I was paid $5 for my first gig.
Then $30 for web content
Moved to $40 for landing page copy
Seeing others achieve more, I tried fishing in a bigger river
Then came $750 for a project !
Walk with me down memory lane to see what I did so you can apply it too
>> A Thread ๐งต>>
I never thought I'd be building a web app. Ever.
I studied biochemistry. I started running Facebook ads in 2019. I'm a marketer, a media buyer. Software was never the plan.
But some problems don't ask for your permission. They just make it impossible to look away.
There was a month where our revenue was the best it had ever been in our partner businesses and our sub brands. The account was ringing. Notifications everywhere. The whole team felt like we had finally arrived.
Then I sat down to actually look.
A month that good should have left serious profit behind. It didn't. Every bit of it had gone somewhere. Into ads that looked fine but weren't profitable. Into failed deliveries. Into costs nobody was tracking, because nobody had the full picture in one place.
We weren't careless. We were blind. And being blind while you're moving fast is exactly how you bleed money you'll never see leave.
That month broke something open in me. I realised the tools we were leaning on were never built for how we actually run business here. QuickBooks doesn't understand cash-on-delivery, where orders come back before you collect a single kobo. Shopify doesn't know a failed delivery already cost you real money before any revenue exists. Meta shows you ROAS but has no idea what your inventory, your logistics or your customer service team actually cost you. Nothing talks to anything else.
So at TeeybAds, the parent company behind all our brands, we decided we couldn't keep operating like this. We had to do something about it. And we started building Numbatrak. @numbatrak
One place where revenue, ad spend, inventory, delivery, CRM, expenses and team performance finally sit together and tell you the truth. Not the number that's ringing. The number that's actually left.
I never planned to be the person behind something like this. But you don't get to choose the problem that decides your next chapter.
We're testing it inside our own company first. More on that soon.
Congratulations, big brother.
For those of us who have witnessed first hand how hard you work, this is just the beginning of massive achievements coming your way this year and beyond God's willing.
Congrats once again! We day come๐ฅณ๐ฅณ
3 months ago, December 2025, I made the decision to actually "lock-in" I decided to reduce social media noise, I significantly cut down on a lot of things that seems to give me dopamine hits but rarely gives sustainable wins...
I decided to focus on actually building my business and nothing more, nothing less. I wanted to give it my all and see what I could achieve...
And in the first 3 months of 2026, we've done more revenue more than the entire 2025.
Sold to over 3000 customers with more than 10000 units of product sold...
We've just Internally launched our Software Numbatrak that would help business owners track their numbers more accurately (More details coming)
We increased our team to over 30 FULL time staffs.
We are currently working on TeeybAds HQ V1 (More details coming on this)
And many more the internet would not probably see.
Looked at all of that and decided to reward myself for the first quarter of 2026.
Yeah... I'm back!!!
How have you all been on X ?
It's okay for your approach to building to not make sense to everyone.
Just make sure whatever you're doing is working for you though. Plus undeniable proofs to back it up.
Whether openly or behind closed doors.
Going under the radar for a while doesn't always mean things are bad.
It may also mean it's going so well that you can't believe what is unfolding right in front of your eyes.
It's two sides of the same coin.
The business that made you your first 1 million is the same business that will make you your next 10 million Naira.
Ignore every "advice" from friends & family telling you to buy land or save for the future.
This is the time to invest heavily in your business.
Marketing 101:
You donโt sell products, you sell the wounds people hide under their smiles.
And the deeper you press on that wound, the faster theyโll pay just to breathe again.