Adtherapy

Adtherapy is run by @grightford (Gillian Rightford) and aims to help Marketers and Ad Agencies work better so we can #ridtheworldofbadads

[Adtherapy @TheAdtherapist]

Excellent article on the origin and future of FMCG packaging: Moments of Truth by Faris | Aug, 2020 | Medium @faris https://t.co/Hjj4TmQOcQ

[Adtherapy @TheAdtherapist]

Well worth a read. Can we just stop with this generational segmentation laziness? PUNCTURING THE PARADOX: GROUP COHESION AND THE GENERATIONAL MYTH – @BBHLabs

https://t.co/UhRx4jN0rN

[Adtherapy @TheAdtherapist]

KitKat partners with R U OK? encouraging Aussies to have a ‘Chit-Chat’ with impact | Nestlé https://t.co/iThCNR1HDY

[Adtherapy @TheAdtherapist]

Worth a read. Definitely in line with my own beliefs so confirmation bias applies but hooray for Les Binet.

Les Binet on why long-term marketing matters in the age of short-termism | @BinetLes https://t.co/pJ7PEQhNPu

[Adtherapy @TheAdtherapist]

Very well worth a read. Simple and to the point. Find a way to be in the spotlight. Everything else is pointless. Use creativity, use insights to be relevant but be in the spotlight. https://t.co/Eesvle7PDn

[Adtherapy @TheAdtherapist]

Some excellent books and references on copywriting by @VikkiRossWrites @lectureinprog. Useful not only for copywriters but everyone else in the creative process: marketers, account managers, strategists. Read away. https://t.co/CNKt4RZz6I

[Adtherapy @TheAdtherapist]

An interesting read. Teaching people to discover, to make and create, to learn what isn’t yet known. “American Schools Are Training Kids for a World That Doesn't Exist” https://t.co/7xRfOAruMI

[Adtherapy @TheAdtherapist]

Excellent blog on the importance of craftsmanship. Having a great idea is important but as Sir John Hegarty famously said creativity “is 80% idea and 80% execution”. https://t.co/KuBKkW93g9

[Adtherapy @TheAdtherapist]

worth trying! Sans Forgetica is the Typeface You Won't Forget https://t.co/i5ooTIVyQh

[Adtherapy @TheAdtherapist]

What’s driving the amalgamation of big agencies? @MarkRitson has a view that many agencies are like yachts: underused, expensive and all the same. And he provides a great analogy of the alphabet soup branding approach. https://t.co/Sy0TKjNNf7

[Adtherapy @TheAdtherapist]

The true promise of digital media is being undermined by “the digital dark side”. Excellent article by Alex Murrell. Amazes me that their algorithms can’t pick this up and fix it. https://t.co/YgKsQJwhie

[Adtherapy @TheAdtherapist]

Sir John Hegarty describes three great ads that he didn’t work on, and why he thinks they’re so good. Memorable, motivating, truthful. @BBHblacksheep @Thinkboxtv https://t.co/0upq5y5agb

[Adtherapy @TheAdtherapist]

“Most people are not as busy as they say they are. In fact, most pressing tasks at work are often unrelated to productivity.” Busy-ness is the scourge of our time. https://t.co/FUKRr454ud

[Adtherapy @TheAdtherapist]

Of course, there are probably some good ones. But the whole category is so rife with fraud & hogwash, brands need to be very careful. “It’s like if Herbalife and Amway had a lovechild, and the baby insisted on perpetually talking shite into a camera.” https://t.co/ZUZThcZ1C3

[Adtherapy @TheAdtherapist]

Worth watching the whole talk - some useful pointers to assist closing some gaps in this very important space: “Building bridges with finance” Presentation at EffWeek 2018 @The_IPA #EffWorks https://t.co/u9nIY51JHF

[Adtherapy @TheAdtherapist]

Designing people’s Instagram Stories is now a million-dollar business https://t.co/OIilQJvDEq

[Adtherapy @TheAdtherapist]

Ouch - this video. There is surely a better way. Agency Brief: Death to the old-school RFP https://t.co/BrKcFtzKP7

[Adtherapy @TheAdtherapist]

A lot of wisdom from one of the greats, Sir Frank Lowe. For account management, this is NB: never take a campaign to a client that you don’t believe in. “You have to be very determined because if mediocrity is approved, you’ll create a mediocre agency.” https://t.co/hAc79qcYQn

[Adtherapy @TheAdtherapist]

NB: Content marketing is up 300%, but only 5% of it matters: “Perhaps the biggest surprise was that the current wisdom that brands need to be content machines is simply not supported by the data”. https://t.co/Wy6wVjqtHV

[Adtherapy @TheAdtherapist]

Fascinating article about how the brain makes its own sense of the world. “When “the sensory information that comes in does not match your prediction,” she says, “you either change your prediction—or you change the sensory information that you receive.” https://t.co/v0rbABwiEU