The Opinion

Boutique PR & marketing consultancy built for industries writing civilisation's next chapter. 🌎Trusted by innovators in 17+ countries.

[The Global Blockchain Congress @AgoraGBC]

We are proud to announce our Media Partners for the 2nd European Global Blockchain Congress:

•@Allconfsbot
•@CapitalBay_news
•@CoinEdition
•@weconquistapr
•@cryptodotnews
•@TheOpinionPR

Check the full list of our Media Partners on: https://t.co/ohSwng0ZMd

Join us at the 2nd European GBC and learn about the latest blockchain innovations.

Register here: https://t.co/nACdkRNES0

#blockchain #London

[The Opinion @TheOpinionPR]

In a world where governments are writing legislation for emerging technologies in real time, the companies that shape the public discourse shape the future of the industry. We put your voice in those conversations.

AI companies are navigating public trust and regulatory scrutiny. Blockchain and fintech projects are competing for institutional credibility and entering markets that are still forming their opinion.

At such moments, you may need a long-term partner who understands your business deeply enough to help you make the right strategic PR & marketing calls.

👇 What working with us looks like:

✦ We learn your technology, your mission and your competitive landscape inside out before we recommend anything

✦ We come to you with ideas and long-term strategy, not just execution

✦ You always know what we are doing and why

✦ We build reputation that compounds over time, not just campaign spikes

✦ We support full PR and marketing execution while you focus on what matters most.

https://t.co/SNsmL2ogAL

[The Opinion @TheOpinionPR]

Has anyone ever told you that life is a game? No one understands it better than #gamedevs. Even Elon Musk has spoken about how games like Diablo IV and The Battle of Polytopia sharpen strategic thinking and influence decision-making.

☝ But building a great game is only half the battle.

To put an indie title or AAA release in front of millions of players, you need a go-to-market strategy that builds engagement, retention and monetisation systems that help your studio become a sustainable business.

At The Opinion [C], we helped multiple game studios develop marketing strategies around player psychology, community architecture and revenue mechanics.

From engagement systems that increase player session time to campaigns that drive skin sales and in-game purchases, we help studios cut through the noise with the support of our network of streamers, gaming communities and media partners.

[The Opinion @TheOpinionPR]

Do you really think you know your customer or user? Who they are, where they usually have lunch, what their values are, where they hang out with friends, where they spend time online... and, most importantly, how they think?

The art of placing the right message in the right place at the right moment is a big piece of the marketing pie that drives real sales. We're talking about a precise, well-timed market presence that influences customers’ decisions.

If you think you already have marketing figured out, ask yourself whether you’re truly making the most of it and getting the best possible results for your business model.

[The Opinion @TheOpinionPR]

🗺️ Every market has its own language... not just linguistically, but culturally, psychologically and commercially.

What resonates deeply with an audience in the UAE may fall completely flat in Germany. What builds trust in the U.S. requires an entirely different approach in LATAM. The narrative that works in London needs to be recalibrated for Paris.

At The Opinion [C], we bring together decades of experience in international expansion, working with clients from 🇧🇪 Belgium, 🇫🇷 France, 🇨🇭 Switzerland, the 🇦🇪 UAE, 🇬🇧 the UK, 🇺🇸the USA, 🇨🇦 Canada, 🇩🇪 Germany, 🇪🇸 Spain, 🇺🇦 Ukraine and many other countries.

Our international team brings firsthand experience of the markets we operate in, as well as strong relationships with the media, thought leaders and communities that shape public opinion in those regions.

Whether you are:
✦ an early-stage startup entering your first international market
✦ an established brand expanding into new regions
✦ a VC fund seeking strategic PR and marketing support for your portfolio companies...

...we bring marketing expertise, cultural intelligence and global network to support your international expansion.

[The Opinion @TheOpinionPR]

In an era where revenue is often prioritised over values, we believe the future of humanity is built by the choices we make in business every day. At The Opinion [C], we are ambassadors of a business vision that prioritises the common good, inclusivity and the wellbeing of people in different regions and cultures.

With deep expertise in international markets and a PR network spanning 17 countries (in Europe, MENA, North America and Asia), we work with startups and companies that share the same vision and are ready to take it to the world.

We can help you:
✦ Enter new international markets with the right positioning and cultural intelligence

✦ Grow revenue and build more efficient monetisation strategies

✦ Strengthen your investor relations

✦ Elevate your communications through top-tier media, world-renowned podcasts and collaborations with leading thought leaders

✦ Build powerful personal brands for founders and executives

If you're looking for a partner who shares the same values, we would love to connect.

📩 [email protected]

[The Opinion @TheOpinionPR]

We are proud to continue our long-years partnership with @AgoraGBC as The Opinion [C] once again supports the upcoming Global Blockchain Congress (GBC) on September 3-4 in London.🇬🇧

Organised by @AgoraGBC, the GBC has established itself as one of the world's most exclusive investment-focused blockchain and digital asset events, bringing together top-tier investors, visionary founders and senior industry leaders in a highly curated, invitation-only setting.

GBC continues to create meaningful connections between pre-qualified Web3 projects and 100+ institutional investors, VCs, family offices, and hedge funds through:

▪️ curated one-on-one meetings
▪️ high-level networking sessions
▪️ private roundtables
▪️ strategic deal-making opportunities

We look forward to contributing once again to an event that consistently delivers real ROI and meaningful industry connections.

Interested in sponsorship or speaking opportunities? Get in touch with our team.

[The Opinion @TheOpinionPR]

☝️Google wasn't the first search engine. Coinbase wasn't the first crypto exchange. Stripe wasn't the first payments company. What they had and what their competitors didn't was a story so clearly told, so consistently executed and so deeply trusted that the market stopped looking elsewhere.

That wasn't luck, but a sophisticated narrative architecture and marketing engine built right.

From startup pitch decks to strategic positioning and PR for established brands, we help you shape the brand voice that makes you impossible to ignore.

https://t.co/SNsmL2nILd

[The Opinion @TheOpinionPR]

If you thought that efficient PR is about creating media buzz... ☝Wrong. It's about seeding ideas where they will grow organically, long before they are ready for mainstream validation.

And it takes a deep understanding of how human perception actually works. The way architects approach skyscrapers, we approach PR. Not from the outside in, but from the foundation up.

🔖 Before a single piece of content is created, before a single media contact is approached, we study the psychology of the audience we are trying to reach.

Their motivations, triggers and archetypes that bypass conscious filtering and speak directly to how they make decisions.

This is not conventional PR, but a science-backed narrative architecture.

[The Opinion @TheOpinionPR]

Most people think PR is about visibility. Others believe #PR is about relationships and distribution. Some say it's about narrative. In reality, none of these work in isolation.

Without strategy, visibility becomes noise. Without connections, your story never reaches the right audience. Without craft, even the strongest product gets buried in a forgettable narrative.

In high-stakes environments, the goal is not visibility alone, but influence. And to build it, you need to align all three elements (strategy, connections and craft) into a single system.

At The Opinion [C], this is the framework we use when working with companies across different markets.

[Dana Kachan @DanaKachan]

🪂 The first time I jumped with a parachute, my instructor told me mid-air, somewhere above cliffs, that something was wrong with the equipment. 😶 Well... you can imagine my reaction.

That was a sudden, visceral realisation that something critical is happening and you need to think fast otherwise... This is exactly what a reputational or business crisis feels like. No warning. Just the ground approaching, and you need to act fast.

The moment you start operating at scale you become visible. And visibility attracts attention. Not all of it is friendly. Here is what I consider a personal crisis survival kit for executives and founders:👇

✦ Backup ways to stay connected with clients, partners, and your team (in case your accounts are compromised)

✦ Strong security on all online accounts (both personal and business)

✦ A pre-defined crisis narrative framework (pre-approved communication templates, spokesperson defined, clear stance). In reality, the first version of the story that gets out becomes the most popular one. So you should be particularly careful with the first statement you publish in crisis.

✦ A single point of communication. One voice externally, no matter how many people are involved internally. Nothing kills credibility faster than conflicting statements.

✦ A clear order of crisis communication: know exactly who needs to hear from you first (investors, partners, users, media)

✦ Trusted cybersecurity partners who can act fast when needed

✦ An experienced PR advisor who can help you navigate reputation crises

And ONE PERSONAL RULE: don't overshare, anywhere (whether it a private chat with an AI model or small talk at the conference). Did I miss anything?

How do you protect yourself in 2026? Please share your recommendations in the comments below.

P.S. For those curious how I survived that situation with a parachute... Thank God, my instructor was joking about the equipment. But my emotions were so real. 🤣🤣🤣 I promised myself never ever to jump with a parachute again.

[The Opinion @TheOpinionPR]

Real influence doesn't start with news headlines. It starts locally. A carefully built local presence becomes the entry point to international credibility.

There is a pattern we have noticed in many companies trying to build international presence. They chase global attention before they have earned local credibility. They optimise for scale before they have built authority in any single market. And they wonder why the international recognition never quite arrives.

📌 Global attention doesn't come from being everywhere. It comes from meaning something somewhere first. A story validated in one ecosystem often unlocks investor attention in another. A product trusted by one community becomes relevant to entirely different audiences later.

At The Opinion, we help companies build credibility that travels because it is earned deliberately, in the right markets, with the right audiences, and communicated in the right narrative for each context.

[The Opinion @TheOpinionPR]

We've watched high-potential companies miss their chance to become industry leaders not because their technology failed, but because they didn't make the right strategic moves when the window of opportunity opened.

🪟 That window doesn't wait. The companies that understand this treat go-to-market strategy and PR not as a checkbox, but as their most critical growth lever.

From market entry and product launch campaigns to B2B lead generation, B2C conversion funnels and ongoing strategic advisory - we help AI, blockchain, fintech and deep tech companies enter their markets and become the reference point in their category.

[The Opinion @TheOpinionPR]

We are proud to announce that The Opinion [C] is an official media partner of the @EBlockchainCon, 🇪🇸 coming to Barcelona on September 16-17.

#EBC2026 is one of the most significant European blockchain and digital assets events. 6,000+ attendees. 300+ speakers from 90+ countries.

What normally takes months of cross-border relationship building happens here in 48 hours. The event unites institutions, capital providers, builders and infrastructure leaders shaping the future of the digital asset ecosystem.

🎟️ We are happy to share a special promo code, giving you 15% off tickets for this event. Use code EBC_OPINION_15 at checkout: https://t.co/OdaF7iNVMY

🔗 Learn more about the event: https://t.co/5ewAu2QV8U

See you in Barcelona!

[The Opinion @TheOpinionPR]

Heading to @signalweek? Meet our team there!

[The Opinion @TheOpinionPR]

Hype fades, but legacy can last for centuries. In a world obsessed with quick wins, it's easy to mistake noise for impact. We believe real PR isn't about chasing headlines. It's about building trust and reputation that stand the test of time.

Take the difference between 🍎Apple and 🫐BlackBerry. One didn't just generate buzz around products, it consistently shaped perception, culture and expectation. The other, despite early dominance, couldn't sustain that long-term narrative.

Innovation alone isn't enough, how your story evolves is what defines your staying power.

That's why we focus on:
- Meaningful storytelling over empty buzz
- Strategic positioning over short-term spikes
- Long-term influence over momentary attention

The brands that truly win aren't the loudest, they are the ones people remember and trust.

[The Opinion @TheOpinionPR]

You have built a track record. But have you built authority and influence? As a strategic partner, we help exceptional individuals lead the conversation at scale.

Our thought leadership and personal brand advisory is built for a specific type of person - the entrepreneur, investor, or executive with depth, real experience, and something meaningful to contribute. And who simply needs the right partner to help them express it in a way the world cannot ignore.

We listen. We observe. We identify what makes you different - your thinking, your experience and your vision. Then we build the strategic architecture that expresses that clearly and consistently across every platform and in every room that matters.

Our work includes:
✦ Personal PR strategy and media positioning
✦ Thought leadership architecture
✦ Speaking and media opportunities
✦ Reputation management
✦ Visual image and brand identity alignment
✦ Long-term strategic advisory

For founders, investors and executives who want to shape the conversation, not just participate in it.

[The Opinion @TheOpinionPR]

Today, executives should be particularly vigilant and prepared for sophisticated #scams involving #deepfake and #AI, like the one faced by our Founder and CEO Dana Kachan.

[Dana Kachan @DanaKachan]

Reputation of hundreds of VC firms & founders is at risk due to this scam operation involving #AI & #deepfake. First-hand experience. Investigation. Evidence.

What if your Head of PR was recording hundreds of video calls with your investors, customers and partners to use recordings in a scam operation? Not a theory. A real story I personally witnessed unfold last week.

I was approached by the former Head of PR of the big crypto company with 20,000+ LinkedIn connections in senior crypto and tech circles. I met her in person at the conference last year.

She reached out to me on Telegram and asked me if she could introduce her client, the CEO of a major investment firm, who is interested in our services. I agreed, she arranged the call and sent the link to something that looked like Microsoft Teams.

📌HOW THEY OPERATE

The introduction feels real because everything around it is real. The person approaching you, the reputable VC firm, the people on the call…

During the call, I saw the faces of the CEO of that VC firm, his partner and the woman who made the introduction. Real facial expressions, real people. Or, better to say, real video recordings of those two investors or super-flawless deepfakes.

I couldn't unmute my microphone, and they told me in the chat they couldn't hear me and asked me to fix the tech issue. The window popped up notifying me about webcam/audio incompatibility, and the code I need to run in ‘Terminal’ on my laptop to fix it.

She messaged me on TG asking what was happening. But her facial expression on the call told a different story. After years in business, you unintentionally learn to read people's faces.

That code was malware. A downloader script that runs in the background, using multiple redirects to avoid detection, created to access your personal data, passwords and crypto wallets.

📌POTENTIAL DAMAGE TO REPUTATION OF HUNDREDS OF VCs & FOUNDERS

Imagine hundreds of respected VCs, founders and speakers being reported as scammers by people who believed they were on a video call with them. The reputational damage to these people, whose faces and voices were recorded without their knowledge or were used in deepfakes, could be catastrophic. And beyond reputation, there could be hundreds (if not thousands) of potential victims whose crypto wallets were drained.

📌Bad actors like these disrupt the reputation of the entire blockchain industry.

I have multiple screenshots, code analysis and video recordings as evidence. I am considering reporting this to the relevant authorities.

What would you do in my situation? Please share this post to help protect others.

[The Opinion @TheOpinionPR]

Companies that own public perception own market share, capital and top talent. 🍎Apple didn't win because it made the best computers, it won because it made people feel something about technology.

Anthropic didn't become one of the most trusted names in AI safety by accident. It earned that position by consistently and courageously communicating its values.

✣ Companies that shape public perception gain MARKET SHARE because customers choose brands they understand, trust and believe in.

✣ They gain CAPITAL because investors back narratives as much as they do numbers. And they attract TOP TALENT because the best engineers, researchers and professionals want to work on things that feel meaningful.

Public perception isn't just an asset. It's the foundation of success and industry leadership.