Daniel Heaney | Golf Coach Business Institute

🏌️Helping Golf Coaches Scale Online to $100k/month
200+ Coaches Transformed
DM “100k” for Your Scaling Blueprint

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

‼️Reminder‼️

If you don’t have a list that you own…

You are gambling with your business.

I have daily conversations with coaches who only use one social media platform and don’t collect emails or send any emails regularly…

Risky Business (cue Tom Cruise in his underwear)

While focus on one distribution channel can help while getting started.

Diversification to at least one channel that you truly own is crucial for stability.

Plus, email is a way better sales channel than social media.

If you haven’t started yet…

Here’s your sign (again).

Build your list.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Lead gen is not the same as lead conversion...

Most online fitness and nutrition coaches struggle more with lead conversion than they do lead gen.

But, everyone will say they "need more leads".

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Offers are the lifeblood of a business.

Without them, you can't make sales and are just an entertainer.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

If a prospect googles your name and can't find anything...

We have a problem Houston...

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

People don't buy "coaching"...

They buy the outcome and they buy it from the person they want to be more like.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

A simple funnel for building a money-making online coaching business in 2024:

TOF - social media (pick 1-2 to dominate at first)
MOF - email and long-form platform (YT or Podcast)
BOF - Offers (from $10-1000s to start the journey)

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

If online nutrition coaches spent more time making amazing and irresistible lead magnets to grab a prospect's email...

They would have a more consistent business.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Categorize your content into 3 distinct phases to get more clients:

1. Awareness, reach, distribution - mass appeal
2. Authority & relationship building
3. Conversion - time to ask

At each phase it's important to understand the limiting beliefs of the prospect in that phase.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

3 Ways To Get Leads For Your Online Coaching Business

1. Posting on social media
2. Paid Ads
3. Partners and Affiliates

Referrals are the icing on the cake for these 3.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

If you are starting as an online fitness and nutrition coach

The perfect prospect to help if often a former version of yourself.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Everything is downstream of lead generation...

But remember...

A follower isn't necessarily a lead.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Quick Body 👉 Quick Rebound

Quick Business 👉 Quick Burnout

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

@thejustinwelsh Some of the smartest people often get stuck in concepts and theories. Arguing the ideas vs putting them into action.

The action takers who consistently show up often have outsized returns.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

When in doubt...

Make an offer.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

The Biggest Mistakes Coaches Are Making With Their Offers:

-Single price point limitations (Only high-ticket, upfront options)
-Complex multi-step sales (lots of "nurturing")
-Missing a true community offer

Too much uniformity.

Not enough understanding of Power Laws.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Business success isn't just following the rules.

It's about learning principles, and then experimenting to see which limits can be pushed for better results.

Experimentation > Rule Following

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Harsh truth:

Most coaches/consultants (especially experienced "don't sell your time for money" ones) often overlook the goldmine in customizing offers for clients willing to pay more.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

How to sell coaching/consulting:
Old way
-Sell into front end, then re-sell back end
-Multi-step sales process
-Single price point
-One size fits all offer

New Way
-Single streamlined offer
-Flexible commitments
-Multiple price tiers
-Cater to high-value clients

Value > Volume

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

Stages of Business Growth

Beginner: Obsess over marketing tactics.
Intermediate: Balance product and promotion.
Advanced: Let your work speak for itself.
Master: Integrate, the product *as* the marketing.

[Daniel Heaney | Golf Coach Business Institute @TheDanielHeaney]

99% of coaches I see don't showcase:

-Real client results
-Daily coaching practices
-Insights from doing the work

Too much fabricated content for the sole purpose of "marketing".

Not enough product-led storytelling.