Karen Young

The Young Group, is a global marketing & product development company servicing clients in beauty, health & wellness, including indie & corporate beauty brands.

[Karen Young @TheYoungGroupNY]

This month we're talking about NUXE and some of our favorite products.
No. 1: The hero product and best seller. Huile Prodigeuse® is a collection of botanical oils, a quick silky dry-down, an intoxicating (fairly powerful fragrance), suitable for face, body and hair.

[Karen Young @TheYoungGroupNY]

No. 6: As AI becomes more widespread, human expertise is gaining renewed value. Craftsmanship, the transmission of know-how & artisanal skills is now a powerful marker of differentiation. 54% of Gen Z would prefer AI not to be involved in creative work.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 5: Online beauty sales growth is +18% vs +3% in-store growth (NIQ). This trend will continue, as bricks and mortar struggle to attract consumers back into stores. Amazon has been a life changer!

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 5: Online beauty sales growth is +18% vs +3% in-store growth (NIQ). This trend will continue, as bricks and mortar struggle to attract consumers back into stores. Amazon has been a life changer!

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 3: Beauty is becoming a sanctuary. It no longer exists solely to enhance appearance or correct imperfections. It is increasingly expected to restore emotional balance.

#beautymarketing

[Karen Young @TheYoungGroupNY]

o. 2: Health clubs now offer an extensive menu of treatments... hyperbaric oxygen, red light, compression therapy, craniosacral work, sound therapy, shamanic soul retrieval and breath work.

#beautymarketing

[Karen Young @TheYoungGroupNY]

This month we're Following Beauty’s New Directions!

No.1: Consumers are no longer seeking promises of rejuvenation.

They are looking for solutions that extend their energy, mobility & quality of life.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 6: Orly pH Perfector Nail Tin. This treatment adapts to nail’s chemistry to reveal a “custom” blush tint that enhances natural nails, and we all know natural nails are the trend now! Remove it, & nails stay naturally radiant & lightly tinted—no polish needed.

[Karen Young @TheYoungGroupNY]

No. 5: Orabella Eternal Roots Parfum

A moisturizing, bi-phase formula that magically combines moisturization with intense fragrance. Exquisite skin feel. Long lasting fragrance. Alcohol free. From Bella Hadid!

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 4 Fragonard Pochettes Parfumées:
A beautiful collection of 20 sealed, scented sachets in a variety of Fragonard scents. Large enough to use on several parts of the body. A long lasting fragrance, great for travel. Then slip the used sachet into the suitcase.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 3: Ondari Hand Wash Tablets and Face Wash Tablets!
Concentrated face and hand washes, compressed into a tablet.
Add water and it becomes everything you need. No bottles, no bulk.

Just a routine that goes wherever you do.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 2: Bonjout Beauty Le Balm Skin Savior Solid Serum

A pharmaceutical-grade skin salve crafted to nourish, regenerate & repair the skin barrier. Infused with 68 concentrated actives carefully selected by a French pharmacist. Suitable for face, lips and eyes.

One stop shopping.

[Karen Young @TheYoungGroupNY]

This month we're talking about Product Innovation Discoveries!

No. 1: Third Shift Rinse Free Shampoo Cap
Clean & refresh hair in less than 5 minutes. The Shampoo Cap is infused with cleansing ingredients that remove oil & build up. Just wear, massage and go.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 6: S. Lab
Every step we take brings us closer to a world where our oceans are cleaner, our landfills are smaller, and our planet is healthier.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 5: Shellworks.
Whether it's a month, a year or a decade, VIVOMER behaves like plastic for as long as it’s needed. Once it’s done, microorganisms in the soil see it as food and break it down.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 4: Emmetex
Through carefully selected materials and rigorous processes, the company creates solutions that respect the environment while elevating brand identity.

#beautymarketing

[Karen Young @TheYoungGroupNY]

No. 3 Atil: Packaging should stop being part of pollution. 3D printed molds allow for a variety of packaging shapes in plant-based materials.

#beautymarketing #sustaibility

[Karen Young @TheYoungGroupNY]

No. 2: Circulegg! Targeting a sustainable circular economy that benefits from industrial by-products, this company recovers egg shells and transforms them into high value-added materials.

#beautymarketing

[Karen Young @TheYoungGroupNY]

This month we're talking about: Will Plastic Ever Be Replaced? No. 1: Planet of the Grapes! The studio develops biomaterials for fashion, accessories, interiors and packaging. All this comes from what’s left of the grapes after wine making.

[Karen Young @TheYoungGroupNY]

No. 6: Get ready for a New Sunscreen!
No more shopping trips to Europe and Asia required. We’ll have our own! The first new UVA/UVB sun filter in over 25 years!

#beautymarketing