The Martec Group

Market research & strategy consulting firm. We help PE firms and corporates make smarter investment and growth decisions

[The Martec Group @TheMartecGroup]

3 hours out. Live at 11 ET.

Market sizing, reconciling conflicting estimates, and where growth actually hides inside big markets.

Replay + 96-page playbook for everyone who registers.

[The Martec Group @TheMartecGroup]

Registration: https://t.co/uG7psPthwX

Built for: growth strategy, M&A, corp dev, PE diligence, strategic planning.

Drop your market-sizing questions in the comments — we'll work them into the session.

[The Martec Group @TheMartecGroup]

Registration: https://t.co/uG7psPthwX

Built for: growth strategy, M&A, corp dev, PE diligence, strategic planning.

Drop your market-sizing questions in the comments — we'll work them into the session.

[The Martec Group @TheMartecGroup]

Tomorrow, 11 ET — live webinar:

"Knowing Where to Play (And What it Takes to Win)"

Why market size estimates vary wildly across sources, how to reconcile them, and where growth tends to actually hide inside big markets.

Every registrant gets the replay, slides, and our 96-page playbook.

Register link in reply ↓

[The Martec Group @TheMartecGroup]

New webinar: Knowing Where to Play (And What It Takes to Win)

May 14 · 11:00am ET

Most market size numbers are treated as answers. They're actually starting points — and the gap between the two is where bad strategy lives.

Register (free, includes 96-page playbook):
https://t.co/Elbn8515RO

[The Martec Group @TheMartecGroup]

Most thought leadership treats each post as a standalone. I want to see what happens when a series actually behaves like one. Published in proximity, building on itself.
Part 1 drops Monday morning.

[The Martec Group @TheMartecGroup]

Four pieces. Four days. One thread.
What's happening across the Central Valley ag landscape is a full story, not a single post. Mon-Thu, with Part 1 Monday morning.#CentralValley #AgPolicy

[The Martec Group @TheMartecGroup]

Part 4 (Thu, Apr 30): Defend or Redeploy.
Commodity-by-commodity competitive read. Where CV's defensible advantages still hold, and where the cost competition is already lost. Almonds, pistachios, walnuts, stone fruit, table grapes, citrus, processing tomatoes.

[The Martec Group @TheMartecGroup]

An association measuring member satisfaction without measuring employer perception is tracking a downstream metric while ignoring the upstream cause.
Full piece — Part 2 of the Association Research Series: https://t.co/IQRe0jmsg5

[The Martec Group @TheMartecGroup]

The annual member survey is probably the single most overused and misleading research instrument in any association's toolkit.
Not because the data is wrong.
Because the people answering it are the wrong people to be answering it.

[The Martec Group @TheMartecGroup]

External stakeholders — employers, regulators, allied bodies — are where credential value is actually set.
Employer perception drives hiring preference. Hiring preference drives designation value. Designation value drives membership demand.

[Pet Food Institute @uspetfood]

Are you watching Puppy Bowl XXII today and thinking about adopting a new puppy? 🐶

Check out these puppy preparation tips from PFI’s Senior Director of Advocacy and Government Relations, Savonne Caughey, who recently brought a new puppy into her home.

https://t.co/kyP0sWNvtX #PuppyBowl

[Pet Food Institute @uspetfood]

PFI friend Hank is celebrating #TakeAWalkInTheParkDay with an outdoor stroll in DC! Where are you and your dog walking today? 🦮

[Mississippi Department of Agriculture & Commerce @MSDeptofAg]

Register for the Southern United States Trade Association's (SUSTA) Spring Export Readiness Training to learn practical tools to create and execute an international marketing strategy.

Learn more: https://t.co/MJzIU1ttpp