Shawn Sheppard

[Shawn Sheppard @TheShawnShep]

Your ads Suck.. or is it your offer?

[Shawn Sheppard @TheShawnShep]

8TB SanDisk Extreme Portable SSD Giveaway https://t.co/UAf3R6jJM3

[Shawn Sheppard @TheShawnShep]

Will Meta Ads Run on Instagram Without an Instagram Account Connected?

[Shawn Sheppard @TheShawnShep]

Maximizing Ad Performance: Best Practices for Advantage Plus Advertising

[Shawn Sheppard @TheShawnShep]

🚨 148 add-to carts, 25 checkouts, but only 4 purchases?
I see this ALL. THE. TIME.

[Shawn Sheppard @TheShawnShep]

🚫 STOP! Are you sabotaging your Facebook ad success?

Just heard from a marketer who doubled their budget and watched their sales vanish. Sound familiar?
Here's the counterintuitive truth about scaling Facebook ads:
Slow and steady wins the race. 🐢💰

[Shawn Sheppard @TheShawnShep]

If your service-based business isn’t showing up on Google Maps, it’s likely because you have no physical location.

Optimize your Google My Business profile instead! Define your service area, keep your info updated, and encourage reviews to boost visibility.

[Shawn Sheppard @TheShawnShep]

🚀 Turned on my Advantage Plus campaign and noticed a boost in other campaigns! 📈

Why?
1️⃣ Facebook pushes Advantage Plus, skewing data.
2️⃣ It relies heavily on retargeting, affecting attribution.

Key takeaway: Don’t shut off other campaigns; they all work together! 💡

[Shawn Sheppard @TheShawnShep]

Do Advantage+ campaigns work?

Yes, but they need data! Start with traffic, awareness, and engagement campaigns to feed the algorithm.

Be patient—results take time. #DigitalMarketing #FacebookAds #AdvantagePlus #MarketingStrategy

[Shawn Sheppard @TheShawnShep]

How many campaigns should you run?
Focus on your objectives:
Want leads? Run a lead campaign.
Need awareness? Run an awareness campaign.
Aim for purchases? Run a conversions campaign.
Let your goals dictate your campaigns for better results. What are your campaign goals?

[Shawn Sheppard @TheShawnShep]

Managing social media can be tough!
My favorite is Metricool, offering free and paid versions.
The free one is packed with features I need to manage content effectively. What tools have transformed your strategy?

[Shawn Sheppard @TheShawnShep]

Starting a salon? Try a clever negative hook:
Three reasons you shouldn’t come to our salon:
1) Too professional
2) Always satisfied
3) Too relaxing.

[Shawn Sheppard @TheShawnShep]

Choosing between lead ads & traffic ads for your painting biz?

 1. Google Call Ads for quick leads.
 2. Facebook awareness campaigns for engagement.
 3. Google retargeting ads.
 4. Test multiple versions for best results.

[Shawn Sheppard @TheShawnShep]

Unlock Your Creative Potential: Recognizing Signs of Fatigue in Targeted Advertising Campaigns:

Have a marketing question? Drop it in the comments below 👇

[Shawn Sheppard @TheShawnShep]

Struggling to generate leads with Meta? Don't give up just yet! Experiment with lead ads, mix up your creatives, and showcase your unique value to stand out from the competition. Keep trying until you find what works for your business! 💪

Have a marketing question?

[Shawn Sheppard @TheShawnShep]

Drop Shipping Debunked: The Untold Truth Behind the Hype https://t.co/iq7nSrN2PW via @YouTube

[Shawn Sheppard @TheShawnShep]

SEO Update: Forget keyword stuffing, it’s all about USER EXPERIENCE now!

Google’s new focus means engaging content wins the SEO game. Time to rethink our strategies and put our audiences first. 📈✨ #SEO #DigitalMarketing #UserExperience #GoogleUpdate #ContentIsKing #Engagement

[Shawn Sheppard @TheShawnShep]

"Master digital visibility with two tricks:

🎯 Use long-tail keywords for targeted reach & filter out the noise with negative keywords.

🚫 It's about being smart, not wide.

Ready to fine-tune your approach? #DigitalMarketing #SEO #SuccessTips"

[Shawn Sheppard @TheShawnShep]

🔍 Unlocked a game-changer in smart campaigns:

Exclusion Lists! 🚫

Transform how your campaigns target & convert by knowing what NOT to show. Dive into the strategy that’s reshaping digital ads. 🎯

#DigitalMarketing #SmartCampaigns #SEO #ConversionOptimization