For developers, investors, and operators, the message is simple:
Lagos rewards discipline, structure, and real demand. It punishes assumptions.
Proud of the depth of work behind this.
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We’ve just released the Lagos Residential Market Report 2025, and one thing is unmistakable:
this is no longer a market you can “vibe” your way through. Lagos real estate has become deeply data-driven and unforgiving of weak fundamentals.
Meanwhile, ultra-prime locations like Ikoyi and Banana Island remain strong stores of value, but increasingly function as capital preservation plays rather than yield drivers.
This report isn’t a market commentary.
It’s a decision tool.
Look at people that have done exceedingly well for themselves right from the city of Ajegunle.
People like Veekee James, who’s putting Ajegunle on the global map through fashion.
People like @basket_mouth, who is also a product of United Christian Secondary School, Apapa.
People like Ruth Kadiri.
People like @IloriJuliusope, who is even on our panel this year.
People like @TheNimblar, my childhood friend who I literally grew up with, now CEO of Edala Homes and speaking on our Fireside Chat.
And a whole lot of others.
If these people can rise and achieve their dreams right from the streets of Ajegunle, then why not you? You can do it too.
Land in Bodija & Jericho, Ibadan is appreciating faster than some prime spots in Lagos.
Congrats to some of us that took some position in the market last year.
This goes out to everyone reading this too regardless of the industry you are starting out from, focus on execution, storytelling, and customer experience. As for the name, it will catch up in the long run.
Earlier this week, I had a conversation with a young realtor who was stressed out about building his brand with a name he hopes to make a mark far and wide, but he has several options and can’t tell which name feels right.
All of these only confirms that brand equity is built, not borrowed. What gave these names power wasn’t clever wordplay, it was consistent execution.
In conclusion, I made him know that a name doesn’t make a brand but a brand is what makes the name.