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TheMargDarshak
@TheMargDarshak
A ‘
#boutique
#consulting
#organization
focused on
#consumer
#businesses
to consult them on
#Strategy
,
#Innovation
&
#Technology
areas.
India
Joined December 2015
6
Following
128
Followers
449
Posts
TheMargDarshak
retweeted
Mukesh Rawal, CEng
@Mukesh_Rawal19
about 8 years ago
Here is the scope..
@TheMargDarshak
@saysPT
https://t.co/tB11NdzwtW
TheMargDarshak
@TheMargDarshak
about 8 years ago
A
#new
#Galaxy
of
#Brands
is descending on the
#consumer
#market
. Are you
#ready
?
#TheMargDarshak
https://t.co/lFzvbsZb3d
TheMargDarshak
@TheMargDarshak
about 8 years ago
Two or more
#brands
may sell the same type of
#product
& may have similar
#styles
, but each
#brand
has its
#own
#DNA
.
#Great
brands with
#timeless
#DNA
can remain
#relevant
through
#creativity
.
#TheMargDarshak
#Business
#Strategy
TheMargDarshak
@TheMargDarshak
about 8 years ago
#Sustainability
#Growth
#TheMargDarshak
#LifeNeedsLifeGives
#SavePlanet
#Evil
#Greed
#Change
#MargDarshak
Who to follow
Prabhakar Tiwari ~ PT
@saysPT
Powering the fintech growth engines ~ Storyteller | Biking Enthusiast | Avid Reader | Love clicking 📸 | Views r Personal
Anil
@anilgajjalavr
I just Explore & follow up a few masterminds.
TheMargDarshak
@TheMargDarshak
about 8 years ago
#Contemporary
#Iconic
#Brand
#ParleG
https://t.co/J24ihLKc83
Prabhakar Tiwari ~ PT
@saysPT
about 8 years ago
Dear sir, you are my
#ParleG
https://t.co/VMmsFsSeEW Nice take on making an
#age
-old
#brand
#contemporary
!
#TheMargDarshak
#Marketing
#YouTube
#Ad
#TVC
TheMargDarshak
@TheMargDarshak
about 8 years ago
#Innovation
is a combination of
#invention
&
#market
#success
. And most often, it’s the
#timing
of
#innovation
, which makes all the
#difference
in
#business
. Innovation progresses in
#phases
combining
#product
&
#process
aspects as per
#market
needs.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
about 8 years ago
At each
#brand
#development
#phase
, brand
#owner
&
#management
should understand
#drivers
of
#brand
#strength
, as
#smart
brand management would increase the
#equity
over
#time
& would reflect in brand
#valuation
for the purpose of
#licensing
or
#sale
.
#TheMargDarshak
#MargDarshak
See More
TheMargDarshak
@TheMargDarshak
about 8 years ago
#Brand
#Revitalizing
/
#Rejuvenation
deals with such brands, which are
#old
, but if redirected may have plenty of
#life
.
#Business
wise, rejuvenation can be substantially less
#costly
and
#risky
than introducing a
#new
brand.
#TheMargDarshak
#Brand
#MargDarshak
#Strategic
See More
TheMargDarshak
@TheMargDarshak
about 8 years ago
In
#VUCA
world,
#CoreCompetency
framework can give
#management
/
#promoters
lots of
#strategic
#action
#opportunities
. As a
#professional
note,
#WhiteSpaces
&
#MegaOpportunities
are
#juicy
#areas
for
#current
or
#future
#market
#dominance
.
#TheMargDarshak
#MargDarshak
See More
TheMargDarshak
@TheMargDarshak
about 8 years ago
#Visual
#brand
#assets
are key components of any company's brand
#identity
; and
#entrepreneurs
&
#management
should keep an eye that such assets are up-to-date and
#business
#oriented
.
#TheMargDarshak
#BrandIdentity
#MargDarshak
TheMargDarshak
@TheMargDarshak
over 8 years ago
Most
#successful
#innovations
result from
#conscious
,
#purposeful
#search
for innovation
#opportunities
, which are found only in a few
#business
#situations
. It’s
#counter
-intuitive; but innovation requires more
#discipline
than what
#one
might
#think
.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
over 8 years ago
While
#Challenger
#mindset
is reflected across the
#organizational
#functions
;
#marketing
function is able to best articulate the
#competitive
#spirit
with
#brand
#imagery
work & other
#collaterals
with a
#clear
&
#loud
#message
of knocking the
#leaders
down.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
over 8 years ago
#TheMargDarshak
#Webinar
#ArtificialIntelligence
#AI
#MarketingAutomation
https://t.co/jo6LOQfxx1
TheMargDarshak
@TheMargDarshak
over 8 years ago
The
#personal
#branding
#work
demands some
#selfknowledge
,
#clarity
of
#purpose
& a
#willingness
to keep
#learning
, as this work follows an
#iterative
#process
. If you do it right, your
#personal
#brand
becomes your
#superpower
!
#TheMargDarshak
TheMargDarshak
@TheMargDarshak
over 8 years ago
#Organic
#growth
is not
#dead
yet, it's just
#invisible
as it's still about
#serious
#hard
#work
& is not a
#glossy
enough for
#media
#headlines
.
#Follow
#Basics
for
#Business
#Excellence
!
#TheMargDarshak
TheMargDarshak
@TheMargDarshak
over 8 years ago
#Agile
#product
#development
#mindset
is needed to keep
#pace
with
#consumers
#changing
#needs
&
#tastes
.
#Products
#insights
are influenced by
#many
#different
#factors
like a consumer’s
#age
,
#motivations
& intended
#usage
for the product.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
over 8 years ago
#Marketing
efforts need to be
#planned
around
#scaling
#commercial
#application
of
#customer
#knowledge
&
#business
#ops
#learnings
. Finally, such
#supreme
customer &
#market
knowledge reflects in
#marketing
&
#sales
#automation
with
#programmatic
.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
over 8 years ago
If
#personal
#branding
is approachd in a
#wholesome
manner, it can become a
#vehicle
to acomplish ur
#life
#purpose
. The
#key
here is to
#manage
#gap
b/w ur
#SelfImage
& other’s
#views
abt u. Get a personal branding
#charter
fr
#24X7
#action
plan towards
#goals
.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
over 8 years ago
#Business
#portfolio
shld be viewed as a group of diff
#brands
, having their diff
#income
&
#growth
#capabilities
. Once established such
#power
brands; then regular
#portfolio
#management
wld include
#resource
allocation as per
#market
#opportunities
&
#threats
.
#TheMargDarshak
See More
TheMargDarshak
@TheMargDarshak
over 8 years ago
#Innovation
is at the
#crux
of being
#FutureReady
. It ensures continued
#organizational
#growth
&
#relevance
in the
#market
#place
.
#Impact
#Leaders
#transform
the
#way
, in which their
#business
innovates.
#TheMargDarshak
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