The Brand Blog

Showcasing branding best practice and sharing insight to help brands with purpose grow so that they can address some of the biggest challenges we face today.

[The Brand Blog @The_Brand_Blog]

@RebeccaKCooney @EmilyPBurt https://t.co/MBKTuFTyER

[Tearfund Action @TearfundAct]

Tonight we joined with @cafod @christian_aid @WorldVisionUK & @sciaf to send this clear message to Prime Minister @BorisJohnson from faith communities: ‘Give us faith you will lead at #COP26!’ #Faiths4Climate #ClimateJustice

[The Brand Blog @The_Brand_Blog]

We love this quote from Ritson: “I’m fascinated with how accidents make brands. There’s a random factor in almost every brand I’ve worked for that has been so important to its ultimate success. Let that happen.”

https://t.co/VslL8T6yB7

#MarketingStrategy #MarketingTips

[The Brand Blog @The_Brand_Blog]

Love @AbelandCole new campaign by @_heartsandminds. Beautifully done❤️🌍

https://t.co/zjMuc05bmv

#Sustainability #organic

[The Brand Blog @The_Brand_Blog]

@nfpSynergy Chloe Amstein is an IG consultant and has been doing some great work for FareShare and the Marine Conservation Society

[The Brand Blog @The_Brand_Blog]

@LauraJaneClark_ watching Punam and Anuj and love the top that you're wearing when you show them your virtual design. Really want to buy one for myself, where is it from?

[The Brand Blog @The_Brand_Blog]

@LondonKirsty A man called Ove is my favourite book.

[BBH Labs @BBHLabs]

The sea of sameness: Greek Yoghurt edition

[The Brand Blog @The_Brand_Blog]

Great to see that @BrewDog has been named Marketing Society's Brave Brand of the Year! Very well deserved. In August we wrote about how their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time. https://t.co/FG9jgX5arU

#marketing

[The Brand Blog @The_Brand_Blog]

We had the pleasure of speaking with @daryl_fielding to learn about the story behind one of the most celebrated examples of brand purpose over the past two decades.

#Brandstrategy #marketing #realbeauty #dove

[The Brand Blog @The_Brand_Blog]

This is one of the best charity ads we've seen in a long time. Hoping it can help to raise some much needed funds for @ParkinsonsUK #researchatrisk

[Parkinson's UK @ParkinsonsUK]

Parkinson’s devastates lives and there’s no cure. Yet.

But Parkinson's can’t hold us back. Powered by people like you. Putting our money where our mouth is. Funding pioneering research to find a cure.

Together, we’re Parkinson’s UK.

[The Brand Blog @The_Brand_Blog]

John Lewis launched their Christmas ad today on national kindness day.

#GiveALittleLove aims to raise £4m for @HomeStartUK and @FareShareUK

#johnlewischristmasadvert #KindnessDay
https://t.co/dZSwbawpgF

[The Brand Blog @The_Brand_Blog]

New contender for favourite Christmas ad - @walkers_crisps 'A Sausage CaRoll' made us smile and 5p from every bag is donated to the @TrussellTrust

https://t.co/0ZelhuizeQ

#christmas #christamsads #greatads

[The Brand Blog @The_Brand_Blog]

Making changes to a logo is never a decision which is done lightly, so it is great to see that @Pringles and @kfc are supporting @MovemberUK

#movember #charity #marketing #brandpurpose

[Creative Review @CreativeReview]

Julius Pringles and Colonel Sanders have both been subjected to a shave for Movember https://t.co/a8RuvwY1BS

[The Brand Blog @The_Brand_Blog]

Thankyou is a social enterprise based in Australia that offers consumer products for the sole purpose of helping end extreme poverty. They're asking for help with their not so small plan. I’m in, are you? @proctergamble and @unilever #thankyoutotheworld

https://t.co/qb4EHFLZpP

[The Brand Blog @The_Brand_Blog]

Loving the new ads from @alexa99

Creative, funny and very sharable.

https://t.co/q1GtO246vF

#Greatads #Advertising #Amazon

[Campaign @Campaignmag]

Ad of the Day: For its 85th birthday, @KITKAT takes a break from its "Have a break" slogan https://t.co/h9YWboKx25 via @WunThompson

[The Brand Blog @The_Brand_Blog]

Mars, who owns @DreamiesUK has created a horror movie for cats. The internet was basically created so that we could watch cat videos, but Mars has gone a step further and is making videos for cats to watch on the internet. We live in strange times.

https://t.co/bwhBRq5C5H

[The Brand Blog @The_Brand_Blog]

We love the "It's not alright" campaign developed by @MCSaatchiLondon for @VersusArthritis which is based on the insight that arthritis is often dismissed or downplayed, “It’s not alright” is a call-to-arms for everyone to take arthritis seriously.

#Marketing

[The Brand Blog @The_Brand_Blog]

Good marketing campaigns are grounded in audience insight. Goodness knows what insight led the Government to create this campaign. #Theartsmatter #Cyberfirst #Conservatives