Scoville Lab

Brand Growth and Marketing

[Scoville Lab @TheScovilleLab]

The Gucci formula:

Study what the wealthy want before you sell to them.
Turn scarcity into signature.
Let the right people carry your product.

An elevator boy built a brand worth over $20 billion.

Follow @TheScovilleLab for more.

[Scoville Lab @TheScovilleLab]

A poor boy got a job operating elevators at London's Savoy Hotel.

He watched. Studied. Took notes on every bag rich guests carried.

That elevator boy built the world's most recognised fashion brand.

This is the Gucci story. 👜

#BrandGrowth
#Gucci

[Scoville Lab @TheScovilleLab]

Then came the chaos.

Family feuds. Court battles.
A grandson murdered by his ex-wife. 1995.

The family lost control.

Tom Ford took over as creative director.

Rebuilt Gucci from zero.
Made it the hottest brand in fashion again.

[Scoville Lab @TheScovilleLab]

The Starbucks formula:

Sell the experience, not just the product.
Make your store a place people stay.
Treat staff well and customers feel it.

Beans in a fish market.

Now 36,000 locations. 80 countries.

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[Scoville Lab @TheScovilleLab]

3 friends opened a coffee bean shop in a fish market.

No drinks. No cafe. Just beans.

A stranger walked in, stole the idea, and built 36,000 cafes across 80 countries.

This is the Starbucks story. ☕

#Starbucks
#Coffee

[Scoville Lab @TheScovilleLab]

In 1987, the founders sold Starbucks.

Schultz bought it for $3.8 million.

11 stores to 36,000 in 35 years.

His secret: healthcare for part-time staff.

Happy teams made better coffee.
Better coffee brought people back.

[Scoville Lab @TheScovilleLab]

The Rolex formula:

Bet on ideas others laugh at.
Let the product prove itself in public.
Build to last, not to sell.

An orphan with nothing built a brand
people pay fortunes to own.

$12 billion today.

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[Scoville Lab @TheScovilleLab]

Both parents dead by age 12.

Orphaned. Penniless. Sent to boarding school.

That boy grew up to build the most coveted watch brand on earth.

His name was Hans Wilsdorf.

This is the Rolex story. ⌚

#Rolex
#wristwatch
#BrandStrategy

[Scoville Lab @TheScovilleLab]

His wife died in 1944. No children. No heir.

He gave the company to a charity foundation.

Rolex has no shareholders.
Every profit funds education and welfare in Geneva.

Nobody can ever buy it.

He made sure before he died.

[Scoville Lab @TheScovilleLab]

The Amazon formula:

Stubborn on vision. Flexible on details.
Build for customers, not the quarter.
When everyone says quit, build something bigger.

Door-desk. Parents' savings.

Now $2 trillion.

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[Scoville Lab @TheScovilleLab]

He quit a Wall Street job. Drove across America. Built a company in a garage.

His wife drove. He typed the business plan on a laptop in the passenger seat.

That garage became a $2 trillion empire.

This is the Amazon story. 👩🏻‍💻

#Amazon
#aws
#BrandGrowth

[Scoville Lab @TheScovilleLab]

2000. Dot-com bubble burst.

Amazon's stock dropped 90%.
Everyone said it was finished.

Bezos didn't cut. He built.

Launched Prime. Then AWS.

AWS now earns more profit than all Amazon retail combined.

Nobody saw that coming.