Christina Brown

Fourth year USF PR and Ad major

[Christina Brown @TheChristinab4]

Could this lead to shift away from social media marketing?

[Ad Age @adage]

IPG's Mediabrands is recommending that brands pause all of their ads on Twitter until concerns around brand safety can be assessed in the wake of Elon Musk taking over the company. https://t.co/SNxZimJlCK

[Christina Brown @TheChristinab4]

Wonder what, if any, effect the purchase of Twitter will have on advertising and brands willingness to be on the app.

[CTV News @CTVNews]

GM pauses advertising on Twitter after Elon Musk takeover https://t.co/Ht3PNwxchj

[Christina Brown @TheChristinab4]

Guerilla marketing at it's finest. Hard to track and measure but almost always effective.

[Ad Age Creativity @creativitymag]

Would you dedicate your wedding to a sausage snack? https://t.co/nFY8LBE6nB #Event #Food and Beverages

[Ad Age Creativity @creativitymag]

"I’m honored to use my platform to empower young people because not voting is definitely a red flag in a relationship. Period." - @SaucySantana

[Christina Brown @TheChristinab4]

With the post-pandemic boom coming to an end, advertising jobs are on the decline. Not an overly shocking revelation however it is an unsettling one.
https://t.co/2fON1XzxJ9

[Christina Brown @TheChristinab4]

Just learned about co-branding and it's use as an official trend within advertising. Thinking about it, co-branding can be seen everywhere.
https://t.co/nCanZPZcFH

[Christina Brown @TheChristinab4]

As someone who loves #Halloween it seemed fitting to find a few great ad campaigns centered around the holiday. Heinz ketchup had a great vampire themed ad.

[Christina Brown @TheChristinab4]

Skittles redid a Halloween campaign from 2017, but this year they used the scariest costumes ever. From friend who peaked in high school to dad at the beach. https://t.co/14ZBci2Irh

[Christina Brown @TheChristinab4]

It's always important to stay on top of new trends to stay relevant. Blogs like the one below are a great source. https://t.co/9anlupI2wb

[Christina Brown @TheChristinab4]

These would make great case studies.

[Christina Brown @TheChristinab4]

This is a really interesting way to find new clients. I’m curious to see what the result is.

[Ad Age @adage]

For brands racking their brains about what to do for the Super Bowl, Walrus might have an answer.

The agency will create a Super Bowl ad for one brand—and if the spot doesn’t rank in the USA Today’s Ad Meter's top five, it won't charge a fee. https://t.co/26mvhnlFUC

[Christina Brown @TheChristinab4]

Equality is an ever improving entity that is slow going but more implemented now than ever before. It is essential to understand how to reach every audience, and tactics such as these are a great place to start.

[Ad Age @adage]

These are strategies that advertisers and marketers should prioritize to meet access needs, create opportunities for representation and raise disability awareness in tangible ways that will reach and support the community: https://t.co/4MV2DAPcXv

[Christina Brown @TheChristinab4]

@British_Airways released 500 ads to rebrand after the fallout from COVID. The range of cheeky and emotional ads give the brand a new and friendly feel that current users can relate to and remember. https://t.co/vSf5UWFxeZ

[Christina Brown @TheChristinab4]

Amazon and Nielsen are coming out with contrasting ratings for the recent NFL games. Neither company will admit fault with either sets of numbers. The future impact of this dispute is intriguing. https://t.co/ZXg4uKJeax

[Christina Brown @TheChristinab4]

Disneyland is a pioneer in UX. Way before AR technology was created, Walt Disney created worlds that are successful based on their immersive user technologies. https://t.co/TB1dFI40bP

[Christina Brown @TheChristinab4]

@Haleemah0527 I see these kind of apps being advertised daily and they seem very useful. I wonder more about how this app might be selling results of clients. Where did you find that indication and do you still trust this app?

[Christina Brown @TheChristinab4]

@tteezu This is a very interesting and useful app. I had no idea something like this existed and it seems like it could be effective in educating people within this field.

[Christina Brown @TheChristinab4]

@RountreeBryanna I see this as a risk game. Knowing these apps trample privacy is not ideal, however as a society we seem to have deemed it preferable to losing access to our apps. Do you think there is every a chance society will eventually determine the risk too much?

[Christina Brown @TheChristinab4]

It is easy to over look the obvious apps that daily improve our lives. In the public relations field, social media such as @Twitter is such an integral aspect of the job that it seems as though the field would not exist without it #DigitalIdentity #EME4390S21003