How Sales Engineers support innovation in Presales and build customer trust
In Presales, Sales Engineers help organisations understand where innovation fits, which customers are ready, and what conditions are needed.
Not every stakeholder moves at the same speed. Strong Presales means supporting those who need clarity, while building trust with the innovators who are ready to move forward.
When do you recognise you've entered the Presales rabbit hole?
A. You think it’s Research.
B. It’s just natural.
C. Then you’re already in the rabbit hole.
How do we get out now?
#PioneeringPresales#RabbitHole#presales
You will have NO IMPACT on revenue in 2026 if...
As a big corporation, you invest money in Presales with the expectation that they will bring a “big fish” into your company.
The old habit of Presales is bringing the demo too early at this stage.
It is like waiting for the fish to bite without understanding the water first.
The result? Zero deals.
As I work with organisations, I have found that they do not even realise this.
Only 5% of Presales professionals notice that they need to learn a new habit:
Let discovery lead the conversation. Do not demo yet.
Just one tip you may need to hear to reach your expected revenue in 2026.
A 5% increase in customer retention can increase profits by 25% to 95%.
You want your organisation to get more value from over $2M invested in its Presales team every year.
Comment “GUIDE” and I will share the details with you.