Minute

A global tech & content company built for the future of sports consumption. Our brands: @SInow, @SI_Swimsuit, @PlayersTribune & @FanSided.

[Minute @TheMinute_Group]

A new era. A new identity!

We are proud to announce our official rebrand from Minute Media to Minute!

Why "Minute"? Because a minute in sports means everything - it is the difference between winning and losing, the beginning of a career to the solidifying of a legacy. We capture those minutes and make them matter.

Along with our new name, we are introducing a bold new look, a fresh feel and vibrant colors that reflect our evolution. Minute is where sports, technology and storytelling converge - a global technology and content company built for the future of sports consumption.

We cannot wait for you to experience this next chapter with us.

👉 Learn more: https://t.co/jWmAU7oaIs

#Minute #MinuteMedia #Rebrand #SportsBiz #SportsTech #PublishingTech #Storytelling #DigitalMedia

[Minute @TheMinute_Group]

Earlier this summer, the @SI_FootballClub team traveled to Curaçao to capture the heart and soul of the island as they headed into their historic first-ever #WorldCup appearance.

"From Curaçao, With Love" dives into the stories of the players, the passionate fans and the people of Curaçao - the smallest nation to ever qualify for the tournament. From honoring the dreams of late teammates to the immense pride of representing their heritage, the piece highlights the powerful union behind "The Blue Wave".

👉 Watch Curaçao's incredible journey here: https://t.co/5nRASGQKtt

#MinuteMedia #SportsIllustrated #WorldCup2026 #Curacao #TheBlueWave #Soccer #SportsStorytelling

[Minute @TheMinute_Group]

The 2026 #WorldCup has officially come to a close, and Spain has emerged victorious as the new World Champions!

To celebrate we are highlighting Spain's stunning @SInow digital cover. Illustrated by Lisett Ledón, the bold artwork elebrates a "New Spain" honoring its roots while leaping toward World Cup glory.

The tournament may be over, but you can still relive every thrilling moment in SI's comprehensive World Cup hub.

👉 Explore the inspiration behind Spain's cover artwork here: https://t.co/vC6jGCjFYU

👉 Relive the excitement with SI's complete World Cup coverage here: https://t.co/hg2YyAbSrH

[Minute @TheMinute_Group]

As Spain takes the pitch for their #WorldCup Semi-Final match, we're looking back at the profound passion of Spanish midfielder, Rodri.

"There is only one thing that touches the heart like that. Only football can do it," Rodri (@PlayersTribune, 2024).

https://t.co/pq625JAmWg

[The Players’ Tribune @PlayersTribune]

Dani Olmo is happiest with a ball at his feet: “All my earliest memories are of me with a ball. Everywhere. Glued to it. I just wanted to play all the time. I even slept with a ball! My very first memory is of me and my older brother, Carlos, playing in these mini goals my parents put up on our terrace. I was like two years old and Carlos would put me in position between the posts and just shoot at me! Haha!

Between him and my dad, it was impossible not to be football mad in my house. I should explain that my dad, Miguel, ran a cosmetics shop but his other job — let’s say his real passion — was as a football manager.

We lived and breathed the beautiful game. Nothing mattered to me like playing. Having that ball glued to me. I know, every footballer says this, right? But I really don’t think you understand.

I’ll give you one example of just how inseparable the ball and I were.

One time, before I even joined La Masia, I accompanied my father while he was managing a game at Castelldefels. I was eight years old.

I was playing happily by myself with a ball, when someone — I think it was a friend of my dad’s — came over and told me, ‘Hey, Dani, come here! You’re not going to believe this. You’re going to have your picture taken with Lionel Messi!’

Apparently, Messi had a friend playing in the Castelldefels game and had come down to see him.

Wow, Messi, right? In Castelldefels? What kid wouldn’t want their picture with him?

Well, me!

I was like, ‘No, thanks. I’m good. I want to keep playing! It’s just a picture, right?’

But, against my will, they stuck me next to Messi and took the picture. I didn’t even say anything to him. I just waited for the click and then I went back to my ball, like I was doing him a favour.

In the end, I have to say I’m glad they forced me, because I’ve still got that picture framed at home. At the time though, I wasn’t happy to have my valuable playing time interrupted — even by an icon.

But I guess it illustrates just how much I loved the ball.

Not even Messi was a distraction. Sorry, Leo :)” https://t.co/bcDrHzG4eB

@daniolmo7 | @SEFutbol

[Minute @TheMinute_Group]

The #WorldCup is heating up, & so are the stakes inside the @SInow World Cup Fan Zone.

Compete in daily interactive challenges to enter for a chance to win tickets to the #WorldCupFinal⚽.

But hurry, the giveaway officially ends on July 11!
https://t.co/9etFMIMrgf

[Minute @TheMinute_Group]

The #WorldCup has narrowed down to the final 8 teams: France 🇫🇷, Morocco 🇲🇦, Spain 🇪🇸, Belgium 🇧🇪, Norway 🇳🇴, England 🏴󠁧󠁢󠁥󠁮󠁧󠁿, Argentia 🇦🇷 & Switzerland 🇨��!

Celebrate the Quarter Finals with the stunning covers for all of the advancing teams from @SInow.

https://t.co/yBZix1p7Jt

[Minute @TheMinute_Group]

As the Switzerland v. Colombia 2026 #WorldCup match heads into halftime, we're looking back at an incredible @PlayersTribune piece by Swiss star, Granit Xhaka.

"This is it. Go all in, or give up... This is how I like to play," Granit Xhaka (April, 2022)

https://t.co/UudNAaoCfZ

[Minute @TheMinute_Group]

We are excited to share @SInow's August issue featuring NBA Finals MVP, Jalen Brunson, on the cover.

In the exclusive interview, SI sat down with Brunson to talk about the journey that led to his historic championship. From overcoming early high school losses to the unwavering trust in his mindset that fueled his success in New York, SI offers a raw, behind-the-scenes look at an overlooked talent redefining his own potential.

👉 Watch the full interview here: https://t.co/eAInjVIIM8

👉 Order your own copy of the issue here: https://t.co/HoMnqBCrby

#MinuteMedia #SportsIllustrated #NewYorkKnicks #JalenBrunson #NBA #NBAChampions #SportsStorytelling #CoverStory #SportsBiz #Interview

[Minute @TheMinute_Group]

Show us how you're celebrating the 2026 World Cup! ⚽📸

Whether you're at a watch party with friends, celebrating at a local fan festival or cheering from the stands, upload your pictures to the all-new Fan Gallery inside @SInow's World Cup Fan Zone!

👉 Check it out here: https://t.co/kTSXokMbq5

#MinuteMedia #SportsIllustrated #WorldCup2026 #FanGallery #Soccer #SportsBiz #FanExperience #Fandom

[Sports Illustrated @SInow]

The Sports Illustrated August 2026 issue is for sale now 🔥

Purchase your copy here ➡️ https://t.co/6jNz9LtxFo

[Minute @TheMinute_Group]

The Round of 32 is officially here, and it's win or go home! ⚽🔥

As the 2026 World Cup's first knockout round heats up, there is no better place to experience all the excitement than @SInow's World Cup Fan Zone.

Serving as the ultimate digital destination for the tournament, fans can compete in daily challenges for a chance to win tickets to the World Cup Final, share their photos, explore local watch party events and keep up to date with the latest tournament news from SI FC experts.

👉 Step into the Fan Zone and follow all the knockout action here: https://t.co/s5nM3ytlnx

#MinuteMedia #SportsIllustrated #WorldCup2026 #WorldCupFanZone #Soccer #SIFC #SportsBiz #RoundOf32

[Minute @TheMinute_Group]

FanSided (@FanSided) and Louisville Slugger are celebrating the deep-rooted connections that make baseball so special, with an incredible new fan-driven campaign that asks "Who made you fall in love with the game of baseball?" ⚾️🗣️

Participating fans have the opportunity to share an audio message thanking the person who sparked their passion for the diamond and be entered for a chance to win an unforgettable baseball experience.

👉 Share your story and learn more about the giveaway here: https://t.co/7jeWH16k3D

#MinuteMedia #FanSided #LouisvilleSlugger #Baseball #MLB #SportsMarketing #SportsBiz #FanExperience

[Sports Illustrated @SInow]

BRAZIL ADVANCES TO THE ROUND OF 16 🇧🇷

[Andy Plesser @Beet_TV]

https://t.co/imIZCp5Qyi contributor Tameka Kee caught up with @MinuteMediaLTD's Rich Routman at @Cannes_Lions, where he said Sports Illustrated's strategy is surprisingly simple: keep the iconic stuff, put it on Hulu and resist the urge to explain global soccer from a Manhattan conference room.

Visit https://t.co/imIZCp5Qyi for this video (https://t.co/fDfkehtRqg) and much more!

#BeetCannes #CannesLions

[Special Olympics @SpecialOlympics]

"𝙎𝙤𝙢𝙚𝙩𝙞𝙢𝙚𝙨 𝙄 𝙝𝙖𝙫𝙚 𝙖 𝙬𝙚𝙞𝙧𝙙 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙬𝙤𝙧𝙙 '𝙨𝙥𝙚𝙘𝙞𝙖𝙡'.”

Read Wyatt Spalding's story — in his own words. Thank you to our partners @PlayersTribune and @MinuteMediaLTD for giving Wyatt the platform to share his incredible journey. #ChooseToInclude #SpecialOlympics

[Minute @TheMinute_Group]

As France faces Norway in their final group match today, we are celebrating the team with their very own @SInow cover!

The vibrant illustration, created by artist Renaud Vigourt, depicts the France National Team as a French Cancan group, juggling soccer balls while dancing on stage. Highlighting the nation's rich cultural history, Kylian Mbappé is featured as a Monsieur Loyal character, performing in front of an audience composed of famous French figures from movies, literature, cartoons and comics.

👉 Explore the inspiration behind France's artwork and SI's entire 48-cover gallery here: https://t.co/vC6jGCkdOs

#WorldCup #MinuteMedia #SportsIllustrated

[NYSE 🏛 @NYSE]

"The best coverage in soccer is from international into the U.S. they know a lot more about soccer than we do. It's their American football. It's their basketball."

Hear more from @MinuteMediaLTD President Rich Routman as he talks sports marketing at @Cannes_Lions ⤵️
https://t.co/HhQkGFDJRq

[Minute @TheMinute_Group]

As Côte d'Ivoire takes the pitch today, national team star Yan Diomande shares a moving letter to his late sister on @PlayersTribune.

"Every time I score, I'll make sure everybody knows your name. I'll make sure they don't forget you," Yan Diomande (June 2026).

https://t.co/WBkmpOVKAU