]

@MrZachDar @FlyersAnt It was a 2013 compliance buyout that doesn't count against the cap. Same one they used on Danny B

[Alex Ivanoff @TheActualAI]

@0xROAS PAPER

[Alex Ivanoff @TheActualAI]

@ant0ni0_r0mer0 Static

[Alex Ivanoff @TheActualAI]

@TommiPedruzzi Send

[Alex Ivanoff @TheActualAI]

@Bogzabs96 PIXAR

[Alex Ivanoff @TheActualAI]

@sulfurscales VIRAL

[Alex Ivanoff @TheActualAI]

@lorenzo_pravata Done!

[Alex Ivanoff @TheActualAI]

@johnvirality 100

[Alex Ivanoff @TheActualAI]

@Zephyr_hg NEWS

[Alex Ivanoff @TheActualAI]

@Manu_Sisti Claude