The Bandwagon Effect

THE BANDWAGON EFFECT

THE TENDENCY TO DO (OR BELIEVE) THINGS BECAUSE MANY OTHER PEOPLE DO (OR BELIEVE) THE SAME.

[The Bandwagon Effect @TheBWEffect]

Jump on the Bandwagon.

You're already on this Bandwagon called life.

What's 1 more thing: GgJrgvNkhEgUHhtyizmxM73WLp4dwzdEYtxT1E2ipump

https://t.co/r6K1iSy9Zb

[The Bandwagon Effect @TheBWEffect]

Hmm. Interesting data to collate.

[Big Brain Marketing @BigBrainMkting]

Then there's social proof combined with artificial friction.

"Best-seller" labels trigger the bandwagon effect where you follow what others are doing.

But luxury brands like Hermès flip this by making you wait months for a Birkin bag.

The wait is the point.

[The Bandwagon Effect @TheBWEffect]

THE BANDWAGON EFFECT

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THE TENDENCY TO DO (OR BELIEVE) THINGS BECAUSE MANY OTHER PEOPLE DO (OR BELIEVE) THE SAME.