Jason Suttie

Creator of BrandOps | Founder CharlieXray | Experienced Business and Brand Consultant | NED | CMO | Thinker 🧠 + Doer ⚙️ | Member @safaryclub 🦁

[Jason Suttie @ThePylot]

Had an idea.
Made a trailer.

Half tongue-in-cheek.
Half deadly serious.
100% me.

[Jason Suttie @ThePylot]

So here’s a shout out to anyone building anything.

It’s hard.

[Jason Suttie @ThePylot]

Building things is hard.
Building from scratch is hard.
Building a new discipline is particularly hard.

[Jason Suttie @ThePylot]

What actually matters next?
What am I overthinking?
What needs more stubbornness and what needs letting go?

[Jason Suttie @ThePylot]

@bazsaas I'd offer to test it but I don't get any impressions.

[Jason Suttie @ThePylot]

If BrandOps is about running the brand system with precision, then semiotics is how you see what that system is really saying.

Read on: https://t.co/WB74gnOITc

[Jason Suttie @ThePylot]

BrandOps: The Discipline Behind Brands That Don’t Drift
https://t.co/GtUKy4I7dz

[Jason Suttie @ThePylot]

AI Won’t Kill Your Brand. Drift Will.

And if you’re not careful, you’ll end up with a Frankenbrand.

BrandOps is how you stop it happening.

[Jason Suttie @ThePylot]

Been thinking a lot about how brand drift quietly screws with growth.

Messaging gets fuzzy, touchpoints don’t line up, and suddenly your CAC’s doing laps.

Wrote something about it — and why I’ve ended up circling this idea of BrandOps:
https://t.co/l4cmdz57wr

[Jason Suttie @ThePylot]

"As a founder who’s experienced both success and setbacks, it's a privilege to share what I've learnt with those just starting out. I’ve done this stuff, and I know stuff."

Sup, sums it up really.

https://t.co/oeTl7hPSxC

[Jason Suttie @ThePylot]

What does your business look like from the outside?

Not to you — to your buyers, partners, and future hires.

My Brand Signal Scan™ reviews how your company actually shows up across 50+ touchpoints.

The good, the leaky, and what to fix first.

Want one? DM me.

[Jason Suttie @ThePylot]

@BeardOnTheBlock I had a conversation about this with someone on the weekend. What do you drink instead that isn't sugary or boring? I love wine because of its character, but don't like drinking more than a glass because of the effects. What's a decent substitute?

[Jason Suttie @ThePylot]

Been mostly talking to a screen for the last few years #remotelife

Lately I've been meeting humans IRL - Cyber, tech, creatives, gov — all bouncing ideas.

Turns out: progress loves a bit of cross-pollination.

Go have a proper human conversations outside your bubble.

[Jason Suttie @ThePylot]

@mstafford Amazing light. Early morning or evening?

[Jason Suttie @ThePylot]

For anyone generating a lot of content in Adobe Express — how are you managing Projects, Folders, File Naming etc.?

[Jason Suttie @ThePylot]

Some businesses see branding as a ‘soft’ activity. In reality, Brand Equity drives customer retention, pricing power, and long-term value. Are you investing in it like you would in sales or operations?

[Jason Suttie @ThePylot]

@BeardOnTheBlock I'm sorry to hear that. 😂

[Jason Suttie @ThePylot]

@Safaryclub @samfriedman6_ @AlexShefrin @offchain Good to see solid brand management theory and strategy working its way into crypto.

Correct architecture is such an important piece of the brand puzzle.

[Jason Suttie @ThePylot]

@anaonchain @Flight3official I thought I clocked you in the background of someone's video.