Rubait Hasan

Founder & Product Builder | WordPress & SaaS
Building products, experimenting with ideas, and sharing what I learn along the way.

[Rubait Hasan @TheRubait]

4/ Is anyone here actually running server-side tracking on WordPress? What was the setup experience like?

[Rubait Hasan @TheRubait]

🧵 Browser tracking is broken in more ways than most people realize. It's not just iOS 14. Thread:

1/ Safari ITP deletes your cookies after 7 days. Customer visits in week 1, buys in week 2 — sale shows as "Direct." Your email and SEO get zero credit.

[Rubait Hasan @TheRubait]

3/ The fix: server-side tracking — events sent from YOUR server to ad platforms, bypassing browser restrictions. Most WordPress sites don't have it.

[Rubait Hasan @TheRubait]

2/ Firefox blocks third-party tracking by default. GA4 samples data at scale. Cookie banners create partial blind spots. Layer these together and you're missing a lot.

[Rubait Hasan @TheRubait]

4/ Has anyone noticed Meta data looking off since 2021? Drop a reply — trying to understand how widespread this actually is.

[Rubait Hasan @TheRubait]

🧵 If you run WooCommerce + Meta Ads, your conversion data is probably 30-40% wrong. Here's why and why it's costing you money.

[Rubait Hasan @TheRubait]

3/ The loop this creates: Facebook sees bad ROAS → stops showing your ad → you pause it thinking it doesn't convert → 4 in 10 real buyers were never tracked.

[Rubait Hasan @TheRubait]

2/ Then ad blockers took another 40%. Your Pixel might be reporting only 60% of real conversions. And you'd never know from looking at the numbers.

[Rubait Hasan @TheRubait]

1/ When Apple released iOS 14, it killed Meta Pixel tracking for every iPhone user who chose "Ask App Not to Track." That's a big chunk of your buyers — invisible to Facebook.

[Rubait Hasan @TheRubait]

🚀 Ads aren’t bad.
But ads without a plan + content funnel = no ROI.
So:
Plan → Build → THEN run ads.
That’s how you spend less & earn more.
👉 Follow @TheRubait for more practical business growth tips!

[Rubait Hasan @TheRubait]

⚠️ The #1 mistake small businesses make?
They waste $$$ on ads with ZERO results.
But here’s the truth 👇
Marketing doesn’t start with a website. It starts with a PLAN.
Let me break it down step by step 🧵

[Rubait Hasan @TheRubait]

Yes, groundwork takes time.
But if you skip it, you’ll pay in wasted $$$ later.
👉 Practical steps:
– Define 6-month goals
– Build audience profile
– Craft 3 taglines
– Create organic trust content
– Run test ads → then scale

[Rubait Hasan @TheRubait]

Most businesses jump straight into:
– Running ads
– Designing logos
– Building a website
But without a foundation, these are just surface-level.
Like building a house with no base → it won’t stand.