For the past week, I didn't write a single tweet.
And I didn't feel bad one bit.
I didn't quit.
I didn't get lazy.
I needed time to thinkโฆ
Because since I started writing on Twitter (X?), I haven't had a clue of who I'm writing forโฆ
A big no-no for any copywriter.
I want people to follow meโฆ
But I don't know who those people are.
Worse yet, I wrote to โgrow an audience.โ
What for?
I don't know.
So, here's the thingโฆ
From now on, I'll be writingโฆ
1. To share my projects
2. To share what I learn on copywriting
3. To share what I learn from working as a direct-response copywriter
I know I'll change my mind later on.
That's fine. I don't mind it.
I just want to have a reason to write.
As I write these words, I feel once again like I have something interesting to say.
Like what I'm writing mattersโฆ
Because it does. To me.
For now, that's all I care about.
Last week, I published a meme.
Then, I stopped writing for a week.
When I came back, I couldn't believe itโฆ
That tweet was one of the most liked tweets I ever wrote.
It seems that the less thought I give my tweets, the better they perform.
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โ Researches your audience in depth
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Your copy has only one job:
To get people to read the headline.
Then, its job it's to get people to read the sub-headline.
Then, the first paragraph.
Thenโฆyou got the point.
Before you know it, your prospects will be click the โBuy nowโ button.
The more I read about copywriting, the better I write copy.
The more I practice my copy skills, the better I write copy.
The more I study sales letters, the better I write copy.
@imjustinnguyen Exactly. Everything has a price. And yeah, at least this way you can learn something useful, colleges not always teach practical skills.
In 10 years, I ran:
โ A dropshipping store
โ An Amazon FBA business
โ A CPA marketing business with native ads
I lost money in all of them.
But the one thing I learned?
Copywriting.
Now, I've earned 10x the money I burned in these ventures.
It was my tuition fee.
Nobody cares about creativity.
Your copy has one job:
Make somebody invested in your message.
First, your headline. Then, the sub-header. Then, the first paragraph.
By the time they reach your CTA, they'll be ready to buy.