Jake Hulsh | Bob Knakal RE Advisors

Real estate development advisor at #BKREA, working alongside @BobKnakal | Sharing insights on #NYC #InvestmentSales and land deals.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

Contract’s out for my first listing. A lot can happen between now and closing—so no champagne yet. I’ve heard horror stories about this stage, so I’m just hoping for the best. #InvestmentSales #NYC #RealEstate #CRE #Closing

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

If you’ve ever thought: “There’s no way this will work” — hit send anyway.

3 weeks ago, I cold-emailed a co-op board that owns a 150,000 BSF development site. Today, the head of the board called: “Your email was perfect timing. We’re evaluating brokers.”

BKREA is in the mix because I took the shot. 📩🚀

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

Learn through osmosis.

Don’t expect much face time or 1:1s with the CEO.

Start closing deals.

When you produce, they’ll notice.

That’s how you earn attention.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

I called a prospect about a month ago and introduced myself as “Jake from Bob Knakal’s office.” He responded, “Do you mean Jake from StateFarm?”

I ran with it. Every time I called after that, I’d say, “Hey Jim, it’s Jake from StateFarm.” It always broke the ice. Now he’s coming into the office on Tuesday to evaluate his development site.

A little humor goes a long way. Never take yourself too seriously.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

I got a voicemail from an unknown number on May 7th. I thought it was spam and didn’t bother checking it until this Wednesday.

When I finally did, I realized it was a group I’ve been prospecting—interested in receiving a BOV for three development sites they own, totaling $92 million. I called them back, and after a thirty-minute conversation, they’re now scheduled to meet at my office next week to review the BOV.

Moral of the story: Always check your voicemails—even the ones from unknown numbers. #InvestmentSales #Brokerage #RealEstate #CRE

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

@realEstateTrent Aren’t most jobs just sales with a fancier title? I saw a subway ad of an injury attorney in a Superman costume on my way home from work.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

I was explaining my job to a group at a bar when a broker pulled me aside: “Why’d you describe it like it’s a simple job?”

Simple doesn’t mean easy.

My job is simple:
— Make the calls
— Build relationships
— Earn credibility through market knowledge

Simple, not easy.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

Never burn bridges...
When I applied for my current role at Bob Knakal’s new firm, our COO contacted the co-founder of the first startup I worked at. I didn’t leave on great terms with one founder—but I stayed close with the other. His recommendation likely helped me land this incredible opportunity.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

Every SDR & Account Executive should spend 4–5 months as an Account Manager. Knowing what happens after the deal closes helps you sell smarter and serve better. #sales #AccountExecutive #techsales

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

One of my biggest pet peeves: You tell someone you’re a broker and the first thing they say is, “Oh, eat what you kill.”

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

@realEstateTrent Bob always says: if a property owner talks to you for 20 minutes the first time you call, they’re doing the same with every other broker. The best prospect? The one who hangs up on you.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

@realEstateTrent When speaking with a long-time owner, the question shouldn’t be ‘Are you looking to sell?’ — it should be ‘Are you aware of what your property is worth today given [insert recent regulatory changes]?’ The right question opens the door to real conversation.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

Big pitch this week for a 120,000 BSF Development site which will likely trade at $450/BSF! #InvestmentSales #RealEstate

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

If you don’t provide feedback on deals that I send you then I’m not gonna give you a first look. Groups that provide extensive feedback get access to my deals at least a week in advance.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

@RErookieGuy I make sure I’m prospecting from 9 to 12 and from 12 to 2, I am focused on my existing deals and from 2 to 5 I am following up with every group I’ve engaged with, but don’t you have an exclusive with.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

In terms of prospecting, I plan my week on Sunday. That way I’m not scrambling to figure out who to call on Monday or Tuesday. I send out an email sequence with two touch points on Monday and Wednesday. I look at who open my emails most frequently or forwarded them along using an email tracker. Call everyone who opened my email more than five times.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

If I had the money, I would buy up all of the Inclusionary Housing Certificates on the market. #CityofYes made these air rights incredible valuable by introducing the Universal Affordability Preference. #UAP #RealEstateDevelopment #NYC #AirRights

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

Check out this article which breaks this all down: https://t.co/netPpHsJoW #RealEstate #RealEstateDevelopment #InvestmentSales #SliverGuy #UpperEastSide #NYC #NewYorkCity #Crime #Transportation #education

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

🛍️Retail: The UES saw the greatest decrease in retail vacancy among all neighborhoods south of 96th Street from Q3 2023 to Q3 2024, with a drop of 4.3%.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

🚎Transportation: The Second Avenue Subway and the M15 SBS transformed transit accessibility in the neighborhood, making it far more convenient for residents and attracting a wave of new development.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

🚑Safety: The UES has seen a dramatic decrease in crime over the past few decades. Between 1990 and 2022, crime across all categories dropped by 82.2%.

[Jake Hulsh | Bob Knakal RE Advisors @TheSliverGuy]

The Upper East Side is nearly unrecognizable these days. Why is there so much demand for condo inventory up there? Here's why: 👇👇👇