104.9 The Beat

Lubbock's #1 for Hip-Hop and R&B! Home of the Dana Cortez Morning Show.

[104.9 The Beat @TheBeatLBK]

Join The Beat out at @bobmills for their President’s Day Sale! Make sure and come out to 6000 Spur 327!

[104.9 The Beat @TheBeatLBK]

Join us at T-Mobile at 6030 Marsha Sharp Freeway! See how you can lock in the lowest prices for 10 years!

[104.9 The Beat @TheBeatLBK]

Come out and join us Hail Repair Pro! Come by for a cook out, Santa, and more!

[Austin Bynum @abynum511]

Favorite shot of the season so far

[104.9 The Beat @TheBeatLBK]

What does the community support of Raiderville mean to the students?

#TexasTech #WreckEm

[104.9 The Beat @TheBeatLBK]

Teyana Taylor is considered a front-runner in the Oscar supporting actress race thanks to her role in the... Click the image below to read more: https://t.co/hKpiK1LFKc

[104.9 The Beat @TheBeatLBK]

Christian Anderson recorded his first career double-double with career highs of 34 points and 11 assists and... Click the image below to read more: https://t.co/4SqUfvxfrM

[104.9 The Beat @TheBeatLBK]

WHAT: The Lubbock Professional Fire Fighters Association (LPFFA) is excited to announce its “Coats for Kids” campaign at... Click the image below to read more: https://t.co/rOsfpfH8Jp

[104.9 The Beat @TheBeatLBK]

Enter for Your Chance to See Rene Vaca at Buddy Holly Hall on November 16th from 104.9... https://t.co/wFJi4PzSAz

[104.9 The Beat @TheBeatLBK]

Cardi B and boyfriend Stefon Diggs will soon be parents to a baby boy. Diggs revealed the... Click the image below to read more: https://t.co/GfCqHvv8BP

[104.9 The Beat @TheBeatLBK]

Ciara has entered the 40 club, and her goal is to improve in life while making it a point... Click the image below to read more: https://t.co/vJ0DZGWqfz

[104.9 The Beat @TheBeatLBK]

The Red Raiders (10-12, 2-8) are looking to build off two straight wins as they head to... Click the image below to read more: https://t.co/QQYbRzca94

[104.9 The Beat @TheBeatLBK]

Beginning Wednesday, November 5, 2025, Barricades Unlimited will close the southbound curb lane on Slide Road at... Click the image below to read more: https://t.co/cBcNKrr0qp

[104.9 The Beat @TheBeatLBK]

Summer Walker is providing an experience for all those who are finally over their past relationships. She... Click the image below to read more: https://t.co/b59u9cj0tZ

[104.9 The Beat @TheBeatLBK]

Jeezy has cemented his name in Guinness World Records history, where he now holds the crown for the biggest... Click the image below to read more: https://t.co/Nfa6xyfEWF

[104.9 The Beat @TheBeatLBK]

Seeking its third top-20 RPI win of the season, No. 15/6 Texas Tech will face No. 23/18... Click the image below to read more: https://t.co/aNKhzpHIYK

[104.9 The Beat @TheBeatLBK]

Now open in Lubbock is the Lubbock Artisan Collective! Located at 2619 off 34th, the Lubbock Artisan... Click the image below to read more: https://t.co/P1rBE6Tgur

[104.9 The Beat @TheBeatLBK]

Audience

Enter for Your Chance to Win Your Mortgage or Rent Paid for in 2026 with Home for the Holidays

https://t.co/vAyJRERGC3

[Rockin' Pregame /// #WreckEm @RockinPregame]

Raiderville is in full swing.

Lauren Ray - Graduate Animal Health and Industry Major

Tripp Gray - Sophomore Education Major

[104.9 The Beat @TheBeatLBK]

A finalist for the award last season, Texas Tech junior JT Toppin has now been selected by... Click the image below to read more: https://t.co/P2rzOeytn2