Emily Gist

Senior Director of NIL @optimalsmgmt

[Max Gist @MaxGistK2027]

Today from 55 and 60!
Salado High School

[Max Gist @MaxGistK2027]

Highlights from the Chris Sailer West Coast Underclassmen Invitational

https://t.co/6gZIL5IIYg

[Max Gist @MaxGistK2027]

Day 1 of CSK Underclassman Invitational in Los Angeles

[Emily Gist @TheEmilyGist]

Advice from Cyone Batiste
- network
- find a mentor and be a mentor
- experience is the best teacher
- set realistic expectations
- make your passion become your paycheck
- delay does not equal denial
- have fun!
#GaylordPR
Thank you Cyone!

[Emily Gist @TheEmilyGist]

Our guest speaker today is Cyone Batiste, a marketing and live event professional. Today she shared valuable information regarding live events that she and her team put on for huge brands such as the NBA and Capital One. Here are some takeaways:
#GaylordPR

[Emily Gist @TheEmilyGist]

- first, determine your "why"
- next, identify your target audience
- then create and communicate a clear message
- now develop an interactive campaign
- also focus on the consumer journey
- finally, identify the added value
#GaylordPR
Now some advice:

[Emily Gist @TheEmilyGist]

2/2
- among the many challenges in this profession, one example would be the high expectations that the government holds
- one thing to know as a new public affairs officer: make friends in the media
- control media and make positive news
#GaylordPR

[Emily Gist @TheEmilyGist]

Dr. Feroz Bashari is our very special guest speaker today. He works in public affairs and PR in the government. Here are five key takeaways from his informational presentation:
#GaylordPR

[Emily Gist @TheEmilyGist]

1/2
- governments need public affairs for many reasons, but one of the most important is the ability to explain their policies to the people.
- working with the media is a key part of public affairs, it is the bridge between you and the public
#GaylordPR

[Emily Gist @TheEmilyGist]

Erin Rosetti shared some great points on imposter syndrome today:
- feeling like not as capable as others think
- fear of being exposed as a fraud
- 70% of people experience it
- affects high-achieving people
- disproportionately affects women
#gaylordpr

[Emily Gist @TheEmilyGist]

Guest Speaker: Katie Nichols
Takeaways
- working w bigger brands = make sure message is on brand and audience will respond well
- be a yes man
- everyone started where you are
- be intentional
- everyone can be a connection
#GaylordPR

[Emily Gist @TheEmilyGist]

Liz Lilly offered great key takeaways today:
- it is okay to reinvent yourself multiple times
- build your portfolio
- in-house: master of one
- agency: master of many
- typically 5 years of agency experience will help with in-house work
-leverage your network #GaylordPR

[Emily Gist @TheEmilyGist]

- go after what you want and be resilient
- make your cover letter stand out
- ask questions
- always stay in touch and don't burn bridges
- don't make permanent decisions based on temporary feelings
#GaylordPR

[Emily Gist @TheEmilyGist]

Team Gleason's Chief of Staff, Sally Cox, shared some valuable information with the class this morning. Here are 5 takeaways from her presentation: #GaylordPR

[Emily Gist @TheEmilyGist]

Takeaways from Jane Elliot:
- educate yourselves
- we are all one race, the human race, and we need to appreciate the differences in each other
- you cannot understand the treatment if you have not experienced it
#gaylordpr

[NBC BLK @NBCBLK]

"If I were black, they'd have killed me a long time ago."

Anti-racism educator Jane Elliott discusses her half-century study of America’s deep-seeded racial problems, and the racism “exercise” that catapulted her national work.

This report is from 2017. https://t.co/mQl9vSNxyn

[Emily Gist @TheEmilyGist]

I would take the disability test because it would be interesting to see if I am biased #gaylordpr

[Emily Gist @TheEmilyGist]

https://t.co/MpsIXSFze5
Nike did an amazing job at addressing this crisis #GaylordPR

[Emily Gist @TheEmilyGist]

Two skills I will include in my portfolio will be design and branding #gaylordpr

[Emily Gist @TheEmilyGist]

One thing I will highlight in my cover letter will be my resourcefulness. #gaylordpr

[Emily Gist @TheEmilyGist]

3 Attributes to Describe Myself to Someone Else
1. Personable
2. Resourceful
3. Productive
#GaylordPR