Helping founders and salespeople raise capital and close $100K+ deals. $1B+ in B2C sales, including a $80M record deal. Award-winning startup mentor & salesman.
@CodeAndChill_1 Great question
When i used to hear people above me do it - i thought i would never be able to
You need to master the basics first
Then you try and simplify/analogise the basics through more colourful methods like analogies etc
Needs to be done in that order
Never apologize for a cold call.
Reframe it instead.
A CEO once told me, on a cold call, that he doesn't take cold calls.
I said, "Neither do I. But we're here now, aren't we? Look, I appreciate it's not the most elegant delivery. But try to look at the value being delivered, not the method.”
“What do you mean??”
“If you met Sydney Sweeney in the supermarket, you wouldn't moan that you met her next to the lettuce. You'd just be glad you met Sydney Sweeney."
He laughed.
Then I went for the throat: "Your existing advisors haven't told you about this. Which means either they don't know about it, which is shit. Or they're not telling you, which is worse. You won't read about it in the paper. And as beautiful and clever as your missus is, she probably doesn't know about it either."
He burst out laughing again.
"So give me 240 seconds and I might just change your life."
"Go on then."
Closed that afternoon.
That's why I never let my reps apologise for picking up the phone.
You can also take a rep who gets hung up on all morning, teach him to reframe the delivery, and watch him book back-to-back appointments by the afternoon.
I've watched it happen more times than I can count.
It's why reframing the call matters more than perfecting the pitch.
I've closed over £1B, most of it from cold calls.
Trust me.
The objection is never about the call. And since your reps will hear it every day, train them for it first, every time.
Apologise for the call and you're a nuisance.
Reframe it and you're the opportunity.
A sales manager once told me he hadn't closed a deal in over a year.
Eight reps under him. Not one sale of his own.
So I asked him straight:
"Why do you think your team should believe a word you say about selling?"
Then I gave him the three reasons they wouldn't:
You haven't done it recently
You don't know what's working in the market right now
You're asking them to do something you won't do yourself
"Which one is it?"
He shrugged. "I'm too busy managing to sell."
I told him to close two deals himself that month.
He fought me on it. Then he closed both, one of them bigger than anything his team had landed all quarter.
Most founders let their managers coach from the sideline.
That's when the team stops listening.
With under 10 reps, whoever leads from the front controls the room.
I've built teams past 200 people this way.
Stop hiring managers who used to sell.
Start hiring ones who still do.
@ItzBlondiebitch@Based_BLONDIE she settled on everything and excelled in nothing
went to college cos had no better direction
settled in sports cos not pro athlete
settled in a corp job when could have had own company...
nothing wrong with doing any of these ofc, but save us the BS
Get the exact 5-step framework I use on every cold call:
- The 5 Silent Mistakes that make your sales calls fail with serious buyers
- Nudge Theory Explained: 7 emotional drivers (use these to increase the odds of the sale)
- The Status-Play Opening - why 99% of guru-preached sales openers destroy your credibility (and what to do instead)
Grab it here:
https://t.co/ugu1B2eUbX
The fastest way to lose a high net worth prospect?
Be polite to them.
A Goldman Sachs exec once tried to humiliate me mid-pitch.
Biggest mistake he ever made.
“You crashed the world economy, took the bailout money, and paid yourselves bonuses. Don’t lecture me about ethics.”
Everyone in the room stared at me in awe.
Then he smiled, shook my hand, and the deal was eventually closed.
Rich clients will challenge you just to see if you break.
They want to test your confidence before they trust your competence.
Flinch, and you lose.
Hold your ground, and you win.
Simple as that.
High net worth clients LOVE to secretly test if you’re legit.
A hedge fund manager once kept me waiting 40 minutes, then strolled in without a word of apology.
I snapped, “We had three o'clock booked. If you're not serious, let's reschedule. I've got better things to do."
He laughed.
Closed £4M that afternoon.
At 25, I would've said "no worries, I know you're busy."
At 35, I would've sat there and seethed.
At 50, I said what I thought.
Because big clients don't want you grateful.
They want you unbothered.
They want to see if their money, their diary and their attitude make you shrink.
If they do, you're a supplier.
If they don't, you're a partner.
Stop thanking people for messing you about.
Start making them earn your time.
@lucygumdropie hahaahh!
fucking love this idiot comment.
i like to build things
i enjoy sharing my skills
and its nice to be paid for it
now get back to your 7 'followers'