The Brand Fans

Independent Sponsorship Intelligence.

[The Brand Fans @TheBrandFans]

How effective is your sponsorship evaluation? 📊

Our SPi Model delivers the insight needed to evaluate performance, understand what’s driving results and strengthen sponsorships for long-term value.

#TheBrandFans #SponsorshipEvaluation #Sponsorship

[The Brand Fans @TheBrandFans]

The ESA Sponsorship Sales Certificate is designed for professionals looking to build skills in sponsorship sales and delivery.

Delivered as a part-time online course.

📅 15th January 2026

Register:https://t.co/j84sGFtxjU

#SponsorshipCertificate #ProfessionalDevelopment

[The Brand Fans @TheBrandFans]

Planning to attend the ESA Awards this year?

Early bird tickets for the 2026 ESA Awards Ceremony are available until Friday, 9 January.

🎟️ Book your place here 👉 https://t.co/9mMXlxGvB7

@EuropSponsAssoc

#ESAAwards #Sponsorship #TheBrandFans

[The Brand Fans @TheBrandFans]

New year, new sponsorship strategy.

It’s the perfect time of year to review how your sponsorships are planned, activated and measured.

Contact us today to get started: https://t.co/Z7N5QW29ro

#Sponsorship #BrandStrategy

[The Brand Fans @TheBrandFans]

Happy New Year! 🎊

Thank you to all our clients for a fantastic year at The Brand Fans. 🙌

#TheBrandFans #NewYear #HappyNewYear #ClientAppreciation

[The Brand Fans @TheBrandFans]

From all of us at The Brand Fans, we wish you a very Merry Christmas! 🎄

We hope your day is filled with joy, laughter, and time spent with the people who matter most.

#TheBrandFans #MerryChristmas #ChristmasDay #Christmas2025

[The Brand Fans @TheBrandFans]

As 2025 comes to a close, we’re taking a moment to reflect on some of The Brand Fans' standout moments this year.

🏆 Cairn Community Games were recognised at the ESA Awards
🇮🇪 First ESA Ireland Event of the year
🎨 Staycity unveiled their mural
🎽 The Irish Life Dublin Marathon

[The Brand Fans @TheBrandFans]

Purposeful sponsorships drive measurable results. 📊

Great sponsorships don’t just happen - they’re strategically planned, expertly negotiated, and activated with purpose.

Get in touch: https://t.co/nY7iFqXsCB

#TheBrandFans #Sponsorship #BrandAwareness #BrandMarketing

[The Brand Fans @TheBrandFans]

On Thursday 22nd January 2026, the ESA will host a Breakfast Event at Harbottle & Lewis LLP in London, spotlighting the 2026 Sponsorship Trends. 📣

ESA Chair Sophie Morris will reveal the full results of our annual trends survey.

Register: https://t.co/kn5a9SXg8E

[The Brand Fans @TheBrandFans]

Make 2026 the year you unlock the full potential of your sponsorships! 🔓

From strategy to activation, The Brand Fans can help you maximise every opportunity & drive real results. 📊

Get in touch: https://t.co/nY7iFqXsCB

#TheBrandFans #SponsorshipSuccess #SponsorshipActivation

[The Brand Fans @TheBrandFans]

The ESA Awards shortlist has been announced!

We’re proud to see several of our partners recognised for their outstanding contributions to the industry 👏

Well done to all those shortlisted and to the teams behind these impactful campaigns.

#ESAAwards #Sponsorship #TheBrandFans

[The Brand Fans @TheBrandFans]

The difference between a good partnership and a great one? Negotiation. 🤝

From aligning stakeholder interests to maximising long-term impact, we make sure every partnership delivers real value.

Get in touch: https://t.co/nY7iFqXsCB

#TheBrandFans #SponsorshipNegotiation

[The Brand Fans @TheBrandFans]

More than seven in ten ethnic-minority sponsorship professionals say they are treated differently at work because of their identity, according to a new report released by the @EuropSponsAssoc (ESA). 📊

➡️ Read the full findings here: https://t.co/89rCJVEYPY

[The Brand Fans @TheBrandFans]

From in-depth white papers and industry reports to members-only events, valuable networking opportunities & unbeatable discounts, ESA membership gives you everything you need to elevate your sponsorship strategy.

Become an ESA member: https://t.co/8UegebT5e9

@EuropSponsAssoc

[The Brand Fans @TheBrandFans]

Throughout October and November, the Brand Fans team has been busy gathering insights from music fans. 🎶

Do you want to know how your fans really feel about sponsors? Get in touch: https://t.co/nY7iFqXsCB

#TheBrandFans #MusicFans #SponsorshipInsights #FanEngagement

[The Brand Fans @TheBrandFans]

A strong month of November Internationals at Aviva Stadium! 🇮🇪

World-class teams, top-level competition and great support in the stands - a true showcase of international rugby and football in Dublin.

#TheBrandFans #IRFU #FAI #IrishRugby #IrelandFootball #AvivaStadium

[The Brand Fans @TheBrandFans]

Meet our sister company, All That Jazz — specialists in corporate, sponsorship and sustainable merchandise 🌱

Their collection features high-quality products made with the planet in mind.

👉 https://t.co/1pmfOwRn8P

BrandedMerchandise #CorporateGifting #Sustainability

[The Brand Fans @TheBrandFans]

There’s still time to register for the Reframing Sponsorship Masterclass with ESA Ireland and the Marketing Institute Ireland, led by Damian Devaney.

📅 3 Dec | 📍 The EXO Building

Register 👉 https://t.co/j04E9SG28P

#Sponsorship #BrandStrategy #ESAEvent #MarketingInstitute

[The Brand Fans @TheBrandFans]

The @EuropSponsAssoc Sponsorship Diploma continues to set the standard as one of the top qualifications in the industry.

Designed for professionals at all levels.

📅 Next course starts 23 Jan 2026

https://t.co/id1KJdDqsF

#ESADiploma #ProfessionalDevelopment

[The Brand Fans @TheBrandFans]

A landmark moment for Irish rugby 🇮🇪

The IRFU has announced that the Ireland Women’s Rugby team will play at the Aviva Stadium for the first time in May 2026, hosting Scotland in the Guinness Women’s Six Nations.

#IrishRugby #WomensRugby #GuinnessSixNations #TheBrandFans