Tre Walker

I write cool shit and empower you to tell your story

[Tre Walker @TheTreWalker]

We need you and your ideas.

Share them.

[Tre Walker @TheTreWalker]

Prime didn’t become a moat because of press releases. It became a moat because 200M+ people voluntarily showed up.

Amazon didn’t buy a seat at Netflix’s table. They built a table so valuable that critics, subscribers, and Emmy voters pulled up chairs—and brought friends.

[Tre Walker @TheTreWalker]

The $250M Lesson: Why Amazon Killed PR

In 2013, Amazon made a decision that looked insane to traditional marketers.

Instead of spending $250M on PR campaigns, Super Bowl ads, or influencer deals to promote Prime…

🧵They became a media company 🧵

[Tre Walker @TheTreWalker]

Renting attention dies the moment you stop paying. Owning attention compounds forever.

Traditional PR & ads = Paying for temporary access to someone else’s audience.
Original content = Building an asset that attracts your audience and keeps them coming back.

[Tre Walker @TheTreWalker]

@Rob_McCracken @blakestonks He said six, but showed a chart for 3 that has the same data that you have here.

[Tre Walker @TheTreWalker]

https://t.co/ZViwexOdv6

[Tre Walker @TheTreWalker]

Trump sanctioned Russia's biggest oil producers this week. Oil jumped 5%.

US refiners usually profit from supply disruption.

Do research into the following:
$PBF: 10% short, margins expanding
$PARR: P/E 7, 268% EPS growth, regional monopoly

[Tre Walker @TheTreWalker]

My mentor relationships became partnerships instead of one-way knowledge transfers.

What value could you offer to someone you'd like to learn from?

[Tre Walker @TheTreWalker]

Most people think mentorship means a senior person giving advice to a junior person.

That's limiting for everyone involved.

Here's the truth:
The best mentorship relationships are mutual learning partnerships.

[Tre Walker @TheTreWalker]

🌩️Come prepared with thoughtful questions, not just "pick your brain"
🌩️Share what you're learning with others (pay it forward)

I used to think I had nothing to offer senior leaders.

Now I realize my fresh perspective and digital native skills are valuable to them.

The shift?

[Tre Walker @TheTreWalker]

I used to shake before team meetings.

Now I speak to audiences of 500+.

The difference?

I stopped trying to be perfect and started trying to be helpful.

What's your biggest fear about public speaking?

[Tre Walker @TheTreWalker]

Most people think public speaking anxiety means you're not cut out for leadership.

That's completely wrong.

Here's the truth:
The best speakers I know were once terrified of public speaking.

Anxiety actually signals that you care deeply about your message and your audience.

[Tre Walker @TheTreWalker]

What actually works:
💡Start with conversations, not presentations
💡Record yourself daily for 2 minutes (builds comfort with your own voice)
💡Focus on serving your audience, not impressing them
💡Practice power poses for 2 minutes before speaking (changes your physiology)

[Tre Walker @TheTreWalker]

Now I try o address them within 48 hours.

Leading to stronger relationships and faster problem-solving.

What difficult conversation are you avoiding right now?

[Tre Walker @TheTreWalker]

Most people think avoiding difficult conversations protects relationships.
That's backwards.

Here's the truth:
Avoiding difficult conversations is what destroys relationships.

The tension builds, resentment grows, and problems compound until they explode.

What actually works:

[Tre Walker @TheTreWalker]

🔆Use the "SBI" model: Situation, Behavior, Impact
🔆Start with curiosity, not accusations ("Help me understand...")
🔆Focus on specific behaviors, not character judgments
🔆End with agreement on next steps, not just venting

I used to let issues fester for months.

[Tre Walker @TheTreWalker]

The biggest breakthrough?
Realizing that feedback is data, not judgment.

It's a tool to grow, not an attack on who I am.

How do you handle difficult feedback?

[Tre Walker @TheTreWalker]

I used to dread feedback. I thought it meant I was doing something wrong.

I used to take every criticism personally and got defensive.

However, the limit to your growth is the rate at which you can receive honest feedback

[Tre Walker @TheTreWalker]

Third, I thanked people immediately.
▶️ Even when it stung, I said, "Thank you for caring enough to tell me."

And fourth, I created an action plan within 24 hours.
▶️ Every piece of feedback turned into clear next steps.