The rise of the COVID-19 pandemic came as an unforecastable event resulting in profound change implications across multiple spheres of life. We are navigating a 'new normal' #workingfromhome#BIZnewnormal
https://t.co/f1aOb2h9oS
A year out from the article by @jpforesman, IGI completed a follow up survey of 200+ firms looking to monetize Big Data/Analytics. This article shares some lessons learned & importance of validating customer w&n.
https://t.co/LfupY2jERU
#BigDataAnalytics#WantsAndNeeds#CTS_ASU
The direct/relational customer approach outlined in this article has proven beneficial for our customers at @TheINSIGHTGrp , even more so when you engage a 3rd party to assess wants & needs in a structured manner. https://t.co/IYxMYXIING #wantsandneeds