The Decision Lab

TDL is a behavioral design think tank. We apply behavioral science and digital innovation to solve pressing problems in policy, social justice and business.

[The Decision Lab @TheDecision_Lab]

The Decision Lab is #hiring for a few roles on our team (Product Director, Consultant, and #UX Designer)! If you like #behavioralscience, coffee, and making the world a better place, we want to hear from you.

Find more details here 👉 https://t.co/MncZUR7XUe

[The Decision Lab @TheDecision_Lab]

If people care about the planet, why don’t they shop like it?

Many of us aim to shop sustainably, but cost and convenience often take priority. Behavioral design changes this—by making eco-friendly choices easier, more affordable, and more appealing.

👉 https://t.co/Kk4TPePtCV

[Alliance for Decision Education @AllDecisionEd]

Check out this piece we co-authored with our organizational partners @TheDecision_Lab! Read to learn about the research behind how cognitive biases affect students’ decision-making & what we can do to empower students. https://t.co/kw1BpjUHKG

[The Decision Lab @TheDecision_Lab]

Grantmaking should build trust, but complex processes can block community projects.

Learn how choice architecture can simplify funding and foster equity with insights from Anavi's Anjali Chainani, PhD & Henry Feinstein and a real example from Philly.👇

https://t.co/HJ1DN2aLYK

[The Decision Lab @TheDecision_Lab]

Are you constantly stressed out about climate change, but don’t know what to do about it? This is called eco-anxiety.

Check out our podcast episode with Britt Wray to learn more.

https://t.co/jbhvFzyIt9

[The Decision Lab @TheDecision_Lab]

Why do government projects often fall short? 🏛️

In this piece, Johnny Hugill and Richard Llewellyn, directors at the advisory firm PUBLIC, reveal the seven hidden biases that throw government projects off course.

https://t.co/9XvH3gP0fK

[The Decision Lab @TheDecision_Lab]

Ever ordered way too much food because you were hungry, only to regret it later? Thanks to the projection bias, we overestimate how much our future selves will share the same feelings, beliefs, and values — leading to some suboptimal decisions.

https://t.co/OfoqFar7WK

[The Decision Lab @TheDecision_Lab]

Companies use journey mapping to enhance user experiences — but what about the employees behind them? With widespread job dissatisfaction, it’s time to prioritize Employee Experience (EX). Discover how mapping EX can make a difference. 👇

https://t.co/QHVi7ImWsg

[The Decision Lab @TheDecision_Lab]

When your new coworker drops the ball on a project, you might conclude it's because they're lazy or disorganized. You might not stop to consider that maybe they're currently going through something.

This the fundamental attribution error at work. 👇

https://t.co/TzEBxcOuMR

[The Decision Lab @TheDecision_Lab]

Struggling with credit card debt? 💳 Your personality might be part of the story. Impulsivity, low conscientiousness, and high neuroticism can all impact how we manage repayments. Learn how tailored strategies can help you stay on track.

https://t.co/gYFswKGS0V

[The Decision Lab @TheDecision_Lab]

In marketing, the framing effect can make or break a sale. Effective framing boils down to: 💡 Focusing on gains over losses 🧠 Keeping messages simple ❤️ Appealing to emotions

Learn more about how framing shapes our choices on our website👇

https://t.co/IqEOLv354N

[The Decision Lab @TheDecision_Lab]

Can nudges still work if we know we’re being nudged? 🤔 A new study by Patrik Michaelson suggests they can be just as effective, even with full transparency.

Curious to learn more about where this holds true (and where it doesn’t)? Read more below. 👇

https://t.co/gHXJNG2fOc

[The Decision Lab @TheDecision_Lab]

What was the last book you read… for fun? 🤔 If it’s been too long, Juan Roa encourages you to rediscover the joy of reading by choosing books that resonate with you. Ditch the trends and explore new genres and perspectives. Full article: https://t.co/1KUqUrupkD

[The Decision Lab @TheDecision_Lab]

Is it ever too late for a career breakthrough? Research says no! 🙌 In this TDL article, Natasha Hawryluk highlights how exploration can lead to success at any age—whether you're in your 30s, 40s, or beyond. Read more: https://t.co/pJv5YFh8Tv

[The Decision Lab @TheDecision_Lab]

When you hear ‘gossip,’ you probably think of tabloids or nosy coworkers. But did you know gossip can be a source of high-quality info for better decision-making?
Itzel Cabrero Irberri shows us how qualitative research turns gossip into insight. https://t.co/BKvvx3krvv

[The Decision Lab @TheDecision_Lab]

Career setbacks like job loss or burnout are tough, but they can also lead to new opportunities. A 2023 study by Kutscher & Mayrhofer found that setbacks push us to reflect, pivot, and pursue growth with resilience. Read more: https://t.co/weY6XFJExe #CareerGrowth

[The Decision Lab @TheDecision_Lab]

According to gamification expert Javier Velásquez, winning shouldn’t always be the easy way out. Instead, real learning happens when a player is engaged — and sometimes, that means losing.

For all things gamification, check out our interview with Javier.

https://t.co/vh1mDTvuZ5

[The Decision Lab @TheDecision_Lab]

Here’s a marketing tactic companies might be using on you without you even realizing it. It's called the bye-now effect, a sneaky cognitive bias where reading the word “bye” primes you to want to "buy." 🛍️

https://t.co/q4nvgY0v15

[The Decision Lab @TheDecision_Lab]

Are more heads always better than one? 🤔

In our latest article, Spencer Greenberg, founder of Clearer Thinking, explores three key reasons why group decisions often go awry.

https://t.co/khV6fqqFxC

#DecisionMaking #Teamwork #Groupthink #Leadership

[The Decision Lab @TheDecision_Lab]

Did landing that promotion, buying your dream car, or moving to a new city make your life feel perfect—only to have everything return to "normal" again soon after?

This is thanks to the hedonic treadmill. Learn more on our website 👉https://t.co/5nSFwy4KW5

[The Decision Lab @TheDecision_Lab]

Around 20% of adults face mental health issues yearly. How can digital solutions help? Laura Detter explores. Read more: 👉https://t.co/BtriTusEDr"