ESPN won the $100 million naming rights for Spain just before the economy went south and since they already won the bidding war, Spain let them pay $75 million for the first 3 letters instead https://t.co/JTKxMJIuK6
офигенная ситуативка от LEVIS
в сан франциско есть Levi’s stadium, на котором играют сейчас матчи чемпионата мира
но FIFA не хочет никому давать бесплатную рекламу, поэтому заставили левайс или покупать спонсорский пакет и платить или завесить свой логотип
левайс платить отказались, логотип закрыли, но вместе с этим изменили свое лого в инсте на этот силуэт
😍
@eurofounder You're not from around here, but there's a way around this. All you have to do is say, "I've got a tip for you, right here!" They'll laugh, you'll laugh, your kid will ask what that means and you'll be sent on your way having made a new friend. This is American culture, welcome🙏
USA. A Mexican restaurant. We had not yet ordered anything, and the food was already arriving.
Chips. Salsa. Unrequested. Free.
I stopped the waiter. "We have not earned these."
"They just come with the table, man."
They come with the TABLE. In my land, hospitality is a debt. Every gift creates an obligation, weighed carefully, returned in the proper season with interest of feeling. Here, the gift arrives before you have even proven you can pay for dinner.
This is not an appetizer. This is a declaration: we trust you. Eat.
I ate with the gravity the moment deserved. And then — I must report this calmly — the basket emptied, and a new one appeared.
"Did we…?"
"Refill," the waiter said. "It's bottomless."
Bottomless. They have wells of salsa. The supply lines of this nation are beyond anything my ancestors imagined.
My friend warned me. "Don't fill up on chips, dude."
Too late. I had accepted three baskets. Honor demanded each one be finished — an unfinished gift is an insult. By the time my actual food arrived, I was a ruined man.
I was not hungry. I was not comfortable. I had been defeated by a courtesy.
Generosity that arrives before the request cannot be repaid. It can only be survived.
I know the rule now. I have made my peace with the basket. One basket. Two at the most.
Who am I deceiving. There is no number of baskets I would refuse. The trust of a nation is in that salsa, and I intend to honor all of it.
The 2026 World Cup had a major challenge with grass: FIFA retrofit 16 stadiums in Canada, Mexico and US to keep fields consistent for 48 teams and 104 matches.
It asked grass scientists at U of Tennessee and to design solution:
▫️they made a modular hybrid turf (95% grass / 5% synthetic fiber) that is easily rollable, transportable and installable
▫️each field has 20 million synenthic fibers sewn into dirt (grassroots intertwine with fibers to prevent field from tearing)
▫️all 11 stadiums in US host NFL teams…7 of those had to do special conversion of astroturf fields (Atlanta, Boston, Dallas, Houston, LA, NY, Seattle)
▫️5 stadiums have a dome (eg. BC Place in Vancouver) and scientists developed special UV grow light machines to help maintain grass in those structures
▫️grass in Southern US and two Mexico locations (Monterrey, Guadalajara) need grass species for warm and humid temperatures (“Bermuda grass”)
▫️Northern US/Canada and Mexico City need grass for cooler climates (“Kentucky bluegrass”)
▫️scientists built special machines to test player foot impact and ball bouncing effect (reduce injuries and make sure ball movement consistent)
▫️grass sods we’re grown on plastic so they spread horizontally, making it easier to roll and transport
***
Interview with U Tennessee grass science expert Dr. John Sorochan (via PBS): https://t.co/FohkCQK39m