The Baton

An initiative by students of IIMC AD & PR

THE BATON 2021 out now!

Stay tuned for Baton 2.0

Follow the link below.

[The Baton @TheBaton2021]

The wait is finally over! Presenting to you the 2021-22 edition of The Baton. Crisis Communication: Sailing Through The Storm

Click the link in the bio to read THE BATON 2021.
https://t.co/RKZSSnxVCh

[The Baton @TheBaton2021]

Kuku FM is a podcast platform that is re-inventing the traditional radio by more diverse audio contents.

Read more about it's journey only in Baton 2.0!

#kukufm #podcast #magazine #Baton

[The Baton @TheBaton2021]

ThePrint is a search for a new, all-
encompassing liberal space: liberal
in society, liberal in business.

Stay tuned to read an exclusive interview about 'The Print' only at Baton 2.0.

#journalism #magazine #baton
@IIMC_India

[The Baton @TheBaton2021]

TVF- The Viral Fever is India’s most celebrated video streaming platform, a pioneer in delivering relatable content.

In this edition of Baton, we have an in-depth interview with Palash Vaswani, Executive Creative Director of the company.

To know more, stay tuned.

@IIMC_India

[The Baton @TheBaton2021]

Main Media is one of the 10 news startups selected from India in Google News Initiative Startups Lab program.

An Alumnus of IIMC New Delhi, Tanzil Asif is leading change through his media startup Main Media in the land of Mithila.

Stay tuned to more in Baton 2.0

@IIMC_India

[The Baton @TheBaton2021]

The Quint, is India's first digital only news portal with excellency in creating powerful doses of snackable content for its audience. This media startup is all set to define the new age journalism.

Stay tuned to read about their journey with Baton 2.0.

@IIMC_India @TheQuint

[The Baton @TheBaton2021]

'Lallantop' is a pioneer in the country’s ‘New Age’ journalism, which works on the principles of commitment and transparency in the era of misinformation and disinformation.

Stay tuned to read an exclusive interview with 'Lallantop' in Baton 2.0.

@IIMC_India #mediastartup

[The Baton @TheBaton2021]

This time let's dive into the Media Start-ups in India. The rapid growth in the internet has been accompanied by numerous new startups. The media startups are in the quest to develop innovative solutions ranging from content development to analytics
solutions.

#mediastartup

[The Baton @TheBaton2021]

Ready Set GO!

The wait is over, hold your seat belt tight, as we are set to reveal the topic of Baton 2.0 tomorrow!

Stay tuned with us.

#iimc #magazine #advertising #publicrelations #media #Communication

[The Baton @TheBaton2021]

We are excited as something new is coming up.
Stay tuned with us for more updates.

#iimc #magazine #adpr

[The Baton @TheBaton2021]

Time to pass on the Baton from 2021 to 2022, the new and revamped BATON 2.0 is coming to you soon!

@AnubhutiYadava @IIMC_India @ProfSanjay_IIMC

[The Baton @TheBaton2021]

@apradhan1968 @AnubhutiYadava Thank you for giving us your time for the interview. We are fortunate to have your opinions in the magazine.

[The Baton @TheBaton2021]

"In a democracy, it is very important for any government to constantly communicate to the people and it must be two-way communication." - @apradhan1968, The Baton, Page 151.
To read the full article, click on
https://t.co/RKZSSnxVCh

[The Baton @TheBaton2021]

#thebaton2021 #iimc #iimcnewdelhi #Government #indiangovernment #twitter #newitrules #governmentcommunication #Communication #advertising #publicrelations #magazine #DigitalMarketing #socialmediamarketing #corporate #Crisis

[The Baton @TheBaton2021]

#thebaton2021 #magazine #iimc #iimcnewdelhi #advertising #publicrelations #corporatecommunication #crisiscommunication #iimcadpr #thebaton #DigitalMarketing #masscommunication #Zomato

[The Baton @TheBaton2021]

"The idea of crisis Communication is to protect the reputation of the organisation and maintain it's goodwill among the public. PR professionals need to be prepared in advance for a brand they are working for."- Saloni Sood, The Baton, Page 149

[The Baton @TheBaton2021]

#thebaton2021 #iimc #iimcnewdelhi #crisiscommunication #Google #magazine #advertising #publicrelations #corporatecommunication #DigitalMarketing #crisis #Communication #masscommunication

[The Baton @TheBaton2021]

"Communication is important at all times, you have to have a Communication strategy. But it's of utmost importance at the time of a crisis because that's when your brand image is at stake..."- @Mee_Hak, The baton, Page 147
To read the full article, visit https://t.co/RKZSSnQ4Qp

[The Baton @TheBaton2021]

#thebaton2021 #iimc #iimcnewdelhi #crisiscommunication #Google #magazine #advertising #publicrelations #corporatecommunication #DigitalMarketing #crisis #Communication #masscommunication

[The Baton @TheBaton2021]

#iimc #thebaton2021 #magazine #SocialMedia #fakenews #advertising #publicrelations #crisis #Communication #crisiscommunication #corporatecommunication #postpandemic #chicken #venkyschickencompany #iimcnewdelhi

[The Baton @TheBaton2021]

"When rumours first come through social media, we cannot stop the shot once it reaches a certain level, no matter what we do. Because if all this spreads on social media, it is difficult for anyone to tell whether...."- @pgpedgaonkar, The Baton, page 145
https://t.co/RKZSSnQ4Qp