Johnny Nomadhausen

Honorary Geordie. Cat dad. Dumb wrestling mark. Occasional DM. HWTL

[USMNT Only @usmntonly]

BREAKING: Mauricio Pochettino said he will make a decision regarding his future as USMNT head coach next week.

The Argentinian manager is in talks with U.S. Soccer to sign a contract extension through the 2030 World Cup.

Pochettino has received an offer to continue — saying this: “We are evaluating it, looking at it. They [U.S. Soccer] have made me an offer to continue, and we will see. Next week we will [make] a decision."

[Johnny Nomadhausen @TheNomad495]

Bayley’s ring gear is always cool AF but this might be my favorite

#SNME

[RheaRipley_WWE @RheaRipley_WWE]

Guys… I’m not ok 😭 My heart is about to explode! Fight Like Hell 🥹🖤

[Johnny Nomadhausen @TheNomad495]

@angel_0f_deathx I finally get a core diet that’s working for me and helping me lose weight and now I get to figure out how to replace half of it

[Ben Fast ⚽️ 🇺🇸 @bwfast]

USA soccer fans are ready for promotion/relegation.

It's time.

#ProRelforUSA

[Bayley @itsBayleyWWE]

NXT WOMEN

[Ron Killings @RonKillings]

I will be performing live in concert at The Roxy Theatre in Denver, Co on 7/26 Tickets and info at https://t.co/VyghMQEBa4

[Charlotte Flair @MsCharlotteWWE]

🪽 🕊️ 💎♾️🦋

[Derek Rivers @DykaRivers]

Part 3. The gap isn't just spending power — it's commercial infrastructure. Liverpool's commercial arm alone generates ~£310m+. That's roughly TRIPLE Villa's (~£91m) and nearly triple Newcastle's (~£120m). Liverpool's sponsorship department out-earns Villa's entire football club.

So let's break down exactly what Liverpool sells that Villa and Newcastle don't (or can't yet) — and the playbook for closing it. Every single one of these is legitimate, arm's-length, and UEFA-compliant. 🧵👇

WHAT LIVERPOOL'S COMMERCIAL STACK LOOKS LIKE 🔴
▪️ Kit manufacturer: elite-tier deal (their new Adidas contract is among the biggest in world football)
▪️ Front-of-shirt: Standard Chartered, ~£50m/yr tier
▪️ Sleeve sponsor: separate deal, separate revenue
▪️ Training kit sponsor: AXA — sold SEPARATELY from the matchday shirt
▪️ Training ground naming rights: the AXA Training Centre — yes, even the training ground is monetised
▪️ 20+ official category partners: airline, banking, beer, tyres, spirits — sliced by category AND by region (an 'official banking partner' in Asia, another in Africa)
▪️ Non-matchday Anfield: Taylor Swift, Pink, stadium tours, museum — concerts alone are worth millions per summer, and Deloitte specifically credited non-matchday events for Liverpool's latest commercial growth
▪️ Global retail + pre-season tours in the US/Asia

Every brick of that stack is a revenue line Villa and Newcastle either don't have or sell at a fraction of the price.

THE PLAYBOOK FOR THE CHALLENGERS 🛠️

1️⃣ Stadium naming rights. The untouched goldmine. Nobody's renaming St James' Park — but a new-build stadium comes with naming rights from day one (worth £15–30m/yr at the top end), and hybrid models ("presented by") exist for heritage grounds. Villa Park post-expansion becomes far more sellable inventory too.

2️⃣ Training ground + training kit. If AXA pays Liverpool for both, Bodymoor Heath and Newcastle's training base are sitting there unsold. This is found money — zero fan backlash, pure incremental revenue.

3️⃣ Category partners at scale. Villa and Newcastle have a handful of partners. The elite have 20–30, regionalised. You don't need one £50m sponsor — you need fifteen £2–5m ones. That's a sales infrastructure problem, not a brand problem.

4️⃣ Sweat the stadium 365 days a year. Concerts, boxing, conferences, tours, museums. Newcastle's STACK fan zone helped drive commercial up 44% in one year — proof the model works. A redeveloped Villa Park hosting Euro 2028 is a shop window for exactly this.

5️⃣ In-house retail + content. Newcastle brought retail in-house and it showed up immediately in the accounts. Own your merch margin, own your media (documentaries, YouTube, club channels), own your fan data.

THE COMPLIANCE BIT — AND WHY IT MATTERS ⚖️
Here's the constraint that makes this hard: UEFA assesses every sponsorship at FAIR MARKET VALUE. Any deal with a company linked to your ownership gets independently benchmarked — and written DOWN to market rate if it's inflated. So there's no shortcut through owner-connected money. Every pound of this growth has to come from independent brands paying market rates because the club has genuinely earned the audience.

Which is exactly the trap from Part 2: brands pay market rates for global reach, and global reach is built by consistent Champions League football… which requires spending the rules don't yet allow.

The playbook is real. The inventory is real. But Liverpool spent 30 years building the shop while the rules now time-limit everyone else's opening hours.

[Johnny Nomadhausen @TheNomad495]

@jennmint Oh, get the shirt back 😂

[Johnny Nomadhausen @TheNomad495]

@NufcNorthWales Agents know that nothing that gets said matters unless it’s written into the contract. Going to the press and crying about broken promises is just his agents trying to pressure the club.

[Johnny Nomadhausen @TheNomad495]

@yellowhairdpunk I’m excited (and nervous!) for England vs Argentina later this week. Also I’m normally a pretty typical guy when it comes to clothes shopping but for the first time in my life I’m going to be shopping for SMALLER clothes, so that will be an experience.

[Johnny Nomadhausen @TheNomad495]

@MattyTJW Think Howe would move to a 4-2-3-1?

[John Freeman @CockyFreeman]

Just listened to @ManagerTactical video on keeping Mauricio Pochettino and he's exactly right.

Having watched Berhalter having to scratch and claw for results still against inferior competition and back door his way into the World Cup compared to Pochettino progressing us in just 1 year to bullying teams at our level or below is a good sign.

Imagine that kind of progression over a full cycle with the young prospects that are about to come through. The next step for him is to get us to pull the upset on a giant like Belgium or someone like that & he needs that opportunity at least through the Copa America.

The man is also more likeable than Berhalter was, you could see it in the players and the fans. ⚽️🇺🇲

[Stars n Stripes FC 🇺🇸 @starsnstripesfc]

Lots of ⚽️ to come. You don’t have to wait until 2030 this time. Join us!

[yimbyman🌎 @yimbyman]

What’s up with Americans wanting to support a team from England instead of your local team? The Premier League is great, watch it, but pick your own local MLS team, go to the stadium and have a good time. Soccer isn’t going to grow here if you just watch foreign leagues

[USMNT Otaku 🇺🇸 @USMNTOtaku]

This is Folarin Balogun’s team now.

He’s the face of the USMNT from here on out.

[BOUTROS ⽊ @boutros555]

At basically every turn of this tournament, both the positive and the negative, this guy has been pure class, embodying the American spirit.

Make him the face of your team going forward, I say.

[Balogun @balogun]

My debut World Cup… it hurts to wait 4 years to compete at the highest level our sport has to offer. I want to say sorry to our fans it was not good enough when it mattered most and we let you down

Soccer in America will only become bigger the belief, the talent, and the passion is continually growing and I know the best days are in front of us, the future belongs to those who never stop believing, this moment will fuel us. We will be back

Why not us?

For the nation. For the flag.
🇺🇸🦅
B