Puffy made Diageo a lot of money with ciroc,they were fine with that because he didn’t own anything. Soon as he owns Deleón their relationship can’t work. I made @SuntoryGlobal a lot of money with Effen soon as I own my own brands they did me dirty. They want black consumers, but they don’t want black business owners. True story
Mary J Blige is teaching us a Million Dollar Lesson
It’s that everybody is NOT your target audience!
This new collab between Mary J Blige and Giuseppe Zanotti is genius!
Mary has been known for having the thigh high boots as a part of her signature look since the 90s
There has been some discourse online about the pricing. Some stating that she should’ve collaborated with a lower scale designer so the price could be cheaper
One thing to remember is that Mary and her main audience is GROWN! Her core audience is likely in their 40’s+
Her whole brand gives off “Rich Auntie” vibes🤷🏾♀️
This price point makes sense for her brand. If she did a collab for $50 boots with FashionNova.. yall would be even more confused!
Branding is not just a name or logo. It is also pricing, who you collab with, how you want to be perceived, etc.
Before you listen to people complaining about your prices, make sure they are your target audience FIRST! ☝🏾
Recently had a conversation that confirmed I need to finish my book about how I overcame anxiety & depression. Sometimes when people see the end result, the don’t think it was a process that got you there.
#IWon#TrustTheProcess
@empathyhaver Weird how the redlining only seems to have affected the northside neighborhoods and the redlined south side neighborhoods are now some of the most desirable in the city. I wonder if there are other variables at play? 🤔
This is APPALLING! An Oklahoma sheriff and top officials were recorded speaking about beating, killing, and burying local journalists and complaining that they could no longer HANG Black people with a “damned rope.” The Governor is rightly calling for their resignation!