Nigeria is a low institutional trust market and a very high experiential trust market. People do not trust brands because they are big. They trust them because the brand survived repeated real world tests without embarrassing them.
Look at @piggyvest that launched in 2016 with almost zero brand equity. Early growth came from a very small group of salary earners who tested it with small amounts, withdrew successfully, then told friends.
It took roughly 3 to 4 years before PiggyVest became a default name in savings conversations. The trust did not come from PR or influencers. It came from boring consistency. Money went in. Money came out. Every single time.
Same pattern with @OPay_NG , Nigerians did not trust OPay because it had foreign backing or aggressive marketing. In fact many people were suspicious at first. What changed behavior was utility and repetition.
People used it for rides, food, transfers, airtime. It worked when they needed it. Agents showed up physically. Failed transfers were reversed. Over time, fear decayed.
People ask themselves very basic questions. Did it work last time. Did anyone I know get burned. Can I recover if something goes wrong. Has it existed long enough to not be a scam.
Big names do not bypass this process. They only shorten the patience required if the delivery is flawless.
Also important. Nigerians do not need you to be perfect. They need you to be predictable.
A product that always works 95% of the time and fixes the other 5% fast will win more trust than a flashy product that works 100% once and disappears.
Now imagine how hard it will be for PayPal that didn’t work and everyone knows they steal money and disappear.
Lollllllllll
PayPal locked Nigerians out of the global digital economy for 21 years. No receiving payments. No withdrawals. Just ‘send-only’ status while our freelancers and businesses struggled. Now that we’ve built a billion dollar fintech ecosystem without them, they want back in. The audacity.
@investbamboo Hi there. I made a withdrawal from my Naira wallet to my bank account since Friday & I am yet to get the credit into my account till now. No one has responded to my emails; your articles have been very unhelpful and the phone number you have included on your app isn’t of any help
Forgive me, Guys! Am I the only one who just discovered that @lawrenceoyor and @godswilloyor are twins? I met @godwillsoyor at pastor Isaac’s birthday and confused him with his twin, only to later see @lawrenceoyor. Both sing and pastor, which is so humbling to know. Now, I am discovering fantastic songs by both of them. Thank God for the gift you are to the body of Christ. God bless you!!! Who loves this remix of the Song Favor by @godswilloyor? I love it!!!
DSA.
The Nigerian idea of an elite school is one where you pay a boatload of money for your kids to be "educated" in the syllabus of a country 6,000 miles away, by people who do not look or sound like you, and who come from a completely different historical and civilisational context to your West African reality.
There, they take your kids through the British Key Stage 1-4 assessments where your kids are taught the history of 20th Century Europe, focusing on the Dreadnought, Trench Foot, Mustard Gas, and how Brave, Plucky Britain saved the world from the German threat twice. Despite receiving this education in Africa's largest city, their own West African history is not even a footnote - it simply doesn't exist as far as this syllabus is concerned.
In their Physics class, they are assigned questions like, "Which of the following temperature readings is a fairly warm day? a) -3⁰C b) 5⁰C c) 19⁰C d) 9⁰C"
Despite the evidence of the West African air outside the window telling them that 19⁰C is actually one of the coldest settings on the classroom AC, and cannot possibly be a "fairly warm day" in Lagos - which regularly hits 34⁰C - they learn to pick C as the answer.
Your kids come out at 17, tremendously educated, enlightened, and certified in knowledge and career pathways that have nothing to do with the reality of the society and economy that they live in. From there, they proceed straight to the UK/US/Canada/Australia/Switzerland/France to continue their education and graduate, after which most of them will remain there and contribute to those societies, occasionally uploading a "🇳🇬" flag on October 1 and taking a photo with Jollof rice at @FoodPitanga, because that's all that Nigeria means to them.
After 2 children and a divorce at 42, they will then take a 6 month break from work and travel to Nigeria to find themselves, which usually means getting into a torrid affair with a shekpeteri boy/girl that inevitably leads to severe character development. They then pack up the newly learned lessons and move back to Houston, after which they write a self-published book with a pretentious indigenous name about a girl who travels to the land of her ancestors to find meaning, and becomes friends with a river goddess.
The book sells 15 copies on Amazon and has two 5-star ratings from friends and family.
If you're lucky and they return to Nigeria immediately after studying, they inevitably end up working in Wealth Management at Chapel Hill Denham, where they pointlessly and relentlessly shift money from one rich man's pocket to another without expanding the economy by a single naira; or they launch an app that achieves 2,500 downloads and spends all its funding runway on Marketing and the founder's lifestyle expenditure; or they end up selling "luxury" real estate on behalf of developers who are daddy's friends.
Or they fall off the surface of the earth altogether, and end up in rehab at a quiet private facility in Tema, after developing an expensive cocaine habit in Lagos.
eLiTe eDucAtIon, ladies and gentlemen.
This young man knew i was sick and not once over the course of 3 day did he ask me how i was feeling or if i needed anything. So then and there i decided I will never speak to him again. There is nothing to talk through when someone shows you their lack of consideration for you