Thekeyxx

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@cbaforafrica 26

[Thekeyxx @TheKeyxxWay]

I respect MESSI but I prefer CRISTIANO RONALDO .. Not because of awards or trophies , if it was about trophies & awards I would have switched sides since 2022 due to Messi winning the WC .. I watched both played & it was a conscious decision to pick Ronaldo, not because he played at Manchester United but because he plays much better , Ronaldo is football.

[Thekeyxx @TheKeyxxWay]

Dear Manchester United fans, What do yall really want ?… Yall have left calling out the owners , to Carrick, to Bruno , to Dalot , to Lammens, to Shaw , to dorgu , now it’s Rashford .. This is the most useless and confused fanbase I’ve ever witnessed in my entire life…

[Thekeyxx @TheKeyxxWay]

@premierleague Rash 🔥😍

[Premier League @premierleague]

Dancing feet 👟✨

[Thekeyxx @TheKeyxxWay]

I saw it coming since July 😅😌🔥

#manchesterunited #carlosbaleba

[Thekeyxx @TheKeyxxWay]

I’m genuinely curious… why do so many people in Lagos buy super-fast cars when the roads and traffic hardly let you enjoy them? Have they driven on Abuja roads at night? That’s where it feels like you can actually appreciate what those cars are built for honestly .. Omo they’re missing out fr!

[Thekeyxx @TheKeyxxWay]

So when people say, “Afrobeats is dead,” I think we’re asking the wrong question.

The better question is:

What have we built to support Afrobeats beyond the music itself?

Music alone cannot sustain an industry. Industries are sustained by infrastructure, investment, ownership, technology, education, and people who are willing to take risks.

Afrobeats isn’t dead.

The real challenge is that we’ve allowed the foundation of our industry to remain dependent on others instead of building systems that we own.

[Thekeyxx @TheKeyxxWay]

Think about it. Our music lives on Spotify, Apple Music, YouTube, Netflix, and many other global platforms. These companies have played an important role in helping African music reach the world, but why don’t we have a globally competitive platform of our own?

Why don’t we have a Black African platform serving audiences across the world at the same scale?

That should concern all of us.

We have wealthy Black African entrepreneurs and billionaires with the resources to build world-class products and institutions. Yet, when it comes to music infrastructure, distribution, technology, investment, and ownership, we’re still heavily dependent on platforms and systems built elsewhere.

[Thekeyxx @TheKeyxxWay]

In Africa, especially in Nigeria, we don’t see enough of that. We don’t have enough private investors, institutions, or wealthy individuals willing to take long-term bets on talent. Too often, everyone wants proof of success before they’re willing to invest, but by then, the hard work has already been done.

This isn’t just a music problem. We see similar issues in other sectors, but I’ll stay focused on Afrobeats.

The question we should be asking is this:

Why don’t we have Black African investors building platforms and infrastructure that can scale African music globally?

[Thekeyxx @TheKeyxxWay]

AFROBEATS ISN’T DEAD, Our Infrastructure Is.

I don’t believe Afrobeats is dead. That narrative is simply not true.

The real problem is that we lack the infrastructure needed to sustain and grow the industry. Too much of our music ecosystem depends on Western involvement, and while that involvement has helped Afrobeats reach global audiences, it has also exposed a weakness we’ve failed to address ourselves.

One thing the Western music industry does exceptionally well is take risks. They invest in artists long before success is guaranteed. An artist might have only one hit record, yet labels and investors are still willing to bet on that artist’s future, believing there could be a second, third, or tenth hit. That’s how industries are built.

[Thekeyxx @TheKeyxxWay]

I’ve heard people say “People that says they don’t really need validation actually do need validation” .. Nah! My own is real .. If you pay attention to what I do you’ll notice I’m always reinventing myself .. I’m a MOVING TRAIN, I said it in my song “ANGELI”

I don’t preach what I don’t practice

[Thekeyxx @TheKeyxxWay]

I’m focused on building a community of people who genuinely love what I do. That’s all that matters to me.

I don’t need validation from people who secretly don’t like me or my work. And that’s okay, you don’t have to 😌😅

The truth is, we’re all human. There are people I don’t connect with and things I don’t like too, so why should my situation be any different?

No hard feelings. If you rock with me, I appreciate you. If you don’t, I genuinely wish you well. I’ll still be here, creating, growing, and doing what I love.

[Thekeyxx @TheKeyxxWay]

@YKoluwaseun9 🤣🤣🤣

[Thekeyxx @TheKeyxxWay]

I’m probably the last person worth stressing over or hating because, truthfully, I don’t even care.

I’m genuinely happy in my own space, playing FIFA, watching anime, thinking about how I can improve, composing new songs, designing, hitting the gym, and living a private life. Social media isn’t real life. I don’t wake up thinking about anyone or trying to prove a point. I’m just a happy guy fighting my own battles and grateful for where I am.

So if you dislike me, that’s a lot more mental energy on your part than mine because I’ll keep showing up every day like nothing happened. 😅

I don’t depend on external validation, and I no really send. I’m just living my life.

[Thekeyxx @TheKeyxxWay]

I still don’t understand why, after spending so much money to make just one song, I upload it to streaming platforms like Spotify, Apple Music, and Audiomack only to earn peanuts.

What feels unfair is that these platforms decide what my music is worth. Outside of music, I run businesses where I set my own prices. Why shouldn’t I be able to do the same with my art?

If I believe my song is worth $2, I should be able to sell it for $2. If you genuinely love the music, buy it. I’d rather sell my music directly than chase 500,000 streams that barely pay anything.

People sell books, courses, templates, and other digital products on platforms like Selar. Why can’t musicians sell their songs the same way? Why is streaming treated as the only option?

For now, I’ll still upload my music to streaming platforms because that’s where the audience is. But my long-term goal is different. I want to build a community that believes in my music enough to buy copies directly from me. I’d rather have people who truly value my art than millions of streams that don’t reflect its worth.

Streams don’t impress me. I want to build a business where people pay for the music they value.

[Thekeyxx @TheKeyxxWay]

Yes, we have tattoos. Yes, we love clubbing/hangout/partying sometimes. Yes, we’re social.

But we’re lovers at heart. We still believe in real love and choosing one partner.

That’s the community I’m building with my music.

#4DAYS

[Thekeyxx @TheKeyxxWay]

No toxic energy or traits , just pure love

[Thekeyxx @TheKeyxxWay]

I’m genuinely in love with my next single. Sometimes I sit back and think… I might just be one of the best love songwriters in Africa.

[Thekeyxx @TheKeyxxWay]

4DAYS