I built a directory of 18,500 local businesses across 1,300 US cities.
Free for users. No ads. No data sold. Providers pay a flat fee — not per lead.
Because every other platform older Americans use has been quietly monetizing the trust they were given.
Boomerlist. The one that doesn't.
Unpopular opinion that shouldn't be unpopular:
The scam isn't your dad falling for a phone call.
The scam is that an entire internet ecosystem was built and optimized to sell your dad to whoever pays the most, then act surprised when he gets burned.
I keep getting asked: "How is Boomerlist different?"
Boomerlist:
• Free for boomers
• Flat fee for providers ($49–$99/mo)
• No data sales
• No bidding wars
Angi:
• Free upfront, but...
• $15–$100+ PER LEAD for providers (baked into your quote)
• Discloses your data for ad targeting (their own privacy page defines this as a "sale" under California law)
• One form sold to 4–5 contractors at once
See the difference yet?
A federal appeals court once ruled that even if Yelp removed positive reviews to pressure businesses into buying ads, it wouldn't be extortion. Just "hard bargaining."
Let that sit for a second.
The court didn't say it didn't happen. The court said it would be *legal* if it did. Yelp denies doing it. Fine. But the system is designed so that even if they did, the small business has no recourse.
That's not a marketplace. That's a hostage situation with a legal opinion attached.
https://t.co/WzVbg4c6j8
Boomerlist business pricing, publicly stated:
• Basic: free, forever
• Featured: $49/mo flat
• Premium: $99/mo flat
No lead fees. No bidding. No surge. No "call for a quote"
Most competitors hide this. I think hiding it is the tell.
The most lucrative business model in America right now is selling "trust" you didn't earn to people who don't know better. The entire local services internet is this scam.
Boomers grew up trusting badges. The Good Housekeeping Seal. UL Listed. AAA Approved. Those badges meant something — someone tested the product before stamping it.
Now "verified," "trusted," "top rated," and "pro" mostly mean one thing: paid the platform. Your mom sees a checkmark and thinks Good Housekeeping. She's looking at an ad.
Vermont's Attorney General just settled with Angi over its "Certified Pro" label — because it was implying credentials Angi didn't actually verify.
https://t.co/VYWYIZZRcG
Every platform your parents trust today was good once.
Yelp was just reviews. Angi was just a list. Search browsers were just search results. Then they grew. They sold the experience to the highest bidder.
There's a word for this: enshittification.
Boomerlist is the opposite bet. Free for the people using it. Flat pricing for the people listed on it. No bidding wars over grandma's phone number.
Hey @Angi — your stock is down ~97% from peak. $280 to under $10. Contractors are leaving. The reviews speak for themselves.
Turns out the business model screws everyone — including your shareholders.
I built Boomerlist with $0 in VC. Free for boomers. Forever.
Tick tock.
2/ Here's the pattern. Yelp launched in 2004 with the promise of honest reviews. By 2014 they were defending lawsuits over filtered reviews. The business model changed once they needed to make money.
Grandma fills out ONE form. Just one.
And then the company reportedly sells that same form to 4 or 5 contractors. AT THE SAME TIME.
Now her phone won't stop ringing. Five strangers. All day. All week. "Hi, I see you needed a plumber?" She didn't sign up for this. She thought she was getting a quote.
Meanwhile every one of those contractors just got billed up to $100+ for the privilege of harassing her. Industry reports say maybe 1 in 8 will actually get the job. The other 4 ate the cost.
Where does that cost go? Into the quote. Into HER quote. The grandma being hounded is the one paying for the hounding and risks getting SCAMMED.
A directory shouldn't work like that. Baby Boomers deserve better.
https://t.co/XioW6HlfxL
WE LOVE Dr. Guerra and the Latin Business Association 🙌🔥
Real leaders. Real impact. Real businesses building the real LA.
And Boomerlist is ALL IN on @spencerpratt for MAYOR OF LOS ANGELES. 🌴👑🔥
The seniors who lost everything in the Palisades fires deserve a mayor who actually shows up. Spencer's been in the rubble with them from day one.
Let's make LA camera-ready again.
#Boomerlist #PrattForMayor
Welcoming Advanced Senior Relocation to the Boomerlist directory!
Founded by Daisy Newson (20+ yrs in senior care) and Joseph Halsey (30+ yrs in construction), ASR helps families navigate aging in place, downsizing, senior living placement, and home prep. Serving NJ, NY, PA.
https://t.co/jeolVCF7vl
#Boomerlist
New on Boomerlist: Luis Napoles, OT — nearly 30 years of clinical experience, now doing home safety and fall risk assessments for aging in place.
1 in 4 adults 65+ falls each year. Luis helps families get ahead of it.
https://t.co/xLxIblCANb
#Boomerlist
New on Boomerlist: Laura Aguilar, Southern California realtor and Military on the Move specialist. 🏡🇺🇸
Buying, selling, or PCSing in SoCal? She's in the directory.
https://t.co/xLxIblCANb
#Boomerlist
Knowing when it's time to consider memory care for a loved one with dementia or Alzheimer's is one of the hardest decisions families face.
These four signs can help you recognize when the right kind of care could keep your loved one safer and reduce the strain on your family.
Find memory care communities in your area on https://t.co/Vq9ondGBgL — a free national directory built specifically for older adults and the people who care about them. No ads, no data selling, just real listings.
Five questions to ask an aging parent this year, before you need the answers:
Where are your important documents?
Who's your doctor, lawyer, financial advisor?
Do you want to age in place or move?
What matters to you in this house?
Who gets called first in an emergency?
Families in Los Angeles:
There are 40 vetted senior services in your city on Boomerlist right now — move managers, estate sales, aging-in-place contractors, senior-specialized real estate agents.
You don't have to figure this out alone. https://t.co/BieMOMdjnr