Selling is not the equivalent of lying.
Selling is just presenting something in a way that makes it almost impossible to refuse.
This is for all the marketers who lie to their audiences and trade their dignity for money.
The basic principles of human persuasion are all bound to this (Maslow's hierarchy of needs).
This helps you understand how humans actually work and how they make their decisions.
Copywriting tip:
When you're talking to a client, never hesitate to tell him that he did something wrong.
This will make him believe that you are a good copywriter and that you can help him grow his business.
Also, it shows him that you are confident in your abilities.
Copywriting isn't just writing emails online.
Copywriting is all around you.
That coffee shop down the street, the message on the chocolate box, the ad on Instagram.
It's impossible to ignore it.
Think about what you did a week ago and measure the progress that you made.
Are you happy with it?
Did you become better/ get more results?
If the answer is yes, well done! Continue doing it.
If the answer is no, what are you even doing with your life?
Get to work!
One of the worst feelings as a copywriter is when you can easily help someone boost their business, but they think you're just after their money and do not let you help them.
However, it's their loss.