The Search Guru

A distributed model, boutique digital marketing agency founded and led by Leslie Carruthers (Top 50 Content Marketing Influencers). A team committed to growth.

[The Search Guru @TheSearchGuru]

#1 Obstacle of #B2B #ContentMarketers - Working with #limitedresources.
🙌 So we're sharing the "3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources" in our latest #Ebook📗: https://t.co/GczvSn89P7

[The Search Guru @TheSearchGuru]

@T_gscms Had a great time on this one. The balance between AI and human insight is where things really start to work.

[The Search Guru @TheSearchGuru]

@T_gscms Thanks for sharing this. When teams solve one constraint at a time, they start to see real improvements in how marketing performs.

I think listeners will get a lot of value from the examples we discussed.

[The Search Guru @TheSearchGuru]

@T_gscms Thanks for sharing this!

I really enjoyed talking about how teams decide what stays human and what AI should handle.

[The Search Guru @TheSearchGuru]

@T_gscms Thanks again for having me on the show! One thing we touched on that I think is important: AI is powerful, but the deeply human work still matters most: deciding what problems to solve, aligning teams, and protecting the brand.

[The Search Guru @TheSearchGuru]

Happy Holidays! 🎄

What’s your #1 goal for next year?

Mine: Help more marketing teams breathe by fixing broken funnels, freeing bandwidth, and getting wins that matter.

Your turn 👇

#B2BMarketing #MarketingGoals #WorkLifeBalance

[The Search Guru @TheSearchGuru]

AI is an ally, not a replacement for expertise. The key to B2B SEO success? Pair AI + E-E-A-T. It builds trust, improves rankings, and drives conversions. Let’s talk strategy: 🔍 https://t.co/iUG33KraRo 
#b2bseo #aiinmarketing

[The Search Guru @TheSearchGuru]

“That’s badass. You’ve got freedom.”

Said to me by a stranger. At a bar. Inside a Belk.

His version? Still in progress.

Mine? Remote life. Room to breathe.

For my clients? A funnel that works. A team that’s not drowning.

What’s yours?

#DigitalMarketing #WorkLifeBalance

[The Search Guru @TheSearchGuru]

AI in marketing? Don’t chase trends, chase impact.
On the Marketing Heroes [Unfiltered] podcast, @nitinmathur shares a better way:
✅ Start small
✅ Experiment
✅ Scale when value is clear

Episode here:
Apple: https://t.co/7Zm0CASnMj
Spotify: https://t.co/PoMCTRz3OZ

#AI

[The Search Guru @TheSearchGuru]

What’s your biggest marketing challenge?
27 CMOs shared theirs on the Marketing Heroes [Unfiltered] podcast:

Proving ROI
Not enough time/budget
Keeping up with AI
Generating leads
Which one hits hardest? Let’s fix it.👇

🔗 https://t.co/iUG33KqD1Q 
#b2bmarketing

[The Search Guru @TheSearchGuru]

SEO is no longer just keywords, it’s the full digital experience. 🚀
From content & UX to conversions, it all impacts rankings. Let’s use AI to optimize your strategy.
🔍 Book a free work session: https://t.co/iUG33KraRo
#b2b #seo

[The Search Guru @TheSearchGuru]

Still treating AI like an intern?

Think bigger. Think team.

We built a strategy-trained GPT with AI roles for content, ops, planning & more all speaking your brand voice.

🚀 See the TSG AI Team:
https://t.co/VAxV8fXIHr

#B2BMarketing #AIinMarketin

[The Search Guru @TheSearchGuru]

Leaders: stepping back isn’t indulgent. It’s strategy.

The best ideas show up after the pause, not during the grind.

If your marketing feels stuck, maybe you don’t need to push harder. You need space to think.

Let’s find it: https://t.co/iUG33KraRo

[The Search Guru @TheSearchGuru]

Are your vendor partners stuck on their ideas or focused on your success? 🤔

You need a flexible, collaborative partner who listens & help you win. Let’s solve your challenges together.
Free work session: https://t.co/iUG33KqD1Q

#b2b #DigitalMarketing

[The Search Guru @TheSearchGuru]

Still experimenting with AI prompts?

Your competitors aren’t.

They’re scaling with strategy-trained GPTs that write fast, on-brand, and convert.

Ready to stop guessing?

👇 Let’s build yours:
https://t.co/iUG33KqD1Q

#AIforMarketing #B2BMarketing #MarketingOps

[The Search Guru @TheSearchGuru]

Last year in the Azores, I felt guilty. Because when you’re a leader, stepping away can feel like neglect.
The best ideas show up after the pause, not during the grind.

If your marketing feels stuck, maybe you don’t need to push harder. You need space to think.

[The Search Guru @TheSearchGuru]

Ad costs out of control? Don’t spend more—spend smarter.

We helped a B2B team cut CPL from $225 to under $100 by:

✅ Fixing broken analytics
✅ Rebuilding campaigns
✅ Targeting what works

Need a fresh look?
https://t.co/iUG33KqD1Q

#GoogleAds #CRO #B2BMarketing

[The Search Guru @TheSearchGuru]

In B2B, burnout kills ROI.

A quick reminder: rest isn’t a luxury. It’s a strategy.

🧠 Clearer focus
⚡ Faster decisions
💡 Smarter ideas

Need help simplifying the work?
Let’s talk → https://t.co/iUG33KraRo

#B2BMarketing #WorkSmart

[The Search Guru @TheSearchGuru]

Want better AI outputs? Build a prompt library.

🎯 Track what works
🗂️ Organize your prompts
📈 Train your team

Hear how @MikeVannoy's team did it:

Apple: https://t.co/Gj0FHoSw7x
Spotify: https://t.co/4sQorxbkZg

Let’s talk: https://t.co/iUG33KqD1Q

#AIPlaybook

[The Search Guru @TheSearchGuru]

🍨 Ice cream melts. So does your budget when you drive traffic to pages that don’t convert.

✅ Audit competitors
✅ Fix conversions
✅ THEN drive traffic

We’ll show you how (with AI).

Book your free work session:
https://t.co/iUG33KqD1Q

#B2BMarketing

[The Search Guru @TheSearchGuru]

Using AI to write, but if it sounds like every other AI post?It’s doing more harm than good.

✅ Use it for scale
✅ Edit for tone

Train it to sound like you.
Hear more from @Hunter Hoffmann:
Apple: https://t.co/Tzp1Yi6UaF
Spotify: https://t.co/x6RZYTtn7N

#AIContent #B2B