Wayne Pollock ⚖️ ⌨️ 📣

I 🗣 about #legalmarketing & thought leadership | Founded thought leadership #ghostwriting firm for Big Law partners | Ex-@dechertllp @georgetownlaw @NewhouseSU

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Your thought leadership will be even more effective on these two fronts if you avoid making the above four mistakes when creating it.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

'Tis the season for . . . articles, videos, and podcast episodes about our 2025 predictions! 🎅

But when you produce thought leadership around your 2025 predictions, avoid making these four common mistakes:

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[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Producing thought leadership regarding your 2025 predictions is a fun—and effective—way to produce thought leadership that will resonate with your target audiences and position you favorably in their eyes.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

5. Thought leadership positions you as a human being with similar hobbies and interests as your clients.

Thought leadership is a Swiss Army Knife.

"Real-time positioning tool" is yet another tool you can add to the collection.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Sorry, but your online bio and your LinkedIn profile aren't the most accurate tools for positioning you and your personal brand.

Your thought leadership is.

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[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

3. Thought leadership positions you in connection with how you approach your clients' problems.

4. Thought leadership positions you in connection with your views of the world that sync with your clients' views, such as calling out overzealous regulators and prosecutors.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Truth in advertising: If she is a psychic, shouldn't she know there was a customer waiting for her to return? 🤔

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

You'll be helping more people than you know.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Your failure to regularly produce thought leadership is an obnoxiously selfish act.

Hear me out.

Society benefits when intelligent people, specifically attorneys, produce thought leadership and put it out into the world.

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[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Get off the sidelines. Get into the game.

Do your part to make society better by regularly producing thought leadership content that thrusts your knowledge, wisdom, and insights into the world.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Respect your audience when you create thought leadership content.

They'll thank you for it by becoming loyal consumers of your content—and also, perhaps, clients, referral sources, and even friends and colleagues.

[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

If you want to build a following through your thought leadership, you've got to R-E-S-P-E-C-T the people consuming your content.

If not, they won't come back.

Here are five ways you're disrespecting your audience:

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[Wayne Pollock ⚖️ ⌨️ 📣 @TheWaynePollock]

Building an audience through your thought leadership content isn't just about sharing the knowledge, wisdom, and insights you have.

It’s about presenting these things in a way that’s relevant, valuable, and compelling to your audience.