5/5 → Make these explanations easy to find before the sales conversation.
A prospect who has read your ideas and seen your process has more to consider than two prices on a proposal.
If a prospect sees two consultants promising the same outcome...
...price becomes an easy way to compare them.
Make your thinking easier to see.
🧵1/5 👇
4/5 → Use proof to show that judgment in action.
In a case study, explain the starting point, the decision you made, and what happened afterward.
A result is interesting.
The reasoning helps a prospect understand how you work.
The feed is a graveyard for good ideas.
You post something brilliant on Tuesday.
By Friday, it is basically gone.
That is why I like turning ideas into assets.
→ Post becomes framework
→ Framework becomes chapter
→ Chapter becomes book
→ Book becomes workshop
→ Workshop becomes offer
Do not let your best thinking die in the feed.
Give it somewhere permanent to live.
Most people are using AI to create more content.
That might be the least interesting thing it can do.
Use AI to:
→ Research buyers
→ Organize your expertise
→ Find patterns in client conversations
→ Develop frameworks
→ Repurpose your best thinking
The goal isn't 10X more noise.
It's 10X more leverage from what you already know.
How to make your book stand out in a crowded category:
→ 1. Get specific about the reader.
“Business owners” is broad. “Solo consultants tired of selling through discovery calls” gives you something to write toward.
→ 2. Take a clear position.
What common advice do you disagree with? Explain why, using what you’ve seen in your work.
→ 3. Give readers a method.
Make your approach concrete enough that someone could try the first step today.
Specificity makes the right person feel like you wrote the book for them.
You probably don't need to write the 300-page book in your head.
Write the 100-page book your ideal client actually needs.
Start with:
→ One reader
→ One painful problem
→ One clear promise
→ One useful framework
Then explain it clearly.
Useful beats impressive.
A book does not need to contain everything you know.
It needs to contain what the reader needs next.
Your book gets seven KDP keyword fields.
I wouldn’t fill them with seven guesses.
I’d start with the buyer.
What are they trying to solve?
What words do they use?
What books already appeal to them?
What categories do they browse?
Does your title make the result clear?
Does the description reinforce it?
Do the ad terms match the same intent?
I call this alignment the Metadata Match Method.
It connects buyer language to the book listing and advertising.
The aim is to help the right reader discover the right book.
Then the book has to deliver.
And the next step has to make sense.
Keywords won’t rescue a weak promise.
But strong positioning gives every part of the funnel a clearer job.
I explain the discoverability layer in my free $32K Book Funnel Playbook.
Comment 32K and I’ll send it.
Follow me and repost this to receive the guide.
How to find the book hiding inside your client work:
→ 1. Look for the mistake you keep correcting.
What do smart clients get wrong before they hire you?
→ 2. Identify the belief behind it.
What do they think is true that leads them to make that mistake?
→ 3. Build the book around the shift.
Show them what to believe, notice, and do differently.
You don’t need 100 unrelated tips.
You need one important change in how the reader sees their problem.
Comment BOOK and I’ll send you my free Book Funnel Playbook.
You may already have enough knowledge to write the book.
You need a way to get it out of your head.
Try this:
→ Outline the questions clients ask most
→ Record yourself answering them
→ Transcribe the conversation
→ Edit it into clear, useful chapters
Speaking can give you a draft to work with.
A blank document gives you another reason to wait.
Would you rather SPEAK your draft or TYPE it?
@boardyai That would put a lot of weight on how clearly someone defines the problem upfront. Would you judge the first output as-is, or allow bug fixes afterward?
@wisdomslices_ The awkward first attempt usually becomes a much smaller story once you've made a few more. Give yourself enough reps that one rough moment stops feeling so important.
@neppy You can take your goals seriously without treating every birthday like a deadline. A slower start still gives you plenty of time to build something good.
@romanbuildsaas@bot 'Why this person, why now' is a strong filter. If you can't explain the relevance in plain language, a more polished AI message won't rescue the targeting.
@umzrs Helping someone get their first useful result gives them a reason to come back. What's the most common onboarding question you see brands forgetting to answer?
@Dwriteway The smartest conversations often include 'I hadn't thought of that.' Being willing to revise an idea tells you more than insisting you're the smartest person in the room.