Callum Smith

Geek. Bit weird. Strategist. TikTok. Marketing. All views totally wrong and absolutely my own.

[Callum Smith @TheCallumSmith]

Or a TV show only realises it’s full potential if you’ve read the books first

[Callum Smith @TheCallumSmith]

What are examples of commingling channels in media? For example, person “A” has to have consumed “X” to access “Y”?

[Callum Smith @TheCallumSmith]

For example; where a film only makes sense if you’d actually played the game

[Callum Smith @TheCallumSmith]

Sounds worryingly familiar…
(The Changing World Order by Ray Dalio)

[Callum Smith @TheCallumSmith]

“No [art] that anybody can ever do has the violence that life itself has got. I can only think that they don’t think about life.” -
Francis Bacon.

[Callum Smith @TheCallumSmith]

@faris What your telling me: have this free, smart product
What you showing me: it will suck in everything and only spit out radiation

[Callum Smith @TheCallumSmith]

@pathofexile 2 may just be the best game I’ve played in years.

[Callum Smith @TheCallumSmith]

E-books for reading, physical books for the impression that you read (and demurely decorating bookshelves).

[Callum Smith @TheCallumSmith]

@johnnieego What a little sheet.

[richard shotton @rshotton]

"Give me the freedom of a tight brief"
David Ogilvy

In Beautiful Constraint by @eatbigfish

[Callum Smith @TheCallumSmith]

I challenge you to find a more ridiculous product sold by a luxury brand

[Callum Smith @TheCallumSmith]

I don’t know what I’ve done to deserve such targeting.

[Callum Smith @TheCallumSmith]

Tonight’s full moon is officially called a ‘beaver moon’, the moment whence beavers shelter in their dams.

To fellow beavers, enjoy a weekend of sheltering, furiously damn, and beaver away (however you may interpret that).

Bloody gnawty.

[Callum Smith @TheCallumSmith]

I get nostalgia is a powerful motivating force, but we might give young men a little more credit than missing stinky bedrooms and late night Fortnite.

[Callum Smith @TheCallumSmith]

If we renamed B2B to B2P (business-to-professionals), some companies might realise they still need to market to actual people.

[Callum Smith @TheCallumSmith]

I’m tired of seeing the left dismissing half of a population as fools. Sure, it wasn’t the result I’d have picked, but the high-and-mighty condescension and contempt in their commentary is precisely why so many voted knowingly for Trump.

[Callum Smith @TheCallumSmith]

Selfless act of the day ✅

[Callum Smith @TheCallumSmith]

If I had to torture someone for information, I’d sticky open their eyes and force them to watch hours of digital performance ads.

[Callum Smith @TheCallumSmith]

Is the value of word-of-mouth dependant on the scarcity of the recommendations? And is the propagation of authentic-seeming reviews, particularly on social, diminishing it?

[🇵🇸 @ibnsiddiqui]

Sad news today. After 5 years of medical training, one of my mates has been struck off due to a minor discretion. He slept with one of his patients and can no longer do the job he loves. What a waste of time and money. Genuinely a great guy and a brilliant vet