I had a talk with the Google Ads team recently to discuss my SaaS app campaigns. You won’t believe what they said. They told me to use AI to generate keywords and video assets. I never thought Google employees would tell you to use AI, 2026 goes wild.
They did say to use Gemini which makes sense but still. Times are changing FAST.
My boss said this to me today:
"Focus on the deliverables, don't let scope creep slow you down. KPIs is what matters and we need to get our team aligned. Let's circle back to this tomorrow and I would like to see a report with clear actionable insights that will move the needle"
ME: