Sam Marks

Analyst @ Octagon Media Rights Consulting | Lover of all things related to sports and data | Dutch soccer enthusiast

[Justin Beitler @JustinBeitler]

Pac-12 is officially back! Proud to have supported

@Octagon @AnotherDanCohen @TheWilliamMao @TheOnlySamMarks

[Sam Marks @TheOnlySamMarks]

While the #UFCDeal is huge, @CBSSports still pays more than 2x for the @NFL on a per broadcast basis. Despite @ufc's impressive leap, a gap persists between the @NFL and other sports properties in terms of the value they can deliver per timeslot, @Octagon analysis shows

[Sam Marks @TheOnlySamMarks]

To put it into further perspective, the prize pool is over half both teams' annual revenues. @LAFC & @ClubAmerica have the highest revenues in their respective leagues. The #FIFACWC winner's prize money will be equivalent to the annual revenue of most North American clubs 🧵(3/3)

[Sam Marks @TheOnlySamMarks]

Tomorrow, not only the #UCLFinal will have huge stakes. The #FIFACWC playoff game between @LAFC and @ClubAmerica will be BIG. Both teams are playing for access to a potential prize pool larger than what MLS teams will earn from their 10-year Apple deal. @Octagon analysis 🧵(1/3)

[Sam Marks @TheOnlySamMarks]

If the winner of this #FIFACWC playoff game will eventually win all their group stage games, qualify for the round of 16, and get knocked out there, they will earn $24 million in prize money. @LAFC would be able to pay their entire team's salary for the next 2 years!

[Sam Marks @TheOnlySamMarks]

The MLS opener on #FOX received 284k viewers, which equals last year's opener.

Noting that the @MLS openers on #FOX were also simulcast on @AppleTV and @FOXDeportes, it is nonetheless interesting to compare them to the FTA openers from various other leagues in 🇺🇸

[Sam Marks @TheOnlySamMarks]

The 🇨🇦 vs 🇺🇸 #4nationsfaceoff round robin game was viewed by 4.4m Americans on average, but viewership during each period was over 5 million.

It highlights how the action on the ice boosted 📺 numbers, as viewership rose sharply during both the 1st and 3rd period

@Octagon

[Sam Marks @TheOnlySamMarks]

The power of @NFL and its #SuperBowl.

@Tubi is broadcasting it in 4K - the best subscription-free option to watch the SB.

U.S. Google searches for Tubi have peaked the morning before the game. Interest is expected to peak higher, with Tubi also airing two ads during the game.

[Justin Beitler @JustinBeitler]

The most watched Rugby property in the US + the Worldwide leader.

Fantastic coverage leading up to #RWC2031. Way to move the sport of rugby forward in this market

@usmlr @TheWilliamMao @AnotherDanCohen @TheOnlySamMarks @Octagon

[Daniel Cohen @AnotherDanCohen]

Congrats @FIFAcom! A landmark deal further establishing @netflix as a live sports destination. 2027 can't come soon enough. Thank you for entrusting our team with @FIFAWWC media advisory. @Octagon @TheWilliamMao @JustinBeitler @TheOnlySamMarks
https://t.co/oB0DMrEeeE

[Sam Marks @TheOnlySamMarks]

USL Championship on CBS: 431k viewers
MLS Cup on FOX: 427k

While we can't say too much about MLS without @AppleTV numbers, this does show the amazing growth of the USL. Proud to be on the @Octagon team that worked with @USLChampionship on their @CBS deal

https://t.co/ui3BMHTOiu

[Sam Marks @TheOnlySamMarks]

With the #IronBowl moving to #ABC, this downward trend could change.

The #IronBowl used to carry #CBS’s Thanksgiving Saturday. On #ABC, it will now be bumped by a good lead in (#8 @Vol_Football v. @VandyFootball) and lead out (#3 @TexasFootball v. #20 @AggieFootball). (4/4)

[Sam Marks @TheOnlySamMarks]

As is tradition on Saturday during Thanksgiving weekend, @OhioStateFB will face @UMichFootball in #TheGame and @AuburnFootball will play @AlabamaFB in the #IronBowl. Here is a thread with some thoughts on the games from @Octagon's Media Rights Consulting team (1/4) 🧵

[Sam Marks @TheOnlySamMarks]

On the other hand, #IronBowl viewership was less affected by the rankings. However, viewership has been on a downward trend since 2017 and @AlabamaFTBL has not been ranked lower than 10th before an #IronBowl since 2012. But much they are still in contention for a #CFP spot. (3/4)

[Justin Beitler @JustinBeitler]

Saturday's @GeorgiaFootball / @AlabamaFTBL game was the 4th most watched on ABC in the CFP era. Uniquely, this was only the 2nd in the Top 10 to take place after Wk 1 and before Wk 12.

Look for realignment to mean bigger games throughout the season.

@Octagon

[Sam Marks @TheOnlySamMarks]

An @Octagon analysis: Will this afternoon's Olympic Opening Ceremony be the most-watched in the last 3 editions (or more) on #NBC? This will be the first time Americans will be able to watch the opening ceremony live past noon since the 2002 Winter Olympics in Salt Lake City

[Sam Marks @TheOnlySamMarks]

#euro2024 is expected to break viewership records in the USA. New 📺 partner #FOX has given UEFA 29 windows on its free-to-air channel, giving the Euros a distribution across FOX channels that is similar to the World Cup

[Justin Beitler @JustinBeitler]

Proud to support the #WCC in securing these two great additions. Well done Commissioner @StuJackson32 and the entire @WCCsports team

[Sam Marks @TheOnlySamMarks]

A quick look from @Octagon into the #PremierLeague's salary cap. If the #EPL adopts the proposed multiplier for the cap, most teams won't exceed the salary cap. This cap will curb excessive spending over a singular season, rather than curtailing player spending altogether