The Ortus Club

Ortus organises executive knowledge-sharing discussions globally, focused on finding industry solutions and expanding networks.
IG: theortusclub

[The Ortus Club @The_OrtusClub]

If you found this thread helpful...

...share it with your network so they can learn how to improve their outbound marketing efforts too!

Follow @The_OrtusClub for more practical tips and actionable recommendations about #B2BMarketing

[The Ortus Club @The_OrtusClub]

How to turn a "No, thanks" into a "Tell me more!" from your outbound marketing efforts?

A 🧵:

[The Ortus Club @The_OrtusClub]

5. The Foot-in-the-Door Technique

Starting with a small request makes people more likely to agree to a larger one later on.

Ask your prospects for something simple (like a quick call)...

...before moving to bigger asks (like scheduling a full demo).

[The Ortus Club @The_OrtusClub]

Tip:

Keep your first call-to-action small and easy to say “yes” to...

...like asking for a quick, no-pressure chat.

[The Ortus Club @The_OrtusClub]

If you found this thread helpful to your business...

you'll LOVE this free white paper, where we talked about the solutions to be successful in B2B event marketing: https://t.co/GGV8IqGCOr

Download it now to also access our analysis about the future of B2B event marketing!

[The Ortus Club @The_OrtusClub]

Forget large-scale events.

Small, curated gatherings are where business relationships truly flourish.

How are you creating the right environment for your key business relationships?

A🧵:

[The Ortus Club @The_OrtusClub]

Exclusive Access:

Offer exclusive insights or access to thought leaders within intimate settings.

When attendees feel they are part of a select, privileged group, it amplifies their sense of connection and trust in both the host and fellow participants.

[The Ortus Club @The_OrtusClub]

Personalized Touchpoints:

Make each guest feel seen by designing moments that reflect their specific goals and interests.

Focus on fostering one-on-one conversations or tailored interactions...

...showing you understand their needs for a more memorable experience.

[The Ortus Club @The_OrtusClub]

Want to know more about turning your prospects into your partners?

Grab a copy of our latest white paper and start building stronger and long-lasting partnerships today:

https://t.co/GGV8IqGCOr

[The Ortus Club @The_OrtusClub]

How do you turn potential clients into trusted partners?

Here's how we do it at the Ortus Club.

A 🧵:

[The Ortus Club @The_OrtusClub]

At The Ortus Club, we understand the value of intimate, focused discussions.

This is why we design our roundtables to provide B2B leaders with the opportunity to:

✅ explore key ideas;
✅ share knowledge; and
✅ build trust in an exclusive setting